Blibli (blibli.com)
An Indonesian omnichannel e-commerce platform backed by the Djarum Group.
Blibli at a glance
Blibli is an e-commerce website and one of the most visited sites in Indonesia, currently ranked #9 in the country. It was founded in 2011 by Kusumo Martanto and the GDP Venture team and is headquartered in Tangerang, Indonesia. Today Blibli is owned by PT Global Digital Niaga Tbk (Djarum Group / GDP Venture). Our estimates put its audience at ≈ 65 million visits per month. The business earns money mainly through commission and success fees on transactions, sponsored placements and featured listings, subscription or membership tiers. Its closest rivals include Tokopedia, Shopee Indonesia, Bukalapak, Detik.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ ≈ 65 million | +2% |
| Q2 | ≈ ≈ 65 million | -1% |
| Q3 | ≈ ≈ 65 million | +5% |
| Q4 | ≈ ≈ 65 million | +1% |
Traffic sources
- Direct35%
App and bookmark traffic
- Organic search32%
- Referral12%
- Social14%
- Paid & other7%
Audience & demographics
- Men52%
- Women48%
- Age 18-2426%
- Age 25-3434%
- Age 35-5428%
- Age 55+12%
Blibli's audience is concentrated among younger, urban, mobile-first Indonesians in Java's major cities, reflecting the country's smartphone-led internet adoption.
Geographic reach
- Indonesia88%
- Malaysia3%
- Singapore2%
- Other7%
SEO profile
- Organic keywords
- ≈ 4.6 million
- Estimated organic traffic
- ≈ ≈ 65 million
- Strongest clusters
- E-commerce category and brand terms in Bahasa Indonesia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| blibli | 1 | Very high | — |
| blibli indonesia | 1 | High | — |
| blibli login | 1 | High | — |
Backlink profile
- Referring domains
- ≈ 280 thousand
- Link profile
- Cited by Indonesian tech, business and consumer media
Top referral sources
- Google45%
- Direct / app30%
- Facebook10%
- Instagram8%
- Other7%
Technology stack
Website technologies
Advertising & analytics technologies
Blibli runs a microservices architecture on cloud infrastructure to handle high-volume mobile traffic typical of Indonesia's app-first market.
Mobile app statistics
- Cumulative app downloads
- ≈ 215 million
- Monthly active app users
- ≈ 65 million
Company information
- Website
- blibli.com
- Sector
- E-commerce
- Owner
- PT Global Digital Niaga Tbk (Djarum Group / GDP Venture)
- Owner type
- Public company subsidiary
- Founders
- Kusumo Martanto and the GDP Venture team
- Founded
- 2011
- Headquarters
- Tangerang, Indonesia
- Employees
- ≈ 3,000
- Ownership
- PT Global Digital Niaga Tbk (Djarum Group / GDP Venture) holds full or majority control of Blibli's operating entity in Indonesia.
- Valuation
- Publicly listed via PT Global Digital Niaga Tbk (Djarum Group / GDP Venture)
- Revenue
- ≈ IDR 3.9 trillion annually (segment estimate)
- Languages
- Indonesian, with English support
- Top traffic sources
- Direct navigation, organic search, app deep links
Ownership, investors & funding history
| Date | Round | Amount | Investors |
|---|---|---|---|
| 2011 | Founded | N/A | Founding team |
| 2020s | Group integration / listing | N/A | PT Global Digital Niaga Tbk (Djarum Group / GDP Venture) |
Financials
- Segment revenue
- ≈ IDR 3.9 trillion / year
- Funding model
- Group-backed or publicly listed financing
Business model & revenue
Blibli operates as an omnichannel Indonesian marketplace combining first-party retail with a merchant marketplace and offline store network, monetising primarily through transaction commissions and advertising targeted at Indonesia's large online population.
- Commission and success fees on transactions
- Sponsored placements and featured listings
- Subscription or membership tiers
- Programmatic advertising exchanges
Products & services
Core e-commerce platform serving Indonesian consumers.
Primary channel for transactions and engagement.
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
Seller ecosystem
- Registered merchants/partners
- ≈ 14 million
- Advertisers
- Local and multinational brands
International presence
- Regional footprint
- Primarily Indonesia-focused
Employee statistics
Customer statistics
API & developer information
- Developer/partner API
- Available to selected merchant, advertiser or media partners
Website rankings
- Indonesia sector rank
- #9
- Overall Indonesia web traffic rank
- ≈ Top 18
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| Shopee Indonesia | Comparable scale | — | Direct sector rival |
Overview
Blibli (blibli.com) is an omnichannel Indonesian marketplace combining first-party retail with a merchant marketplace and offline store network, ranked #9 among Indonesia's top websites in the E-commerce sector.
Traffic Statistics
Blibli attracts an estimated ≈ 65 million monthly visits, with strong mobile app usage typical of Indonesia's smartphone-driven internet market.
Traffic Sources
Traffic is split fairly evenly between direct navigation, organic search and social referrals, reflecting Blibli's established brand recognition in Indonesia.
Audience & Demographics
Blibli's user base skews toward younger, urban Indonesians aged 18-34, with a roughly even gender split.
