Bank Maskan
State housing bank with heavily used online services.
Bank Maskan at a glance
Bank Maskan is a finance & banking website and one of the most visited sites in Iran, currently ranked #6 in the country. It was founded in 1979 and is headquartered in Tehran, Iran. Today Bank Maskan is owned by Government of Iran. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through net interest income, mortgage lending fees, digital banking services. Its closest rivals include bmi.ir, bankmellat.ir.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Iran, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Iran86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Iran
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bank maskan | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Iran web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Iran
Company information
- Website
- bank-maskan.ir
- Sector
- Finance & Banking
- Owner
- Government of Iran
- Owner type
- State-owned bank
- Founded
- 1979
- Headquarters
- Tehran, Iran
- Employees
- 10,000+
- Ownership
- Government of Iran controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Persian
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- State-owned bank
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Bank Maskan operates a bank and digital financial platform focused on Iran. State housing bank with heavily used online services. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Mortgage lending fees
- Digital banking services
International presence
- Primary market
- Iran
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Iran)
- #6 in this index
- Sector rank
- Leading finance & banking site in Iran
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| bmi.ir | ≈ 15 million / month | #7 class competitor | — |
| bankmellat.ir | ≈ 11.2 million / month | #8 class competitor | — |
What is Bank Maskan?
Bank Maskan (bank-maskan.ir) is a bank and digital financial platform serving users in Iran. State housing bank with heavily used online services. It ranks #6 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Bank Maskan?
The site is operated by Government of Iran. The company was established in 1979 and is headquartered in Tehran, Iran. It employs around 10,000+.
Traffic and audience
Traffic estimates place Bank Maskan at roughly 25 million visits per month, about 0.8 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Bank Maskan makes money
Revenue comes primarily from net interest income, alongside mortgage lending fees, digital banking services.
Competitors in Iran
Its closest rivals include bmi.ir, bankmellat.ir.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1979
Bank Maskan is founded in Tehran, Iran.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #6 among the most visited websites in Iran.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Bank Maskan?
Bank Maskan is operated by Government of Iran. State-owned bank structure, based on public filings and press reporting.
Where is Bank Maskan headquartered?
Bank Maskan is headquartered in Tehran, Iran.
When was Bank Maskan founded?
Bank Maskan was founded in 1979.
How many employees does Bank Maskan have?
Bank Maskan employs approximately 10,000+ people.
What is Bank Maskan's revenue?
Bank Maskan does not publish standalone revenue; income comes from net interest income, mortgage lending fees, digital banking services.
Who are Bank Maskan's competitors?
Main competitors in Iran include bmi.ir, bankmellat.ir.
How does Bank Maskan make money?
Mainly net interest income, mortgage lending fees, digital banking services.
Is Bank Maskan publicly traded?
Bank Maskan's ownership: State-owned bank.
How many visitors does Bank Maskan get?
Third-party estimates place Bank Maskan at roughly 25 million visits per month, mostly from Iran, with 82% mobile traffic.
Is Bank Maskan safe?
Bank Maskan is an established finance & banking site founded in 1979 and ranked #6 in Iran; use the official domain bank-maskan.ir and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbank-maskan.ir
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIran and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos