Sahibinden.com
The classifieds platform where Türkiye buys and sells almost everything.
Sahibinden.com at a glance
Sahibinden.com is a classifieds website and one of the most visited sites in Türkiye, currently ranked #2 in the country. It was founded in 2000 by Serkan Kaptan and partners and is headquartered in Istanbul, Türkiye. Today Sahibinden.com is owned by Sahibinden Bilgi Teknolojileri Pazarlama ve Ticaret A.Ş.. Our estimates put its audience at ≈ 230 million visits per month. The business earns money mainly through paid individual listings and listing upgrades, corporate store subscriptions for dealers and agencies, doping (featured placement) and advertising products. Its closest rivals include arabam.com, emlakjet.com, hepsiemlak.com, letgo / OLX.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 215 million / month | +2% |
| Q2 | ≈ 225 million / month | +5% |
| Q3 | ≈ 235 million / month | +4% |
| Q4 | ≈ 230 million / month | -2% |
Traffic sources
- Direct62%
Habitual, app-driven usage
- Organic search28%
- Paid search4%
- Social3%
- Referral & email3%
Audience & demographics
- Men63%
- Women37%
- Age 25-3429%
- Age 35-4425%
- Age 45+24%
Audience skews male and slightly older than shopping marketplaces, reflecting high-value real estate and vehicle categories.
Geographic reach
- Türkiye93%
- Germany2%
- Netherlands1%
- Other4%
SEO profile
- Organic keywords
- Millions of long-tail listing and location terms
- Estimated organic traffic
- ≈ 60 million visits / month
- Strongest clusters
- City + property type, city + car model
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| sahibinden | 1 | High | — |
| sahibinden satılık daire | 1 | High | — |
| sahibinden araba | 1 | High | — |
| kiralık ev | 1-3 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- Heavily news, forum and directory driven
Top referral sources
- Search engines70%
- News and forum mentions18%
- Social platforms12%
Technology stack
Website technologies
Advertising & analytics technologies
The platform is known for aggressive bot and scraper protection, which is why third-party crawlers rarely report accurate listing counts.
Mobile app statistics
- App share of listings created
- Majority of new individual listings
- Push-driven return visits
- High for saved searches
Company information
- Website
- sahibinden.com
- Sector
- Classifieds
- Owner
- Sahibinden Bilgi Teknolojileri Pazarlama ve Ticaret A.Ş.
- Owner type
- Private company
- Founders
- Serkan Kaptan and partners
- Founded
- 2000
- Headquarters
- Istanbul, Türkiye
- Employees
- 1,000+
- Ownership
- Majority stake held by Permira funds since 2021, with founding management retaining a minority interest
- Valuation
- Reported around USD 1.4 billion at the 2021 majority sale
- Revenue
- Estimated above TRY 8 billion annually from listing and store fees
- Languages
- Turkish, English
- Top traffic sources
- Direct, organic search, app
Ownership, investors & funding history
Financials
- Revenue trend
- Consistent double-digit growth in local currency
- Profitability
- Reported as strongly profitable
- Cost base
- Technology, marketing and moderation
Business model & revenue
Sahibinden.com is a classifieds marketplace rather than a transactional store: it charges for visibility rather than taking a cut of sales. Individual sellers pay per listing, while real estate agencies and car dealers pay recurring subscriptions for corporate stores, and both groups buy promotional upgrades.
- Paid individual listings and listing upgrades
- Corporate store subscriptions for dealers and agencies
- Doping (featured placement) and advertising products
- Display advertising across category pages
- Value-added services such as vehicle history reports
Products & services
For sale and rental housing, land, offices and commercial property.
Cars, motorcycles, commercial vehicles, marine and spare parts.
Electronics, furniture, hobby items and collectibles.
Subscription storefronts for agencies and dealers.
Tools for professional sellers to manage inventory and leads.
Seller ecosystem
- Corporate stores
- Tens of thousands of agencies and dealers
- Individual sellers
- Millions of registered accounts
- Monetisation
- Listing fees plus optional promotion
Employee statistics
Customer statistics
Website rankings
- Country rank (Türkiye)
- #2 most visited site
- Sector rank
- #1 classifieds platform
- Category rank
- #1 for real estate and vehicles
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| sahibinden.com | ≈ 230M / month | #1 classifieds | Broadest category coverage |
| arabam.com | ≈ 35M / month | #2 vehicles | Automotive specialist |
| hepsiemlak.com | ≈ 20M / month | #2 real estate | Property focus |
| emlakjet.com | ≈ 15M / month | #3 real estate | — |
What is Sahibinden.com?
Sahibinden.com is Türkiye's dominant online classifieds platform. Launched in 2000, it covers real estate, vehicles, commercial equipment and second-hand goods, and it is the default starting point for anyone buying or renting property or a used car in Türkiye.
Who owns Sahibinden.com?
The site is operated by Sahibinden Bilgi Teknolojileri Pazarlama ve Ticaret A.Ş. Funds advised by Permira took the majority stake in 2021 in one of the largest technology transactions ever completed in Türkiye, while founding management kept a minority interest.
Traffic and audience
The platform sits at the very top of Türkiye's traffic charts, with estimates around 230 million visits per month and unusually high engagement: roughly eleven pages per visit and around nine minutes of average session time, driven by repeat searches for housing and vehicles.
How Sahibinden.com makes money
Unlike a marketplace, Sahibinden.com does not take a commission on sales. It charges for listings and for visibility: individual listing fees, corporate store subscriptions for agencies and dealers, promotional upgrades and display advertising.
Competitors in Türkiye
Its closest challengers are category specialists rather than generalists: arabam.com in vehicles, and hepsiemlak.com and emlakjet.com in real estate.
Company history & milestones
- 2000
Launched as an early Turkish online classifieds site.
- 2010
Becomes the default platform for real estate and used cars.
- 2016
Mobile apps overtake desktop as the main access channel.
- 2021
Permira funds acquire the majority stake.
Latest news
- Permira completes majority acquisitionPress coverage · Recent
One of the largest tech deals in Türkiye.
- Listing fee changes debated publiclyConsumer media · Recent
Pricing remains a recurring point of criticism.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | 2M+ | Strong utility, complaints about fees |
| App Store (TR) | ≈ 4.6 / 5 | 500K+ | — |
| Consumer complaint platforms | Mixed | High volume | Fraudulent listings and pricing |
Users rate the product highly for reach and search quality, while criticism concentrates on listing prices and occasional fraudulent adverts.
Pros & cons
Pros
- By far the largest audience for real estate and used vehicles in Türkiye
- Excellent search filters and saved-search alerts
- Strong app experience for both buyers and sellers
- High buyer intent for professional sellers
Cons
- Listing and store fees are considered expensive by small sellers
- No integrated payment or escrow for most categories
- Occasional fraudulent or duplicate listings
- Very limited presence outside Türkiye
Key statistics
Frequently asked questions
Who owns Sahibinden.com?
The platform is operated by Sahibinden Bilgi Teknolojileri Pazarlama ve Ticaret A.Ş. Funds advised by the European private equity firm Permira acquired the majority stake in 2021, with founding management retaining a minority holding.
How does Sahibinden.com make money?
It sells visibility rather than products: paid individual listings, corporate store subscriptions for dealers and agencies, featured-placement upgrades known as doping, and display advertising.
How many visitors does Sahibinden.com get?
Third-party estimates put the site at roughly 230 million visits per month, which makes it one of the two most visited websites in Türkiye.
Is Sahibinden.com safe to buy from?
Listings are moderated, but most transactions happen directly between buyer and seller without escrow, so in-person verification is still recommended for vehicles and property.
Popular searches
Data sources & confidence
- Company and investor announcementsSahibinden / Permira
- Third-party traffic estimation providersSimilarweb-class estimates
Modelled, not measured
- App store listingsApple App Store, Google Play
- Data confidence
- High for ownership and category leadership, medium for traffic and revenue estimates.
- Last updated
- January 2026
Traffic and financial figures are third-party estimates, reviewed quarterly.
Social media profiles & statistics