Amazon France (amazon.fr)
France's largest online marketplace for shopping and Prime services.
Amazon France at a glance
Amazon France is an e-commerce website and one of the most visited sites in France, currently ranked #2 in the country. It was founded in 2000 (Amazon.fr launch) by Jeff Bezos and is headquartered in Clichy, France (French operations); Seattle, Washington (global HQ). Today Amazon France is owned by Amazon.com, Inc.. Our estimates put its audience at ≈ 350 million visits per month. The business earns money mainly through direct online retail sales, third-party marketplace seller fees and commissions, amazon prime france subscriptions. Its closest rivals include Cdiscount, Fnac, Veepee, AliExpress.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 330 million / month | -3% |
| Q2 | ≈ 320 million / month | -3% |
| Q3 | ≈ 340 million / month | +6% |
| Q4 | ≈ 410 million / month | +21% |
Traffic sources
- Direct42%
- Organic search29%
- Paid search15%
- Referral8%
- Social & other6%
Audience & demographics
- Men47%
- Women53%
- Age 18-2412%
- Age 25-3425%
- Age 35-5438%
- Age 55+25%
Amazon.fr's audience skews slightly female with strong representation in the 35-54 bracket, reflecting broad household shopping usage.
Geographic reach
- France92%
- Belgium3%
- Other5%
SEO profile
- Organic keywords
- ≈ 6 million
- Estimated organic traffic
- ≈ 100 million visits / month
- Strongest clusters
- Product brand and model queries
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| amazon.fr | 1 | Very high | — |
| amazon prime | 1 | High | — |
| amazon soldes | 1 | Medium | — |
Backlink profile
- Referring domains
- ≈ 1.2 million
Top referral sources
- Google Search35%
- Direct / app42%
- Other23%
Technology stack
Website technologies
Advertising & analytics technologies
Amazon.fr runs on Amazon's own global cloud and logistics technology stack, shared across all Amazon country marketplaces.
Mobile app statistics
- App downloads
- ≈ 30 million cumulative in France
Company information
- Website
- amazon.fr
- Sector
- E-commerce
- Owner
- Amazon.com, Inc.
- Owner type
- Public company subsidiary
- Founders
- Jeff Bezos
- Founded
- 2000 (Amazon.fr launch)
- Headquarters
- Clichy, France (French operations); Seattle, Washington (global HQ)
- Employees
- ≈ 20,000 (France workforce)
- Ownership
- Wholly owned subsidiary of Amazon.com, Inc. (NASDAQ: AMZN)
- Valuation
- Amazon.com market cap approximately USD 1.9 trillion
- Revenue
- ≈ EUR 10 billion annually (France retail and services estimate)
- Languages
- French
- Top traffic sources
- Direct navigation, organic search, paid search
Ownership, investors & funding history
| Date | Round | Amount | Investors |
|---|---|---|---|
| 2000 | Amazon.fr launch | N/A | Amazon.com, Inc. |
Financials
- France retail revenue
- ≈ EUR 10 billion / year (estimate)
Business model & revenue
Amazon.fr combines first-party retail with a large third-party marketplace, monetised through Prime subscriptions, seller fees, advertising and logistics services.
- Direct online retail sales
- Third-party marketplace seller fees and commissions
- Amazon Prime France subscriptions
- Amazon Web Services (AWS) enterprise cloud
- Advertising services for sellers and brands
Products & services
Direct online retail across all categories.
Third-party seller platform.
Subscription with fast delivery and Prime Video.
Fulfilment and delivery network in France.
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
Seller ecosystem
- Third-party sellers
- Tens of thousands active in France
International presence
- Amazon global network
- Amazon operates in 20+ countries
Employee statistics
Customer statistics
API & developer information
- Amazon Selling Partner API
- Public API for marketplace sellers
Website rankings
- France e-commerce
- #1 by traffic
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| Cdiscount | Smaller French-only marketplace | — | Amazon has broader logistics scale |
Overview
Amazon.fr is France's largest online retail marketplace, offering direct retail alongside a large third-party seller ecosystem and Prime membership benefits.
Traffic Statistics
The site draws an estimated 350 million monthly visits, with peak activity during major sales events such as Black Friday and Prime Day.
Traffic Sources
Direct navigation leads traffic sources, followed by organic and paid search for specific product queries.
