Leboncoin (leboncoin.fr)
France's leading classifieds and second-hand marketplace.
Leboncoin at a glance
Leboncoin is a classifieds website and one of the most visited sites in France, currently ranked #1 in the country. It was founded in 2006 by Adevinta ASA (formerly Schibsted Classified Media) and is headquartered in Paris, France. Today Leboncoin is owned by Adevinta (majority) / Groupe Le Monde and Schibsted co-shareholders. Our estimates put its audience at ≈ 700 million visits per month. The business earns money mainly through professional seller subscriptions and listing fees, featured/boosted ad placements, display advertising. Its closest rivals include Vinted, SeLoger, La Centrale, Facebook Marketplace.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 680 million / month | +2% |
| Q2 | ≈ 700 million / month | +3% |
| Q3 | ≈ 650 million / month | -7% |
| Q4 | ≈ 750 million / month | +15% |
Traffic sources
- Direct45%
App and bookmark navigation
- Organic search32%
- Referral9%
- Paid search8%
- Social & other6%
Audience & demographics
- Men53%
- Women47%
- Age 18-2414%
- Age 25-3424%
- Age 35-5436%
- Age 55+26%
Leboncoin attracts a broad national audience across all age groups, with particularly strong usage among households buying and selling second-hand goods, cars and rental property.
Geographic reach
- France94%
- Belgium2%
- Switzerland1%
- Other3%
SEO profile
- Organic keywords
- ≈ 8 million
- Estimated organic traffic
- ≈ 220 million visits / month
- Strongest clusters
- Second-hand cars, furniture, real estate rentals
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| leboncoin | 1 | Very high | — |
| leboncoin voiture | 1 | High | — |
| leboncoin immobilier | 1 | High | — |
| petites annonces | 1 | Medium | — |
Backlink profile
- Referring domains
- ≈ 400,000
- Link profile
- Widely referenced by French media and comparison sites
Top referral sources
- Google Search40%
- Direct / app45%
- Facebook6%
- Other9%
Technology stack
Website technologies
Advertising & analytics technologies
Leboncoin runs on a microservices architecture with heavy use of search indexing technology to handle tens of millions of live classified listings.
Mobile app statistics
- App downloads
- ≈ 60 million cumulative
- Share of traffic via app
- ≈ 55%
Company information
- Website
- leboncoin.fr
- Sector
- Classifieds
- Owner
- Adevinta (majority) / Groupe Le Monde and Schibsted co-shareholders
- Owner type
- Private company (Adevinta-controlled)
- Founders
- Adevinta ASA (formerly Schibsted Classified Media)
- Founded
- 2006
- Headquarters
- Paris, France
- Employees
- ≈ 1,600
- Ownership
- Majority owned by Adevinta, with historic ties to Schibsted and Groupe Le Monde
- Valuation
- ≈ EUR 3 billion (estimated)
- Revenue
- ≈ EUR 700 million annually
- Languages
- French
- Top traffic sources
- Direct navigation, organic search, mobile app
Ownership, investors & funding history
| Date | Round | Amount | Investors |
|---|---|---|---|
| 2006 | Founded | N/A | Schibsted Classified Media |
| 2020 | Adevinta spin-off | N/A | Schibsted / Adevinta |
Financials
- Annual revenue
- ≈ EUR 700 million
- Profitability
- Consistently profitable since early growth phase
Business model & revenue
Leboncoin operates a free classifieds model for private individuals, monetised through paid listings and subscriptions for professional sellers (cars, real estate, jobs) plus display advertising and value-added services such as secure payments and shipping.
- Professional seller subscriptions and listing fees
- Featured/boosted ad placements
- Display advertising
- Leboncoin Immobilier and Leboncoin Auto vertical services
- Payment and delivery service commissions
Products & services
Classifieds marketplace for second-hand goods.
Real estate listings for sale and rent.
Marketplace for used and new vehicles.
Job listings and recruitment services.
Buyer protection and shipping integration.
Seller ecosystem
- Professional sellers
- ≈ 200,000 registered pros
- Real estate agencies
- Tens of thousands listed
International presence
- Group presence
- Part of Adevinta's pan-European classifieds network
Employee statistics
Customer statistics
API & developer information
- Partner API
- Available to professional sellers via Adevinta developer platform
Website rankings
- France classifieds
- #1
- Most visited French websites overall
- Top 3
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| Vinted | Smaller in France, focused on fashion | — | Leboncoin broader category coverage |
| SeLoger | Real estate specialist | — | Leboncoin covers real estate plus everything else |
Overview
Leboncoin is France's most visited classifieds platform, connecting millions of buyers and sellers of second-hand goods, vehicles, real estate and jobs each day.
Traffic Statistics
The site attracts an estimated 700 million monthly visits, with users browsing roughly 7 pages per session and spending over nine minutes on average.
Traffic Sources
Nearly half of visits arrive directly through the app or bookmarks, with organic search contributing a large secondary share driven by category and location-specific queries.
Audience & Demographics
Leboncoin's audience spans nearly all French age groups, with a slight male skew and strongest engagement among 35-54 year-olds.
Geographic Reach
The vast majority of traffic, around 94%, originates in France, with small audiences in French-speaking Belgium and Switzerland.
SEO Profile
Leboncoin ranks for millions of long-tail classifieds keywords, dominating searches for used cars, rental apartments and second-hand furniture.
Technology Stack
The platform runs on a Java/Kotlin backend with a React front end, hosted on AWS and powered by Elasticsearch for fast listing search.
Social Media Statistics
Leboncoin maintains an active social presence with millions of Facebook followers supporting customer service and brand engagement.
Mobile App Statistics
The Leboncoin app has been downloaded more than 50 million times and now accounts for over half of total site traffic.
Company Information
Founded in 2006 and headquartered in Paris, Leboncoin employs approximately 1,600 people.
Ownership & Investors
Leboncoin is majority owned by Adevinta, the pan-European classifieds group, with historic ties to Schibsted and Groupe Le Monde.
Financials
Annual revenue is estimated at approximately EUR 700 million, generated mainly through professional seller fees and featured listings.
Business Model
Free listings for private sellers drive massive volume, while professional sellers in real estate, automotive and jobs pay subscriptions and boosted placements.
Products & Services
Key verticals include general classifieds, Leboncoin Immobilier, Leboncoin Auto, Leboncoin Emploi and integrated secure payments.
Competitors
Key competitors include Vinted, SeLoger, La Centrale and Facebook Marketplace.
Company History & Milestones
Since launching in 2006, Leboncoin has grown into France's default marketplace, expanding into real estate and automotive verticals and joining the Adevinta group in 2020.
Latest News
Leboncoin continues to expand secure payment and delivery integrations as Adevinta reports steady growth for the platform.
User Reviews & Ratings
Users widely regard Leboncoin as the default option for second-hand trading in France, though some report occasional scam listings.
Pros & Cons
Pros: free for private sellers, huge selection, strong brand trust. Cons: rising professional fees and occasional sponsored-listing clutter.
Key Statistics
≈700 million monthly visits, ≈60 million live listings, and around 1,600 employees.
Frequently Asked Questions
Who owns Leboncoin? Adevinta, with historic ties to Schibsted and Groupe Le Monde. Is it free? Yes for private sellers. What can you buy? Everything from furniture to cars and real estate.
Data Sources
Adevinta Annual Report and Similarweb estimates.
Last Updated
September 2026
Related Websites
SeLoger, La Centrale and Vinted.
Website Rankings
#1 classifieds site in France and among the top three most visited French websites overall.
Revenue & Funding History
Founded in 2006 under Schibsted Classified Media, Leboncoin became part of the independent Adevinta group following its 2020 spin-off.
Employee Statistics
Leboncoin employs approximately 1,600 people across engineering, trust & safety and sales teams.
Customer Statistics
The platform serves around 30 million monthly unique visitors browsing roughly 60 million live listings.
Backlink Profile
Leboncoin has around 400,000 referring domains, widely cited by French media and price-comparison sites.
Top Organic Keywords
Leading keywords include "leboncoin", "leboncoin voiture" and "leboncoin immobilier".
Top Referral Sources
Direct app traffic and Google Search dominate, with Facebook providing a smaller referral share.
Website Technologies
Java/Kotlin backend, React front end, AWS infrastructure, Elasticsearch and Varnish caching.
Advertising & Analytics Technologies
Google Ad Manager, Criteo retargeting and Adevinta's proprietary first-party ad platform.
API & Developer Information
A partner API is available to professional sellers through the Adevinta developer platform.
International Seller Opportunities
As part of Adevinta's pan-European network, Leboncoin's technology and seller tools are shared across sister classifieds sites in other countries.
Company history & milestones
- 2006
Leboncoin launches in France
- 2010
Becomes the leading classifieds site in France
- 2015
Adds real estate and automotive verticals expansion
- 2020
Adevinta spin-off from Schibsted
- 2026
Continues expanding secure payments and delivery integrations
Latest news
- Leboncoin expands secure payment options nationwideLes Echos · 2026
- Adevinta reports continued growth for LeboncoinAdevinta · 2026
Pros & cons
Pros
- Free to use for private sellers
- Massive selection across categories
- Strong brand trust in France
- Integrated secure payment options
Cons
- Occasional scam listings despite moderation
- Professional sellers pay increasing fees
- Search can be cluttered with sponsored listings
Key statistics
Frequently asked questions
Who owns Leboncoin?
Leboncoin is majority owned by Adevinta, with historic ties to Schibsted and Groupe Le Monde.
Is Leboncoin free?
Yes, posting classified ads is free for private individuals; professionals pay for enhanced listings.
What can you buy on Leboncoin?
Everything from furniture and electronics to cars, real estate and jobs.
Popular searches
Data sources & confidence
- Adevinta Annual ReportAdevinta
- Similarweb estimatesSimilarweb
- Data confidence
- High for ownership and business model; traffic figures are third-party approximations.
- Last updated
- September 2026
Traffic and audience figures are modelled estimates based on public industry reports and third-party analytics tools.
Social media profiles & statistics