Aparat
Iran's leading domestic video sharing platform.
Aparat at a glance
Aparat is an entertainment & streaming website and one of the most visited sites in Iran, currently ranked #3 in the country. It was founded in 2011 and is headquartered in Tehran, Iran. Today Aparat is owned by Saba Idea (Sabaidea). Our estimates put its audience at ≈ 150 million visits per month. The business earns money mainly through advertising, creator revenue sharing, premium video subscriptions. Its closest rivals include youtube.com, filimo.com, namasha.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 141 million / month | +2% |
| Q2 | ≈ 146 million / month | +3% |
| Q3 | ≈ 150 million / month | +3% |
| Q4 | ≈ 159 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in Iran, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Iran86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 45 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Iran
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| aparat | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Iran web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in Iran
Company information
- Website
- aparat.com
- Sector
- Entertainment & Streaming
- Owner
- Saba Idea (Sabaidea)
- Owner type
- Private company
- Founded
- 2011
- Headquarters
- Tehran, Iran
- Ownership
- Saba Idea (Sabaidea) controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Persian
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Aparat operates an entertainment and streaming service focused on Iran. Iran's leading domestic video sharing platform. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Creator revenue sharing
- Premium video subscriptions
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Iran
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Iran)
- #3 in this index
- Sector rank
- Leading entertainment & streaming site in Iran
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| youtube.com | ≈ 90 million / month | #4 class competitor | — |
| filimo.com | ≈ 67.5 million / month | #5 class competitor | — |
| namasha.com | ≈ 45 million / month | #6 class competitor | — |
What is Aparat?
Aparat (aparat.com) is an entertainment and streaming service serving users in Iran. Iran's leading domestic video sharing platform. It ranks #3 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns Aparat?
The site is operated by Saba Idea (Sabaidea). The company was established in 2011 and is headquartered in Tehran, Iran.
Traffic and audience
Traffic estimates place Aparat at roughly 150 million visits per month, about 5 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How Aparat makes money
Revenue comes primarily from advertising, alongside creator revenue sharing, premium video subscriptions.
Competitors in Iran
Its closest rivals include youtube.com, filimo.com, namasha.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2011
Aparat is founded in Tehran, Iran.
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #3 among the most visited websites in Iran.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns Aparat?
Aparat is operated by Saba Idea (Sabaidea). Private company structure, based on public filings and press reporting.
Where is Aparat headquartered?
Aparat is headquartered in Tehran, Iran.
When was Aparat founded?
Aparat was founded in 2011.
What is Aparat's revenue?
Aparat does not publish standalone revenue; income comes from advertising, creator revenue sharing, premium video subscriptions.
Who are Aparat's competitors?
Main competitors in Iran include youtube.com, filimo.com, namasha.com.
How does Aparat make money?
Mainly advertising, creator revenue sharing, premium video subscriptions.
Is Aparat publicly traded?
No — Aparat is not listed as an independent public company; it is operated by Saba Idea (Sabaidea).
How many visitors does Aparat get?
Third-party estimates place Aparat at roughly 150 million visits per month, mostly from Iran, with 74% mobile traffic.
Is Aparat safe?
Aparat is an established entertainment & streaming site founded in 2011 and ranked #3 in Iran; use the official domain aparat.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsaparat.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIran and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos