Torob
Price comparison engine covering Iranian online shops.
Torob at a glance
Torob is an e-commerce website and one of the most visited sites in Iran, currently ranked #4 in the country. It was founded in 2017 and is headquartered in Tehran, Iran. Today Torob is owned by Torob. Our estimates put its audience at ≈ 90 million visits per month. The business earns money mainly through cost-per-click merchant fees, featured placements. Its closest rivals include digikala.com, emalls.ir.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 84.6 million / month | +2% |
| Q2 | ≈ 87.3 million / month | +3% |
| Q3 | ≈ 90 million / month | +3% |
| Q4 | ≈ 95.4 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Iran, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Iran86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 27 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Iran
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| torob | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Iran web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Iran
Company information
- Website
- torob.com
- Sector
- E-commerce
- Owner
- Torob
- Owner type
- Private company
- Founded
- 2017
- Headquarters
- Tehran, Iran
- Ownership
- Torob controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Persian
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Torob operates an online retail and marketplace platform focused on Iran. Price comparison engine covering Iranian online shops. Revenue comes mainly from cost-per-click merchant fees, supported by the other lines listed below.
- Cost-per-click merchant fees
- Featured placements
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Iran
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Iran)
- #4 in this index
- Sector rank
- Leading e-commerce site in Iran
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| digikala.com | ≈ 54 million / month | #5 class competitor | — |
| emalls.ir | ≈ 40.5 million / month | #6 class competitor | — |
What is Torob?
Torob (torob.com) is an online retail and marketplace platform serving users in Iran. Price comparison engine covering Iranian online shops. It ranks #4 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Torob?
The site is operated by Torob. The company was established in 2017 and is headquartered in Tehran, Iran.
Traffic and audience
Traffic estimates place Torob at roughly 90 million visits per month, about 3 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Torob makes money
Revenue comes primarily from cost-per-click merchant fees, alongside featured placements.
Competitors in Iran
Its closest rivals include digikala.com, emalls.ir.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2017
Torob is founded in Tehran, Iran.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #4 among the most visited websites in Iran.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Torob?
Torob is operated by Torob. Private company structure, based on public filings and press reporting.
Where is Torob headquartered?
Torob is headquartered in Tehran, Iran.
When was Torob founded?
Torob was founded in 2017.
What is Torob's revenue?
Torob does not publish standalone revenue; income comes from cost-per-click merchant fees, featured placements.
Who are Torob's competitors?
Main competitors in Iran include digikala.com, emalls.ir.
How does Torob make money?
Mainly cost-per-click merchant fees, featured placements.
Is Torob publicly traded?
No — Torob is not listed as an independent public company; it is operated by Torob.
How many visitors does Torob get?
Third-party estimates place Torob at roughly 90 million visits per month, mostly from Iran, with 76% mobile traffic.
Is Torob safe?
Torob is an established e-commerce site founded in 2017 and ranked #4 in Iran; use the official domain torob.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementstorob.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIran and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos