eSewa
Nepal's most used digital wallet and payments service.
eSewa at a glance
eSewa is a finance & banking website and one of the most visited sites in Nepal, currently ranked #6 in the country. It was founded in 2009 and is headquartered in Kathmandu, Nepal. Today eSewa is owned by F1Soft Group. Our estimates put its audience at ≈ 9 million visits per month. The business earns money mainly through payment processing fees, merchant services, bill payment commissions. Its closest rivals include khalti.com, imepay.com.np.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 8.5 million / month | +2% |
| Q2 | ≈ 8.7 million / month | +3% |
| Q3 | ≈ 9 million / month | +3% |
| Q4 | ≈ 9.5 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Nepal, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Nepal86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.7 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Nepal
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| esewa | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Nepal web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Nepal
Company information
- Website
- esewa.com.np
- Sector
- Finance & Banking
- Owner
- F1Soft Group
- Owner type
- Private company
- Founded
- 2009
- Headquarters
- Kathmandu, Nepal
- Ownership
- F1Soft Group controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English, Nepali
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
eSewa operates a bank and digital financial platform focused on Nepal. Nepal's most used digital wallet and payments service. Revenue comes mainly from payment processing fees, supported by the other lines listed below.
- Payment processing fees
- Merchant services
- Bill payment commissions
International presence
- Primary market
- Nepal
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Nepal)
- #6 in this index
- Sector rank
- Leading finance & banking site in Nepal
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| khalti.com | ≈ 5.4 million / month | #7 class competitor | — |
| imepay.com.np | ≈ 4 million / month | #8 class competitor | — |
What is eSewa?
eSewa (esewa.com.np) is a bank and digital financial platform serving users in Nepal. Nepal's most used digital wallet and payments service. It ranks #6 among the most visited websites in the country in this index, within the finance & banking category.
Who owns eSewa?
The site is operated by F1Soft Group. The company was established in 2009 and is headquartered in Kathmandu, Nepal.
Traffic and audience
Traffic estimates place eSewa at roughly 9 million visits per month, about 0.3 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How eSewa makes money
Revenue comes primarily from payment processing fees, alongside merchant services, bill payment commissions.
Competitors in Nepal
Its closest rivals include khalti.com, imepay.com.np.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2009
eSewa is founded in Kathmandu, Nepal.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #6 among the most visited websites in Nepal.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns eSewa?
eSewa is operated by F1Soft Group. Private company structure, based on public filings and press reporting.
Where is eSewa headquartered?
eSewa is headquartered in Kathmandu, Nepal.
When was eSewa founded?
eSewa was founded in 2009.
What is eSewa's revenue?
eSewa does not publish standalone revenue; income comes from payment processing fees, merchant services, bill payment commissions.
Who are eSewa's competitors?
Main competitors in Nepal include khalti.com, imepay.com.np.
How does eSewa make money?
Mainly payment processing fees, merchant services, bill payment commissions.
Is eSewa publicly traded?
No — eSewa is not listed as an independent public company; it is operated by F1Soft Group.
How many visitors does eSewa get?
Third-party estimates place eSewa at roughly 9 million visits per month, mostly from Nepal, with 82% mobile traffic.
Is eSewa safe?
eSewa is an established finance & banking site founded in 2009 and ranked #6 in Nepal; use the official domain esewa.com.np and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsesewa.com.np
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNepal and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos