Avito (avito.ru)
Russia's leading classifieds and marketplace platform.
Avito at a glance
Avito is a classifieds website and one of the most visited sites in Russia, currently ranked #5 in the country. It was founded in 2007 by Jonas Nordlander, Filip Engelbert, Sebastian Hjort and is headquartered in Moscow, Russia. Today Avito is owned by Kismet Capital Group (majority owner following 2024 buyout). Our estimates put its audience at ≈ 450 million visits per month. The business earns money mainly through paid listing promotions and featured placements, subscription packages for business sellers, real estate and automotive lead-generation fees. Its closest rivals include Yandex Market, Cian (real estate), Youla (discontinued/merged), Drom.ru (autos).
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 430 million / month | +5% |
| Q2 | ≈ 440 million / month | +4% |
| Q3 | ≈ 460 million / month | +6% |
| Q4 | ≈ 470 million / month | +5% |
Traffic sources
- Direct / app56%
- Organic search24%
- Paid search & social10%
- Referral6%
- Other4%
Audience & demographics
- Men54%
- Women46%
- Age 18-2415%
- Age 25-3430%
- Age 35-5439%
- Age 55+16%
Avito's audience spans nearly all demographics given its breadth of categories, from young renters browsing real estate to older users selling household items or seeking jobs.
Geographic reach
- Russia97%
- Other CIS3%
SEO profile
- Organic keywords
- ≈ 2.5 million
- Estimated organic traffic
- ≈ 120 million visits / month
- Strongest clusters
- Real estate, jobs and used-car listing pages
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| авито | 1 | Very high | — |
| avito объявления | 1 | Very high | — |
| авито недвижимость | 1 | High | — |
Backlink profile
- Referring domains
- ≈ 400,000
- Link profile
- Widely referenced across Russian real estate, jobs and automotive sites
Top referral sources
- Direct / app58%
- Search engines26%
- Social media8%
- Other8%
Technology stack
Website technologies
Advertising & analytics technologies
Avito operates a large-scale classifieds platform built on Java microservices, with Elasticsearch powering fast search across tens of millions of live listings.
Mobile app statistics
- Share of traffic via app
- ≈ 65% of sessions
- Cumulative app installs
- ≈ 120 million
Company information
- Website
- avito.ru
- Sector
- Classifieds
- Owner
- Kismet Capital Group (majority owner following 2024 buyout)
- Owner type
- Privately held company
- Founders
- Jonas Nordlander, Filip Engelbert, Sebastian Hjort
- Founded
- 2007
- Headquarters
- Moscow, Russia
- Employees
- ≈ 10,000
- Ownership
- Privately owned; Naspers/Prosus sold its majority stake to Kismet Capital Group in 2024
- Valuation
- ≈ USD 4-5 billion (private valuation estimate)
- Revenue
- ≈ RUB 100 billion annually (estimate)
- Languages
- Russian
- Top traffic sources
- Direct navigation, mobile app usage, organic search
Ownership, investors & funding history
| Date | Round | Amount | Investors |
|---|---|---|---|
| 2007 | Founded | N/A | Founders |
| 2013 | Naspers increases stake | Majority ownership acquired | — |
| 2024 | Kismet Capital Group buyout | Acquired Naspers/Prosus majority stake | — |
Financials
- Estimated annual revenue
- ≈ RUB 100 billion
Business model & revenue
Avito operates a classifieds marketplace connecting private individuals and businesses across categories including real estate, jobs, vehicles and general goods, monetising through paid listing upgrades and subscription packages for professional sellers.
- Paid listing promotions and featured placements
- Subscription packages for business sellers
- Real estate and automotive lead-generation fees
- Display advertising
Products & services
General marketplace for goods, services and real estate.
Dedicated property listing and rental section.
Job listings and recruitment section.
Used and new vehicle listings.
Seller ecosystem
- Business sellers
- Hundreds of thousands using subscription packages
- Private sellers
- Tens of millions of individual users
International presence
- CIS reach
- Limited cross-border usage in neighbouring countries
Employee statistics
Customer statistics
API & developer information
- Partner API
- API access for large business sellers and integrators
Website rankings
- Russia classifieds traffic
- #1
- Overall Russia traffic
- #5
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| Cian | Smaller, real-estate-only audience | — | Avito covers a much broader range of categories |
Overview
Avito is Russia's largest classifieds platform, connecting buyers and sellers across categories ranging from real estate and jobs to used vehicles and general merchandise.
Traffic Statistics
avito.ru attracts an estimated 450 million monthly visits, with users viewing around 7 pages per session while browsing listings.
Traffic Sources
Direct and app traffic make up the majority of visits, with strong organic search performance for category-specific listing pages.
Audience & Demographics
Avito's audience spans nearly all demographics given its breadth of categories, with a fairly even gender split and strong representation among users aged 25-54.
Geographic Reach
Russia accounts for roughly 97% of Avito's traffic, with minimal cross-border usage in neighbouring CIS countries.
