Uzum Market
Fast-growing Uzbek marketplace and fintech super-app.
Uzum Market at a glance
Uzum Market is an e-commerce website and one of the most visited sites in Uzbekistan, currently ranked #3 in the country. It was founded in 2022 and is headquartered in Tashkent, Uzbekistan. Today Uzum Market is owned by Uzum. Our estimates put its audience at ≈ 18 million visits per month. The business earns money mainly through marketplace commissions, fulfilment fees, bnpl and fintech. Its closest rivals include asaxiy.uz, wildberries.ru, olx.uz.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 16.9 million / month | +2% |
| Q2 | ≈ 17.5 million / month | +3% |
| Q3 | ≈ 18 million / month | +3% |
| Q4 | ≈ 19.1 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Uzbekistan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Uzbekistan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 5.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Uzbekistan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| uzum market | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Uzbekistan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Uzbekistan
Company information
- Website
- uzum.uz
- Sector
- E-commerce
- Owner
- Uzum
- Owner type
- Private company
- Founded
- 2022
- Headquarters
- Tashkent, Uzbekistan
- Employees
- 5,000+
- Ownership
- Uzum controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Uzbek, Russian
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Uzum Market operates an online retail and marketplace platform focused on Uzbekistan. Fast-growing Uzbek marketplace and fintech super-app. Revenue comes mainly from marketplace commissions, supported by the other lines listed below.
- Marketplace commissions
- Fulfilment fees
- BNPL and fintech
- Seller advertising
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Uzbekistan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Uzbekistan)
- #3 in this index
- Sector rank
- Leading e-commerce site in Uzbekistan
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| asaxiy.uz | ≈ 10.8 million / month | #4 class competitor | — |
| wildberries.ru | ≈ 8.1 million / month | #5 class competitor | — |
| olx.uz | ≈ 5.4 million / month | #6 class competitor | — |
What is Uzum Market?
Uzum Market (uzum.uz) is an online retail and marketplace platform serving users in Uzbekistan. Fast-growing Uzbek marketplace and fintech super-app. It ranks #3 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Uzum Market?
The site is operated by Uzum. The company was established in 2022 and is headquartered in Tashkent, Uzbekistan. It employs around 5,000+.
Traffic and audience
Traffic estimates place Uzum Market at roughly 18 million visits per month, about 0.6 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Uzum Market makes money
Revenue comes primarily from marketplace commissions, alongside fulfilment fees, bnpl and fintech, seller advertising.
Competitors in Uzbekistan
Its closest rivals include asaxiy.uz, wildberries.ru, olx.uz.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2022
Uzum Market is founded in Tashkent, Uzbekistan.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #3 among the most visited websites in Uzbekistan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Uzum Market?
Uzum Market is operated by Uzum. Private company structure, based on public filings and press reporting.
Where is Uzum Market headquartered?
Uzum Market is headquartered in Tashkent, Uzbekistan.
When was Uzum Market founded?
Uzum Market was founded in 2022.
How many employees does Uzum Market have?
Uzum Market employs approximately 5,000+ people.
What is Uzum Market's revenue?
Uzum Market does not publish standalone revenue; income comes from marketplace commissions, fulfilment fees, bnpl and fintech, seller advertising.
Who are Uzum Market's competitors?
Main competitors in Uzbekistan include asaxiy.uz, wildberries.ru, olx.uz.
How does Uzum Market make money?
Mainly marketplace commissions, fulfilment fees, bnpl and fintech, seller advertising.
Is Uzum Market publicly traded?
No — Uzum Market is not listed as an independent public company; it is operated by Uzum.
How many visitors does Uzum Market get?
Third-party estimates place Uzum Market at roughly 18 million visits per month, mostly from Uzbekistan, with 76% mobile traffic.
Is Uzum Market safe?
Uzum Market is an established e-commerce site founded in 2022 and ranked #3 in Uzbekistan; use the official domain uzum.uz and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsuzum.uz
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUzbekistan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos