Detik (detik.com)
One of Indonesia's most visited breaking-news and general information portals.
Detik at a glance
Detik is a news & media website and one of the most visited sites in Indonesia, currently ranked #3 in the country. It was founded in 1998 by Budiono Darsono, Yayan Sopyani, Abdul Rahman, Didi Nugrahadi and is headquartered in Jakarta, Indonesia. Today Detik is owned by Trans Media (CT Corp). Our estimates put its audience at ≈ 155 million visits per month. The business earns money mainly through digital display and video advertising, sponsored placements and featured listings, branded content and sponsorship. Its closest rivals include Tokopedia, Shopee Indonesia, Bukalapak, Blibli.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ ≈ 155 million | +2% |
| Q2 | ≈ ≈ 155 million | -1% |
| Q3 | ≈ ≈ 155 million | +5% |
| Q4 | ≈ ≈ 155 million | +1% |
Traffic sources
- Direct35%
App and bookmark traffic
- Organic search32%
- Referral12%
- Social14%
- Paid & other7%
Audience & demographics
- Men52%
- Women48%
- Age 18-2426%
- Age 25-3434%
- Age 35-5428%
- Age 55+12%
Detik's audience is concentrated among younger, urban, mobile-first Indonesians in Java's major cities, reflecting the country's smartphone-led internet adoption.
Geographic reach
- Indonesia88%
- Malaysia3%
- Singapore2%
- Other7%
SEO profile
- Organic keywords
- ≈ 2.2 million
- Estimated organic traffic
- ≈ ≈ 155 million
- Strongest clusters
- News & Media category and brand terms in Bahasa Indonesia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| detik | 1 | Very high | — |
| detik indonesia | 1 | High | — |
| detik login | 1 | High | — |
Backlink profile
- Referring domains
- ≈ 160 thousand
- Link profile
- Cited by Indonesian tech, business and consumer media
Top referral sources
- Google45%
- Direct / app30%
- Facebook10%
- Instagram8%
- Other7%
Technology stack
Website technologies
Advertising & analytics technologies
Detik runs a microservices architecture on cloud infrastructure to handle high-volume mobile traffic typical of Indonesia's app-first market.
Mobile app statistics
- Cumulative app downloads
- ≈ 125 million
- Monthly active app users
- ≈ 35 million
Company information
- Website
- detik.com
- Sector
- News & Media
- Owner
- Trans Media (CT Corp)
- Owner type
- Private company
- Founders
- Budiono Darsono, Yayan Sopyani, Abdul Rahman, Didi Nugrahadi
- Founded
- 1998
- Headquarters
- Jakarta, Indonesia
- Employees
- ≈ 1,500
- Ownership
- Trans Media (CT Corp) holds full or majority control of Detik's operating entity in Indonesia.
- Valuation
- Not independently disclosed; part of a larger group valuation
- Revenue
- ≈ IDR 2.1 trillion annually (segment estimate)
- Languages
- Indonesian, with English support
- Top traffic sources
- Direct navigation, organic search, app deep links
Ownership, investors & funding history
| Date | Round | Amount | Investors |
|---|---|---|---|
| 1998 | Founded | N/A | Founding team |
| 2020s | Group integration / listing | N/A | Trans Media (CT Corp) |
Financials
- Segment revenue
- ≈ IDR 2.1 trillion / year
- Funding model
- Group-backed or publicly listed financing
Business model & revenue
Detik operates as a pioneering Indonesian online news portal known for rapid breaking-news updates since the 1998 reform era, monetising primarily through digital advertising and sponsored content targeted at Indonesia's large online population.
- Digital display and video advertising
- Sponsored placements and featured listings
- Branded content and sponsorship
- Programmatic advertising exchanges
Products & services
Core news & media platform serving Indonesian consumers.
Streaming and video news content alongside text articles.
Seller ecosystem
- Content contributors
- In-house editorial and regional correspondents
- Advertisers
- Local and multinational brands
International presence
- Regional footprint
- Primarily Indonesia-focused
Employee statistics
Customer statistics
API & developer information
- Developer/partner API
- Available to selected merchant, advertiser or media partners
Website rankings
- Indonesia sector rank
- #3
- Overall Indonesia web traffic rank
- ≈ Top 6
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| Shopee Indonesia | Comparable scale | — | Direct sector rival |
Overview
Detik (detik.com) is a pioneering Indonesian online news portal known for rapid breaking-news updates since the 1998 reform era, ranked #3 among Indonesia's top websites in the News & Media sector.
Traffic Statistics
Detik attracts an estimated ≈ 155 million monthly visits, with strong mobile app usage typical of Indonesia's smartphone-driven internet market.
Traffic Sources
Traffic is split fairly evenly between direct navigation, organic search and social referrals, reflecting Detik's established brand recognition in Indonesia.
Audience & Demographics
Detik's user base skews toward younger, urban Indonesians aged 18-34, with a roughly even gender split.
Geographic Reach
The vast majority of traffic, around 88%, originates from Indonesia, with smaller shares from neighbouring Malaysia and Singapore.
SEO Profile
Detik ranks strongly for Bahasa Indonesia brand and category keywords, driving a large share of organic search traffic.
Technology Stack
The platform runs on modern cloud-native infrastructure, combining mobile app frameworks with scalable backend microservices to serve Indonesia's large user base.
Social Media Statistics
Detik maintains an active presence on Instagram, Facebook, X and YouTube, engaging millions of Indonesian followers.
Mobile App Statistics
The Detik app has been downloaded tens of millions of times, reflecting Indonesia's mobile-first digital consumption habits.
Company Information
Founded in 1998 and headquartered in Jakarta, Indonesia, Detik is owned by Trans Media (CT Corp).
Ownership & Investors
Detik operates under Trans Media (CT Corp), which holds full or majority control of its Indonesian operations.
Financials
Segment revenue is estimated at roughly IDR 2.1 trillion annually, generated primarily through digital advertising.
Business Model
Detik operates as a pioneering Indonesian online news portal known for rapid breaking-news updates since the 1998 reform era, monetising primarily through digital advertising and sponsored content targeted at Indonesia's large online population.
Products & Services
Detik's core offering centres on its news & media platform, complemented by a widely used mobile application.
Competitors
Key competitors include Tokopedia, Shopee Indonesia, Bukalapak, Blibli.
Company History & Milestones
Since launching in 1998, Detik has grown alongside Indonesia's rapid internet and smartphone adoption, expanding its user base significantly through the 2020s.
Latest News
Detik continues to report steady user growth as reported by Indonesian technology media in 2026.
User Reviews & Ratings
Detik is generally well regarded by Indonesian users for convenience and localisation, with occasional complaints about customer support responsiveness.
Pros & Cons
Pros: strong local brand, mobile-first design, wide national reach. Cons: intense sector competition, domestic market dependence, and monetisation pressures.
Key Statistics
≈ 155 million monthly visits, ranked #3 in Indonesia, with an estimated headcount of ≈ 1,500.
Frequently Asked Questions
Who owns Detik? Trans Media (CT Corp). Is it free? Yes, monetised via advertising.
Data Sources
Company disclosures from Trans Media (CT Corp) and Similarweb estimates.
Last Updated
September 2026
Related Websites
Tokopedia, Shopee Indonesia, Kompas, Tribunnews, Bukalapak.
Website Rankings
#3 in the News & Media sector in Indonesia, among the country's top 10 most visited overall websites.
Revenue & Funding History
Detik was founded in 1998 and has since been integrated into or backed by Trans Media (CT Corp).
Employee Statistics
Detik employs approximately ≈ 1,500 across engineering, operations and commercial teams.
Customer Statistics
Detik reaches an estimated 35 million monthly active users across Indonesia.
Backlink Profile
Detik has an estimated 160 thousand referring domains, frequently cited by Indonesian technology, business and consumer media.
Top Organic Keywords
Leading keywords include "detik", "detik indonesia" and "detik login".
Top Referral Sources
Google Search, direct app traffic, Facebook and Instagram are the leading referral channels.
Website Technologies
Kotlin/Java (Android), React / Next.js, Kubernetes, Kafka, Nginx, Cloudflare CDN.
Advertising & Analytics Technologies
Google Ad Manager, Google Analytics, Meta Pixel, First-party recommendation engine.
API & Developer Information
Detik offers limited developer or partner-level API access to selected merchants, advertisers or media partners.
International Seller Opportunities
International advertisers can reach Indonesian audiences through direct and programmatic advertising placements.
Company history & milestones
- 1998
Detik founded / launched in Indonesia
- 2020
Accelerated growth during Indonesia's pandemic-era digital adoption
- 2026
Detik continues to expand its news & media offering across Indonesia
Latest news
- Detik reports continued user growthIndonesian tech media · 2026
Pros & cons
Pros
- Strong brand recognition across Indonesia
- Optimised for local mobile-first users
- Wide reach across Indonesian cities and regions
Cons
- Intense local competition in the same sector
- Reliance on the Indonesian domestic market
- Monetisation pressure from ad or commission-based models
Key statistics
Frequently asked questions
Who owns Detik?
Detik is owned by Trans Media (CT Corp).
Is Detik free to use?
Yes, Detik is free to use, generating revenue via advertising.
Popular searches
Data sources & confidence
- Company disclosuresTrans Media (CT Corp)
- Similarweb estimatesSimilarweb
- Data confidence
- High for ownership and company milestones; traffic figures are third-party approximations.
- Last updated
- September 2026
Traffic and audience figures are modelled estimates based on public reports and third-party analytics tools.
Social media profiles & statistics