Kinopoisk (kinopoisk.ru)
Russia's leading film database and streaming platform.
Kinopoisk at a glance
Kinopoisk is an entertainment & streaming website and one of the most visited sites in Russia, currently ranked #8 in the country. It was founded in 2001 by Evgeny Alexeev and is headquartered in Moscow, Russia. Today Kinopoisk is owned by Yandex LLC. Our estimates put its audience at ≈ 130 million visits per month. The business earns money mainly through kinopoisk hd / plus subscription fees, video advertising, cinema ticket booking commissions. Its closest rivals include Ivi, Okko, Start, More.tv.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 125 million / month | +3% |
| Q2 | ≈ 128 million / month | +2% |
| Q3 | ≈ 135 million / month | +5% |
| Q4 | ≈ 130 million / month | -4% |
Traffic sources
- Organic search40%
Film ratings and review queries
- Direct / app35%
- Referral15%
Yandex ecosystem cross-links
- Social5%
- Paid & other5%
Audience & demographics
- Men51%
- Women49%
- Age 18-2422%
- Age 25-3431%
- Age 35-5434%
- Age 55+13%
Kinopoisk's audience skews toward younger, urban Russian film and TV enthusiasts who use the platform both for research and streaming, with strong crossover to Yandex Plus subscribers.
Geographic reach
- Russia88%
- Kazakhstan4%
- Belarus3%
- Other CIS5%
SEO profile
- Organic keywords
- ≈ 2.5 million
- Estimated organic traffic
- ≈ 55 million visits / month
- Strongest clusters
- Film ratings, actor filmographies and release schedules
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| кинопоиск | 1 | Very high | — |
| кинопоиск рейтинг | 1 | High | — |
| кинопоиск фильмы | 1 | High | — |
Backlink profile
- Referring domains
- ≈ 500,000
- Link profile
- Cited widely by entertainment media and film review sites
Top referral sources
- Organic search45%
- Direct / app30%
- Yandex ecosystem15%
- Social10%
Technology stack
Website technologies
Advertising & analytics technologies
Kinopoisk relies on Yandex's cloud and CDN infrastructure for video streaming, with recommendation algorithms shared across the broader Yandex ecosystem.
Mobile app statistics
- Monthly active app users
- ≈ 25 million
- Cumulative app installs
- ≈ 70 million
Company information
- Website
- kinopoisk.ru
- Sector
- Entertainment & Streaming
- Owner
- Yandex LLC
- Owner type
- Subsidiary of public company
- Founders
- Evgeny Alexeev
- Founded
- 2001
- Headquarters
- Moscow, Russia
- Employees
- ≈ 1,000 (estimate, part of Yandex group)
- Ownership
- Fully owned subsidiary of Yandex, acquired in 2013
- Valuation
- ≈ USD 1-2 billion (estimated standalone valuation within Yandex ecosystem)
- Revenue
- ≈ RUB 30 billion annually (estimate, streaming and advertising)
- Languages
- Russian
- Top traffic sources
- Organic search for film ratings and reviews, direct app usage, Yandex ecosystem referrals
Ownership, investors & funding history
| Date | Round | Amount | Investors |
|---|---|---|---|
| 2001 | Founded | N/A | Founders |
| 2013 | Acquired by Yandex | Undisclosed | — |
Financials
- Estimated annual revenue
- ≈ RUB 30 billion / year
- Subscription revenue share
- ≈ 55% of total
Business model & revenue
Kinopoisk combines a large user-generated film and TV database with a subscription video-on-demand service, monetised through subscriptions bundled into Yandex Plus, advertising and cinema ticket sales commissions.
- Kinopoisk HD / Plus subscription fees
- Video advertising
- Cinema ticket booking commissions
- Bundled Yandex Plus subscriptions
Products & services
Film, TV and actor ratings and reviews.
Subscription video-on-demand streaming service.
Cinema showtimes and ticket purchasing.
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
Seller ecosystem
- Cinema partners
- Hundreds of cinema chains for ticket booking integration
International presence
- CIS markets
- Available in Kazakhstan, Belarus and other CIS countries
Employee statistics
Customer statistics
API & developer information
- Kinopoisk API
- Unofficial and partner APIs for film and rating data
Website rankings
- Russia streaming traffic
- #1
- Overall Russia traffic
- #8
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| Ivi | Smaller streaming-only audience | — | Kinopoisk benefits from its database traffic and Yandex ecosystem bundling |
Overview
Kinopoisk is Russia's leading film and TV database and streaming service, part of the Yandex ecosystem, combining user-generated ratings and reviews with a growing catalogue of on-demand video content.
Traffic Statistics
kinopoisk.ru attracts an estimated 130 million monthly visits, with users averaging around 5.5 pages per session while browsing ratings, reviews and streaming content.
Traffic Sources
A large share of traffic comes from organic search for film ratings and reviews, supplemented by direct app usage and cross-links from the broader Yandex ecosystem.
Audience & Demographics
Kinopoisk's audience skews toward younger, urban film and TV enthusiasts aged 18-34, with strong crossover to Yandex Plus subscribers.
Geographic Reach
Russia accounts for roughly 88% of traffic, with secondary audiences in Kazakhstan, Belarus and other CIS countries.