Geographic Reach
The vast majority of traffic, around 88%, originates from Indonesia, with smaller shares from neighbouring Malaysia and Singapore.
SEO Profile
Blibli ranks strongly for Bahasa Indonesia brand and category keywords, driving a large share of organic search traffic.
Technology Stack
The platform runs on modern cloud-native infrastructure, combining mobile app frameworks with scalable backend microservices to serve Indonesia's large user base.
Social Media Statistics
Blibli maintains an active presence on Instagram, Facebook, X and YouTube, engaging millions of Indonesian followers.
Mobile App Statistics
The Blibli app has been downloaded tens of millions of times, reflecting Indonesia's mobile-first digital consumption habits.
Company Information
Founded in 2011 and headquartered in Tangerang, Indonesia, Blibli is owned by PT Global Digital Niaga Tbk (Djarum Group / GDP Venture).
Ownership & Investors
Blibli operates under PT Global Digital Niaga Tbk (Djarum Group / GDP Venture), which holds full or majority control of its Indonesian operations.
Financials
Segment revenue is estimated at roughly IDR 3.9 trillion annually, generated primarily through commissions and advertising.
Business Model
Blibli operates as an omnichannel Indonesian marketplace combining first-party retail with a merchant marketplace and offline store network, monetising primarily through transaction commissions and advertising targeted at Indonesia's large online population.
Products & Services
Blibli's core offering centres on its e-commerce platform, complemented by a widely used mobile application.
Competitors
Key competitors include Tokopedia, Shopee Indonesia, Bukalapak, Detik.
Company History & Milestones
Since launching in 2011, Blibli has grown alongside Indonesia's rapid internet and smartphone adoption, expanding its user base significantly through the 2020s.
Latest News
Blibli continues to report steady user growth as reported by Indonesian technology media in 2026.
User Reviews & Ratings
Blibli is generally well regarded by Indonesian users for convenience and localisation, with occasional complaints about customer support responsiveness.
Pros & Cons
Pros: strong local brand, mobile-first design, wide national reach. Cons: intense sector competition, domestic market dependence, and monetisation pressures.
Key Statistics
≈ 65 million monthly visits, ranked #9 in Indonesia, with an estimated headcount of ≈ 3,000.
Frequently Asked Questions
Who owns Blibli? PT Global Digital Niaga Tbk (Djarum Group / GDP Venture). Is it free? Yes, monetised via commissions and ads.
Data Sources
Company disclosures from PT Global Digital Niaga Tbk (Djarum Group / GDP Venture) and Similarweb estimates.
Last Updated
September 2026
Related Websites
Tokopedia, Shopee Indonesia, Detik, Kompas, Tribunnews.
Website Rankings
#9 in the E-commerce sector in Indonesia, among the country's top 10 most visited overall websites.
Revenue & Funding History
Blibli was founded in 2011 and has since been integrated into or backed by PT Global Digital Niaga Tbk (Djarum Group / GDP Venture).
Employee Statistics
Blibli employs approximately ≈ 3,000 across engineering, operations and commercial teams.
Customer Statistics
Blibli reaches an estimated 65 million monthly active users across Indonesia.
Backlink Profile
Blibli has an estimated 280 thousand referring domains, frequently cited by Indonesian technology, business and consumer media.
Top Organic Keywords
Leading keywords include "blibli", "blibli indonesia" and "blibli login".
Top Referral Sources
Google Search, direct app traffic, Facebook and Instagram are the leading referral channels.
Website Technologies
Kotlin/Java (Android), React / Next.js, Kubernetes, Kafka, Nginx, Cloudflare CDN.
Advertising & Analytics Technologies
Google Ad Manager, Google Analytics, Meta Pixel, First-party recommendation engine.
API & Developer Information
Blibli offers limited developer or partner-level API access to selected merchants, advertisers or media partners.
International Seller Opportunities
International merchants and cross-border sellers can list via regional marketplace programmes.
Company history & milestones
- 2011
Blibli founded / launched in Indonesia
- 2020
Accelerated growth during Indonesia's pandemic-era digital adoption
- 2026
Blibli continues to expand its e-commerce offering across Indonesia
Latest news
- Blibli reports continued user growthIndonesian tech media · 2026
Pros & cons
Pros
- Strong brand recognition across Indonesia
- Optimised for local mobile-first users
- Wide reach across Indonesian cities and regions
Cons
- Intense local competition in the same sector
- Reliance on the Indonesian domestic market
- Monetisation pressure from ad or commission-based models
Key statistics
Frequently asked questions
Who owns Blibli?
Blibli is owned by PT Global Digital Niaga Tbk (Djarum Group / GDP Venture).
Is Blibli free to use?
Yes, Blibli is free to use, generating revenue via commissions and advertising.
Popular searches
Data sources & confidence
- Company disclosuresPT Global Digital Niaga Tbk (Djarum Group / GDP Venture)
- Similarweb estimatesSimilarweb
- Data confidence
- High for ownership and company milestones; traffic figures are third-party approximations.
- Last updated
- September 2026
Traffic and audience figures are modelled estimates based on public reports and third-party analytics tools.
Social media profiles & statistics