Daraz Nepal
Nepal's leading online marketplace.
Daraz Nepal at a glance
Daraz Nepal is an e-commerce website and one of the most visited sites in Nepal, currently ranked #4 in the country. It was founded in 2017 (Nepal) and is headquartered in Kathmandu, Nepal. Today Daraz Nepal is owned by Alibaba Group. Our estimates put its audience at ≈ 12 million visits per month. The business earns money mainly through marketplace commissions, seller advertising, logistics fees. Its closest rivals include sastodeal.com, hamrobazaar.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 11.3 million / month | +2% |
| Q2 | ≈ 11.6 million / month | +3% |
| Q3 | ≈ 12 million / month | +3% |
| Q4 | ≈ 12.7 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Nepal, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Nepal86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Nepal
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| daraz nepal | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Nepal web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Nepal
Company information
- Website
- daraz.com.np
- Sector
- E-commerce
- Owner
- Alibaba Group
- Owner type
- Subsidiary of a public company
- Founded
- 2017 (Nepal)
- Headquarters
- Kathmandu, Nepal
- Ownership
- Alibaba Group controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English, Nepali
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of a public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Daraz Nepal operates an online retail and marketplace platform focused on Nepal. Nepal's leading online marketplace. Revenue comes mainly from marketplace commissions, supported by the other lines listed below.
- Marketplace commissions
- Seller advertising
- Logistics fees
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Nepal
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Nepal)
- #4 in this index
- Sector rank
- Leading e-commerce site in Nepal
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| sastodeal.com | ≈ 7.2 million / month | #5 class competitor | — |
| hamrobazaar.com | ≈ 5.4 million / month | #6 class competitor | — |
What is Daraz Nepal?
Daraz Nepal (daraz.com.np) is an online retail and marketplace platform serving users in Nepal. Nepal's leading online marketplace. It ranks #4 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Daraz Nepal?
The site is operated by Alibaba Group. The company was established in 2017 (Nepal) and is headquartered in Kathmandu, Nepal.
Traffic and audience
Traffic estimates place Daraz Nepal at roughly 12 million visits per month, about 0.4 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Daraz Nepal makes money
Revenue comes primarily from marketplace commissions, alongside seller advertising, logistics fees.
Competitors in Nepal
Its closest rivals include sastodeal.com, hamrobazaar.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2017 (Nepal)
Daraz Nepal is founded in Kathmandu, Nepal.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #4 among the most visited websites in Nepal.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Daraz Nepal?
Daraz Nepal is operated by Alibaba Group. Subsidiary of a public company structure, based on public filings and press reporting.
Where is Daraz Nepal headquartered?
Daraz Nepal is headquartered in Kathmandu, Nepal.
When was Daraz Nepal founded?
Daraz Nepal was founded in 2017 (Nepal).
What is Daraz Nepal's revenue?
Daraz Nepal does not publish standalone revenue; income comes from marketplace commissions, seller advertising, logistics fees.
Who are Daraz Nepal's competitors?
Main competitors in Nepal include sastodeal.com, hamrobazaar.com.
How does Daraz Nepal make money?
Mainly marketplace commissions, seller advertising, logistics fees.
Is Daraz Nepal publicly traded?
Daraz Nepal's ownership: Subsidiary of a public company.
How many visitors does Daraz Nepal get?
Third-party estimates place Daraz Nepal at roughly 12 million visits per month, mostly from Nepal, with 76% mobile traffic.
Is Daraz Nepal safe?
Daraz Nepal is an established e-commerce site founded in 2017 (Nepal) and ranked #4 in Nepal; use the official domain daraz.com.np and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdaraz.com.np
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNepal and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos