Kijiji
Canada's most popular classifieds marketplace for local goods and services.
Kijiji at a glance
Kijiji is a classifieds website and one of the most visited sites in Canada, currently ranked #4 in the country. It was founded in 2005 by eBay (original); acquired by Adevinta and is headquartered in Toronto, Ontario, Canada. Today Kijiji is owned by Adevinta. Our estimates put its audience at ≈ 55 million visits per month. The business earns money mainly through advertising and sponsorship, transaction fees, subscription or commission revenue. Its closest rivals include Other leading Canadian websites in the same sector.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 55 million / month | +2% |
| Q2 | ≈ 55 million / month | +1% |
| Q3 | ≈ 55 million / month | +3% |
| Q4 | ≈ 55 million / month | +8% |
Traffic sources
- Direct45%
- Organic search30%
- Paid search12%
- Referral8%
- Social5%
Audience & demographics
- Women48%
- Men52%
- Age 18-3435%
- Age 35-5438%
- Age 55+27%
Audience is broadly representative of Canadian internet users, with strong representation in Toronto, Vancouver, Montreal and Calgary.
Geographic reach
- Canada92%
- United States5%
- Other3%
SEO profile
- Organic keywords
- Hundreds of thousands
- Estimated organic traffic
- Large share of total visits
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| kijiji.ca | 1 | Very high | — |
| kijiji | 1-3 | High | — |
Backlink profile
- Referring domains
- ≈ hundreds of thousands
- Top link sources
- News, government and partner sites
Top referral sources
- Google Search40%
- Direct / app35%
- Social media15%
- Other10%
Technology stack
Website technologies
Advertising & analytics technologies
Uses modern cloud and analytics stack typical of large Canadian digital platforms.
Mobile app statistics
- Cumulative downloads
- ≈ millions
- Daily active users
- Hundreds of thousands
Company information
- Website
- kijiji.ca
- Sector
- Classifieds
- Owner
- Adevinta
- Owner type
- Public company (OSE: ADE)
- Founders
- eBay (original); acquired by Adevinta
- Founded
- 2005
- Headquarters
- Toronto, Ontario, Canada
- Employees
- ≈ 200+
- Ownership
- Adevinta
- Valuation
- Publicly traded; see parent company market cap
- Revenue
- ≈ billions of CAD annually (parent/group level)
- Languages
- English, French
- Top traffic sources
- Direct navigation, organic search, paid search, referral
Ownership, investors & funding history
Financials
- Annual revenue
- ≈ billions of CAD (group level)
- Profitability
- Varies by business unit
Business model & revenue
Kijiji monetizes through advertising, transaction or subscription fees, and value-added services relevant to its sector.
- Advertising and sponsorship
- Transaction fees
- Subscription or commission revenue
- Service fees
Products & services
Primary digital platform
iOS and Android applications
Seller ecosystem
- Active sellers or partners
- ≈ thousands to tens of thousands
- Partner support
- Self-serve and managed accounts
International presence
- Primary market
- Canada
- Global reach
- Parent company operates internationally
Employee statistics
Customer statistics
Website rankings
- Canada rank
- 4
- Sector
- Classifieds
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| Average competitor | — | — | See sector page for detailed comparisons |
What is Kijiji?
Kijiji (kijiji.ca) is one of the most visited websites in Canada. It operates in the Classifieds sector and serves millions of Canadian users every month.
Who owns Kijiji?
The site is owned/operated by Adevinta, a Public company (OSE: ADE). It was founded in 2005 and is headquartered in Toronto, Ontario, Canada.
Traffic and audience
Kijiji receives approximately ≈ 55 million visits per month, with around ≈ 14 million / month unique visitors. Mobile traffic accounts for a large share of sessions.
How Kijiji makes money
Revenue comes from a mix of advertising, transaction fees, commissions, subscriptions and value-added services depending on the platform's business model.
Competitors in Canada
Main competitors include other leading Canadian websites in the Classifieds sector. See the Canada country page and sector pages for detailed comparisons.
Company history & milestones
- 2005
Founded or launched in Canada.
- 2020s
Continued digital expansion and mobile app growth.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| App stores | ≈ 4.3 / 5 | Tens of thousands | — |
Generally well-regarded for convenience and reach; some users note customer service wait times during peak periods.
Pros & cons
Pros
- Strong brand recognition in Canada
- Wide product or service selection
- Reliable mobile experience
Cons
- Customer service can be slow during peak periods
- Shipping or wait times vary by region
Key statistics
Frequently asked questions
Who owns Kijiji?
Kijiji is owned/operated by Adevinta.
How many visitors does kijiji.ca get?
Estimated monthly visits are around ≈ 55 million.
Popular searches
Data sources & confidence
- Public company filings and industry estimatesCompany reports and third-party analytics
- Data confidence
- Medium — figures are rounded estimates based on publicly available data.
- Last updated
- 2026-09-10
Traffic and financial figures are estimates and should be treated as indicative.
Social media profiles & statistics