Amazon.ca
Canada's largest online retailer and marketplace.
Amazon.ca at a glance
Amazon.ca is an e-commerce website and one of the most visited sites in Canada, currently ranked #1 in the country. It was founded in 2002 (Canada launch) by Jeff Bezos and is headquartered in Toronto, Ontario, Canada. Today Amazon.ca is owned by Amazon.com, Inc.. Our estimates put its audience at ≈ 190 million visits per month. The business earns money mainly through advertising and sponsorship, transaction fees, subscription or commission revenue. Its closest rivals include Other leading Canadian websites in the same sector.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 190 million / month | +2% |
| Q2 | ≈ 190 million / month | +1% |
| Q3 | ≈ 190 million / month | +3% |
| Q4 | ≈ 190 million / month | +8% |
Traffic sources
- Direct45%
- Organic search30%
- Paid search12%
- Referral8%
- Social5%
Audience & demographics
- Women48%
- Men52%
- Age 18-3435%
- Age 35-5438%
- Age 55+27%
Audience is broadly representative of Canadian internet users, with strong representation in Toronto, Vancouver, Montreal and Calgary.
Geographic reach
- Canada92%
- United States5%
- Other3%
SEO profile
- Organic keywords
- Hundreds of thousands
- Estimated organic traffic
- Large share of total visits
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| amazon.ca | 1 | Very high | — |
| amazon.ca | 1-3 | High | — |
Backlink profile
- Referring domains
- ≈ hundreds of thousands
- Top link sources
- News, government and partner sites
Top referral sources
- Google Search40%
- Direct / app35%
- Social media15%
- Other10%
Technology stack
Website technologies
Advertising & analytics technologies
Uses modern cloud and analytics stack typical of large Canadian digital platforms.
Mobile app statistics
- Cumulative downloads
- ≈ millions
- Daily active users
- Hundreds of thousands
Company information
- Website
- amazon.ca
- Sector
- E-commerce
- Owner
- Amazon.com, Inc.
- Owner type
- Public company (NASDAQ: AMZN)
- Founders
- Jeff Bezos
- Founded
- 2002 (Canada launch)
- Headquarters
- Toronto, Ontario, Canada
- Employees
- ≈ 10,000+
- Ownership
- Amazon.com, Inc.
- Valuation
- Publicly traded; see parent company market cap
- Revenue
- ≈ billions of CAD annually (parent/group level)
- Languages
- English, French
- Top traffic sources
- Direct navigation, organic search, paid search, referral
Ownership, investors & funding history
Financials
- Annual revenue
- ≈ billions of CAD (group level)
- Profitability
- Varies by business unit
Business model & revenue
Amazon.ca monetizes through advertising, transaction or subscription fees, and value-added services relevant to its sector.
- Advertising and sponsorship
- Transaction fees
- Subscription or commission revenue
- Service fees
Products & services
Primary digital platform
iOS and Android applications
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
Seller ecosystem
- Active sellers or partners
- ≈ thousands to tens of thousands
- Partner support
- Self-serve and managed accounts
International presence
- Primary market
- Canada
- Global reach
- Parent company operates internationally
Employee statistics
Customer statistics
Website rankings
- Canada rank
- 1
- Sector
- E-commerce
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| Average competitor | — | — | See sector page for detailed comparisons |
What is Amazon.ca?
Amazon.ca (amazon.ca) is one of the most visited websites in Canada. It operates in the E-commerce sector and serves millions of Canadian users every month.
Who owns Amazon.ca?
The site is owned/operated by Amazon.com, Inc., a Public company (NASDAQ: AMZN). It was founded in 2002 (Canada launch) and is headquartered in Toronto, Ontario, Canada.
Traffic and audience
Amazon.ca receives approximately ≈ 190 million visits per month, with around ≈ 38 million / month unique visitors. Mobile traffic accounts for a large share of sessions.
How Amazon.ca makes money
Revenue comes from a mix of advertising, transaction fees, commissions, subscriptions and value-added services depending on the platform's business model.
Competitors in Canada
Main competitors include other leading Canadian websites in the E-commerce sector. See the Canada country page and sector pages for detailed comparisons.
Company history & milestones
- 2002 (Canada launch)
Founded or launched in Canada.
- 2020s
Continued digital expansion and mobile app growth.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| App stores | ≈ 4.3 / 5 | Tens of thousands | — |
Generally well-regarded for convenience and reach; some users note customer service wait times during peak periods.
Pros & cons
Pros
- Strong brand recognition in Canada
- Wide product or service selection
- Reliable mobile experience
Cons
- Customer service can be slow during peak periods
- Shipping or wait times vary by region
Key statistics
Frequently asked questions
Who owns Amazon.ca?
Amazon.ca is owned/operated by Amazon.com, Inc..
How many visitors does amazon.ca get?
Estimated monthly visits are around ≈ 190 million.
Popular searches
Data sources & confidence
- Public company filings and industry estimatesCompany reports and third-party analytics
- Data confidence
- Medium — figures are rounded estimates based on publicly available data.
- Last updated
- 2026-09-10
Traffic and financial figures are estimates and should be treated as indicative.
Social media profiles & statistics