Audience & Demographics
The audience skews slightly female, with the strongest engagement among shoppers aged 35 to 54.
Geographic Reach
The large majority of visits, around 92%, come from within France, with small cross-border audiences in Belgium.
SEO Profile
Amazon.fr ranks highly for millions of product and brand-specific search terms.
Technology Stack
The platform is built on Amazon's global AWS infrastructure with proprietary recommendation and logistics technology.
Social Media Statistics
Amazon France maintains active Facebook and Instagram accounts with millions of combined followers.
Mobile App Statistics
The Amazon Shopping app has been downloaded roughly 30 million times in France.
Company Information
Amazon.fr launched in 2000 and today employs around 20,000 people across French operations.
Ownership & Investors
Amazon.fr is a wholly owned subsidiary of Amazon.com, Inc., listed on NASDAQ.
Financials
French retail and services revenue is estimated at roughly EUR 10 billion annually.
Business Model
Amazon.fr blends first-party retail with third-party marketplace fees, Prime subscriptions and advertising revenue.
Products & Services
Key offerings include Amazon.fr Retail, the Marketplace, Amazon Prime and Amazon Logistique fulfilment services.
Competitors
Key competitors include Cdiscount, Fnac, Veepee and AliExpress.
Company History & Milestones
Since its 2000 launch, Amazon.fr has expanded through multiple French fulfilment centres and the 2014 introduction of Prime.
Latest News
Amazon continues to expand its logistics network across France to speed up delivery times.
User Reviews & Ratings
Users generally praise convenience and delivery speed, while critics highlight labour and environmental concerns.
Pros & Cons
Pros: vast selection, fast delivery, reliable service. Cons: impact on small retailers and packaging waste concerns.
Key Statistics
≈350 million monthly visits and roughly 10 million Prime members in France.
Frequently Asked Questions
Who owns Amazon.fr? Amazon.com, Inc. Is Prime required? No, but it unlocks free delivery and streaming.
Data Sources
Amazon Annual Report and Similarweb estimates.
Last Updated
September 2026
Related Websites
Cdiscount and Fnac.
Website Rankings
#1 e-commerce site in France by traffic.
Revenue & Funding History
Amazon.fr launched in 2000 as a subsidiary of Amazon.com, funded entirely through the parent company's capital.
Employee Statistics
Amazon employs approximately 20,000 people in France across logistics, retail and technology.
Customer Statistics
Around 10 million French customers hold Amazon Prime memberships.
Backlink Profile
Amazon.fr has around 1.2 million referring domains from affiliate sites, blogs and price-comparison services.
Top Organic Keywords
Leading keywords include "amazon.fr", "amazon prime" and "amazon soldes".
Top Referral Sources
Google Search and direct/app traffic dominate referral sources.
Website Technologies
AWS infrastructure, React, Java backend services and Amazon's proprietary recommendation engine.
Advertising & Analytics Technologies
Amazon Ads, Google Ads and Criteo retargeting.
API & Developer Information
The Amazon Selling Partner API allows marketplace sellers to manage listings, orders and inventory programmatically.
International Seller Opportunities
French sellers can list across Amazon's European marketplaces, while international sellers can reach French shoppers via Amazon.fr.
Company history & milestones
- 2000
Amazon.fr launches
- 2007
First French fulfilment centre opens
- 2014
Amazon Prime launches in France
- 2026
Continued logistics network expansion
Latest news
- Amazon expands French logistics networkLes Echos · 2026
Pros & cons
Pros
- Vast product selection
- Fast Prime delivery
- Reliable customer service
- Competitive pricing
Cons
- Criticised for impact on small retailers
- Labour practice controversies
- Heavy packaging environmental concerns
Key statistics
Frequently asked questions
Who owns Amazon.fr?
Amazon.fr is a subsidiary of Amazon.com, Inc.
Is Prime required to shop?
No, but Prime members get free fast delivery and video streaming.
Popular searches
Data sources & confidence
- Amazon Annual ReportAmazon
- Similarweb estimatesSimilarweb
- Data confidence
- High for ownership; traffic and revenue figures are third-party approximations.
- Last updated
- September 2026
Traffic and revenue figures are modelled country-level estimates.
Social media profiles & statistics