SEO Profile
Kinopoisk ranks for millions of Russian-language keywords, dominating film rating, filmography and release schedule queries.
Technology Stack
Kinopoisk runs on Yandex's cloud and CDN infrastructure for video streaming, sharing recommendation algorithms across the wider Yandex ecosystem.
Social Media Statistics
Kinopoisk maintains active VK and Telegram channels with millions of followers engaged around new releases and ratings.
Mobile App Statistics
The Kinopoisk app has surpassed 50 million downloads on Android, with roughly 25 million monthly active users.
Company Information
Founded in 2001 and headquartered in Moscow, Kinopoisk operates as a wholly owned subsidiary of Yandex with an estimated 1,000 employees.
Ownership & Investors
Kinopoisk has been fully owned by Yandex since its 2013 acquisition.
Financials
Annual revenue is estimated at around RUB 30 billion, with subscription income from Kinopoisk HD and Yandex Plus bundling as the largest contributor.
Business Model
Kinopoisk monetises through subscription fees, video advertising and cinema ticket booking commissions, with subscriptions often bundled into the broader Yandex Plus package.
Products & Services
Core offerings include the Kinopoisk ratings database, the Kinopoisk HD streaming service and an integrated cinema ticket booking feature.
Competitors
Key competitors include Ivi, Okko, Start and More.tv in the Russian streaming market.
Company History & Milestones
From its 2001 launch as a film database through its 2013 acquisition by Yandex, the 2017 launch of Kinopoisk HD and its 2020 rebrand with expanded original content, Kinopoisk has grown into a major streaming platform.
Latest News
Kinopoisk continues to announce new slates of original series and films produced in partnership with domestic studios.
User Reviews & Ratings
Users widely trust Kinopoisk as Russia's authoritative source for film ratings, with its streaming originals praised for production quality.
Pros & Cons
Pros: extensive trusted ratings database, large streaming catalogue, deep Yandex Plus integration. Cons: limited international content licensing, strong domestic competition and reliance on the Yandex ecosystem for distribution.
Key Statistics
≈130 million monthly visits, ≈15 million Kinopoisk Plus subscribers, and a database of roughly 5 million film and TV titles.
Frequently Asked Questions
Who owns Kinopoisk? A fully owned subsidiary of Yandex, acquired in 2013. Is it free? The film database is free, while streaming requires a Kinopoisk Plus or Yandex Plus subscription.
Data Sources
Yandex investor reports and Similarweb estimates.
Last Updated
September 2026
Related Websites
Yandex and Ivi.
Website Rankings
#1 streaming destination and #8 overall traffic destination in Russia.
Revenue & Funding History
Kinopoisk was founded in 2001 and acquired by Yandex in 2013 for an undisclosed sum.
Employee Statistics
Kinopoisk employs an estimated 1,000 people, with the largest teams in content licensing, engineering and editorial.
Customer Statistics
Kinopoisk serves around 45 million monthly unique visitors, with roughly 15 million Kinopoisk Plus subscribers.
Backlink Profile
kinopoisk.ru has around 500,000 referring domains, widely cited by entertainment media and film review sites.
Top Organic Keywords
Leading keywords include "кинопоиск", "кинопоиск рейтинг" and "кинопоиск фильмы".
Top Referral Sources
Organic search leads referral traffic, supplemented by direct app usage, Yandex ecosystem cross-links and social media.
Website Technologies
React powers the front end, with Yandex Cloud and CDN infrastructure handling video streaming delivery.
Advertising & Analytics Technologies
Yandex Direct, Yandex Metrica and a dedicated video pre-roll advertising network.
API & Developer Information
Unofficial and partner APIs provide access to film and rating data for third-party developers.
International Seller Opportunities
Kinopoisk maintains availability in Kazakhstan, Belarus and other CIS markets alongside its core Russian operations.
Company history & milestones
- 2001
Kinopoisk founded as a film database
- 2013
Acquired by Yandex
- 2017
Kinopoisk HD streaming service launched
- 2020
Rebranded as Kinopoisk with expanded original content
- 2026
Continues expansion of original productions and catalogue
Latest news
- Kinopoisk announces new slate of original seriesKinopoisk press office · 2026
Pros & cons
Pros
- Extensive, trusted film and TV ratings database
- Large streaming catalogue including originals
- Deep integration with Yandex Plus subscription bundle
- Strong brand recognition in Russia
Cons
- Limited international content licensing due to sanctions
- Competition from multiple domestic streaming rivals
- Reliance on Yandex ecosystem for distribution
- Content catalogue smaller than major global platforms
Key statistics
Frequently asked questions
Who owns Kinopoisk?
Kinopoisk is a fully owned subsidiary of Yandex, acquired in 2013.
Is Kinopoisk free to use?
The film database is free, while streaming content requires a Kinopoisk Plus or Yandex Plus subscription.
Popular searches
Data sources & confidence
- Yandex investor reportsYandex
- Similarweb estimatesSimilarweb
- Data confidence
- High for ownership, founding history and product lineup; traffic and revenue figures are third-party approximations.
- Last updated
- September 2026
Traffic and audience figures are modelled estimates based on public industry reports and third-party analytics tools.
Social media profiles & statistics