SEO Profile
Avito ranks for millions of Russian-language keywords, with particularly strong visibility for real estate, jobs and used-car listing queries.
Technology Stack
Avito runs on a Java microservices architecture with Elasticsearch powering fast search across tens of millions of live listings.
Social Media Statistics
Avito maintains active Telegram and VK channels used for platform updates and category-specific promotions.
Mobile App Statistics
The Avito app has surpassed 100 million downloads on Android, with roughly 65% of sessions occurring via mobile.
Company Information
Founded in 2007 and headquartered in Moscow, Avito employs approximately 10,000 people.
Ownership & Investors
Avito is privately owned, with Kismet Capital Group acquiring the former Naspers/Prosus majority stake in 2024.
Financials
Annual revenue is estimated at around RUB 100 billion, generated primarily through paid listing promotions and business subscription packages.
Business Model
Avito monetises its classifieds marketplace through paid listing upgrades, subscription packages for business sellers, and lead-generation fees in real estate and automotive categories.
Products & Services
Core sections include general classifieds, Avito Real Estate, Avito Jobs and Avito Auto, covering the majority of everyday buying, selling and hiring needs.
Competitors
Key competitors include Yandex Market, real-estate specialist Cian and automotive classifieds site Drom.ru.
Company History & Milestones
From its 2007 founding through Naspers' 2013 majority stake acquisition, the 2019 merger with rival Youla, and the 2024 Kismet Capital Group buyout, Avito has remained Russia's dominant classifieds platform.
Latest News
Avito continues to expand its real estate and automotive verticals under its new ownership structure.
User Reviews & Ratings
Avito is widely trusted as Russia's go-to classifieds platform, though users are commonly advised to exercise caution against scams typical of peer-to-peer marketplaces.
Pros & Cons
Pros: extremely broad category coverage, large active user base, strong mobile experience. Cons: scam risks common to classifieds, variable listing quality and limited international reach.
Key Statistics
≈450 million monthly visits, ≈130 million active listings, and around 65 million monthly active users.
Frequently Asked Questions
Who owns Avito? Kismet Capital Group, following its 2024 acquisition of the Naspers/Prosus stake. Is Avito free? Yes, basic listings are free with optional paid promotions.
Data Sources
Avito corporate communications and Similarweb estimates.
Last Updated
September 2026
Related Websites
Ozon, Yandex and Kinopoisk.
Website Rankings
#1 classifieds destination and #5 overall traffic destination in Russia.
Revenue & Funding History
Avito was founded in 2007, with Naspers acquiring a majority stake in 2013 before Kismet Capital Group took over that stake in 2024.
Employee Statistics
Avito employs approximately 10,000 people, with the largest teams in engineering, trust & safety and sales.
Customer Statistics
Avito serves around 65 million monthly active users browsing roughly 130 million active listings.
Backlink Profile
avito.ru has around 400,000 referring domains, widely referenced across Russian real estate, jobs and automotive sites.
Top Organic Keywords
Leading keywords include "авито", "avito объявления" and "авито недвижимость".
Top Referral Sources
Direct and app traffic dominate, supplemented by search engine referrals and social media links.
Website Technologies
Java backend services, React front ends, PostgreSQL and Elasticsearch for fast listing search.
Advertising & Analytics Technologies
The Avito advertising platform, Yandex Metrica and a first-party listing recommendation and ranking engine.
API & Developer Information
Avito offers partner API access for large business sellers and third-party integrators.
International Seller Opportunities
Avito's cross-border reach remains limited, with the vast majority of activity concentrated within Russia.
Company history & milestones
- 2007
Avito founded
- 2013
Naspers acquires majority stake
- 2019
Merged with rival classifieds site Youla
- 2024
Kismet Capital Group acquires Naspers/Prosus majority stake
- 2026
Continues expanding real estate and auto verticals
Latest news
- Avito expands real estate and auto verticals under new ownershipKommersant · 2026
Pros & cons
Pros
- Extremely broad category coverage
- Large, active user base across Russia
- Strong mobile app experience
- Trusted for real estate and job listings
Cons
- Scam and fraud risks common to classifieds platforms
- Listing quality varies by category
- Limited international reach
- Monetisation reliant on optional paid promotions
Key statistics
Frequently asked questions
Who owns Avito?
Avito is majority owned by Kismet Capital Group, following its 2024 acquisition of the Naspers/Prosus stake.
Is Avito free to use?
Yes, basic listings are free, with paid options for promoted placements and business subscriptions.
Popular searches
Data sources & confidence
- Avito corporate communicationsAvito
- Similarweb estimatesSimilarweb
- Data confidence
- High for ownership and business model; traffic and revenue figures are third-party approximations since Avito is privately held.
- Last updated
- September 2026
Traffic and audience figures are modelled estimates based on public reports and third-party analytics tools.
Social media profiles & statistics