Daraz Sri Lanka
Alibaba-owned marketplace leading Sri Lankan online retail.
Daraz Sri Lanka at a glance
Daraz Sri Lanka is an e-commerce website and one of the most visited sites in Sri Lanka, currently ranked #10 in the country. It was founded in 2013 and is headquartered in Colombo, Sri Lanka. Today Daraz Sri Lanka is owned by Alibaba Group. Our estimates put its audience at ≈ 7 million visits per month. The business earns money mainly through marketplace commissions, seller advertising, delivery fees. Its closest rivals include ikman.lk, kapruka.com, temu.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 6.6 million / month | +2% |
| Q2 | ≈ 6.8 million / month | +3% |
| Q3 | ≈ 7 million / month | +3% |
| Q4 | ≈ 7.4 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Sri Lanka, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Sri Lanka86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.1 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Sri Lanka
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| daraz sri lanka | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Sri Lanka web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Sri Lanka
Company information
- Website
- daraz.lk
- Sector
- E-commerce
- Owner
- Alibaba Group
- Owner type
- Subsidiary of a public company
- Founded
- 2013
- Headquarters
- Colombo, Sri Lanka
- Ownership
- Alibaba Group controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Sinhala, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of a public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Daraz Sri Lanka operates an online retail and marketplace platform focused on Sri Lanka. Alibaba-owned marketplace leading Sri Lankan online retail. Revenue comes mainly from marketplace commissions, supported by the other lines listed below.
- Marketplace commissions
- Seller advertising
- Delivery fees
- DarazMall brand partnerships
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Sri Lanka
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Sri Lanka)
- #10 in this index
- Sector rank
- Leading e-commerce site in Sri Lanka
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ikman.lk | ≈ 4.2 million / month | #11 class competitor | — |
| kapruka.com | ≈ 3.1 million / month | #12 class competitor | — |
| temu.com | ≈ 2.1 million / month | #13 class competitor | — |
What is Daraz Sri Lanka?
Daraz Sri Lanka (daraz.lk) is an online retail and marketplace platform serving users in Sri Lanka. Alibaba-owned marketplace leading Sri Lankan online retail. It ranks #10 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Daraz Sri Lanka?
The site is operated by Alibaba Group. The company was established in 2013 and is headquartered in Colombo, Sri Lanka.
Traffic and audience
Traffic estimates place Daraz Sri Lanka at roughly 7 million visits per month, about 0.2 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Daraz Sri Lanka makes money
Revenue comes primarily from marketplace commissions, alongside seller advertising, delivery fees, darazmall brand partnerships.
Competitors in Sri Lanka
Its closest rivals include ikman.lk, kapruka.com, temu.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2013
Daraz Sri Lanka is founded in Colombo, Sri Lanka.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in Sri Lanka.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Daraz Sri Lanka?
Daraz Sri Lanka is operated by Alibaba Group. Subsidiary of a public company structure, based on public filings and press reporting.
Where is Daraz Sri Lanka headquartered?
Daraz Sri Lanka is headquartered in Colombo, Sri Lanka.
When was Daraz Sri Lanka founded?
Daraz Sri Lanka was founded in 2013.
What is Daraz Sri Lanka's revenue?
Daraz Sri Lanka does not publish standalone revenue; income comes from marketplace commissions, seller advertising, delivery fees, darazmall brand partnerships.
Who are Daraz Sri Lanka's competitors?
Main competitors in Sri Lanka include ikman.lk, kapruka.com, temu.com.
How does Daraz Sri Lanka make money?
Mainly marketplace commissions, seller advertising, delivery fees, darazmall brand partnerships.
Is Daraz Sri Lanka publicly traded?
Daraz Sri Lanka's ownership: Subsidiary of a public company.
How many visitors does Daraz Sri Lanka get?
Third-party estimates place Daraz Sri Lanka at roughly 7 million visits per month, mostly from Sri Lanka, with 76% mobile traffic.
Is Daraz Sri Lanka safe?
Daraz Sri Lanka is an established e-commerce site founded in 2013 and ranked #10 in Sri Lanka; use the official domain daraz.lk and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdaraz.lk
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSri Lanka and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos