Gojek (gojek.com)
Indonesia's pioneering super-app for ride-hailing, food delivery and digital payments.
Gojek at a glance
Gojek is a food & delivery website and one of the most visited sites in Indonesia, currently ranked #8 in the country. It was founded in 2010 by Nadiem Makarim, Michaelangelo Moran, Kevin Aluwi and is headquartered in Jakarta, Indonesia. Today Gojek is owned by GoTo Group (PT GoTo Gojek Tokopedia Tbk). Our estimates put its audience at ≈ 80 million visits per month. The business earns money mainly through commission and success fees on transactions, sponsored placements and featured listings, branded content and sponsorship. Its closest rivals include Tokopedia, Shopee Indonesia, Bukalapak, Blibli.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ ≈ 80 million | +2% |
| Q2 | ≈ ≈ 80 million | -1% |
| Q3 | ≈ ≈ 80 million | +5% |
| Q4 | ≈ ≈ 80 million | +1% |
Traffic sources
- Direct35%
App and bookmark traffic
- Organic search32%
- Referral12%
- Social14%
- Paid & other7%
Audience & demographics
- Men52%
- Women48%
- Age 18-2426%
- Age 25-3434%
- Age 35-5428%
- Age 55+12%
Gojek's audience is concentrated among younger, urban, mobile-first Indonesians in Java's major cities, reflecting the country's smartphone-led internet adoption.
Geographic reach
- Indonesia88%
- Malaysia3%
- Singapore2%
- Other7%
SEO profile
- Organic keywords
- ≈ 4.2 million
- Estimated organic traffic
- ≈ ≈ 80 million
- Strongest clusters
- Food & Delivery category and brand terms in Bahasa Indonesia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| gojek | 1 | Very high | — |
| gojek indonesia | 1 | High | — |
| gojek login | 1 | High | — |
Backlink profile
- Referring domains
- ≈ 260 thousand
- Link profile
- Cited by Indonesian tech, business and consumer media
Top referral sources
- Google45%
- Direct / app30%
- Facebook10%
- Instagram8%
- Other7%
Technology stack
Website technologies
Advertising & analytics technologies
Gojek runs a microservices architecture on cloud infrastructure to handle high-volume mobile traffic typical of Indonesia's app-first market.
Mobile app statistics
- Cumulative app downloads
- ≈ 200 million
- Monthly active app users
- ≈ 60 million
Company information
- Website
- gojek.com
- Sector
- Food & Delivery
- Owner
- GoTo Group (PT GoTo Gojek Tokopedia Tbk)
- Owner type
- Public company subsidiary
- Founders
- Nadiem Makarim, Michaelangelo Moran, Kevin Aluwi
- Founded
- 2010
- Headquarters
- Jakarta, Indonesia
- Employees
- ≈ 8,000 (GoTo Group, on-demand division)
- Ownership
- GoTo Group (PT GoTo Gojek Tokopedia Tbk) holds full or majority control of Gojek's operating entity in Indonesia.
- Valuation
- Not independently disclosed; part of a larger group valuation
- Revenue
- ≈ IDR 3.6 trillion annually (segment estimate)
- Languages
- Indonesian, with English support
- Top traffic sources
- Direct navigation, organic search, app deep links
Ownership, investors & funding history
| Date | Round | Amount | Investors |
|---|---|---|---|
| 2010 | Founded | N/A | Founding team |
| 2020s | Group integration / listing | N/A | GoTo Group (PT GoTo Gojek Tokopedia Tbk) |
Financials
- Segment revenue
- ≈ IDR 3.6 trillion / year
- Funding model
- Group-backed or publicly listed financing
Business model & revenue
Gojek operates as Indonesia's original super-app offering GoRide, GoCar, GoFood delivery and GoPay digital payments, monetising primarily through transaction commissions and advertising targeted at Indonesia's large online population.
- Commission and success fees on transactions
- Sponsored placements and featured listings
- Branded content and sponsorship
- Digital payments and fintech services
Products & services
Core food & delivery platform serving Indonesian consumers.
Primary channel for transactions and engagement.
Seller ecosystem
- Registered merchants/partners
- ≈ 13 million
- Advertisers
- Local and multinational brands
International presence
- Regional footprint
- Primarily Indonesia-focused
Employee statistics
Customer statistics
API & developer information
- Developer/partner API
- Available to selected merchant, advertiser or media partners
Website rankings
- Indonesia sector rank
- #8
- Overall Indonesia web traffic rank
- ≈ Top 16
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| Shopee Indonesia | Comparable scale | — | Direct sector rival |
Overview
Gojek (gojek.com) is Indonesia's original super-app offering GoRide, GoCar, GoFood delivery and GoPay digital payments, ranked #8 among Indonesia's top websites in the Food & Delivery sector.
Traffic Statistics
Gojek attracts an estimated ≈ 80 million monthly visits, with strong mobile app usage typical of Indonesia's smartphone-driven internet market.
Traffic Sources
Traffic is split fairly evenly between direct navigation, organic search and social referrals, reflecting Gojek's established brand recognition in Indonesia.
Audience & Demographics
Gojek's user base skews toward younger, urban Indonesians aged 18-34, with a roughly even gender split.
Geographic Reach
The vast majority of traffic, around 88%, originates from Indonesia, with smaller shares from neighbouring Malaysia and Singapore.
SEO Profile
Gojek ranks strongly for Bahasa Indonesia brand and category keywords, driving a large share of organic search traffic.
Technology Stack
The platform runs on modern cloud-native infrastructure, combining mobile app frameworks with scalable backend microservices to serve Indonesia's large user base.
Social Media Statistics
Gojek maintains an active presence on Instagram, Facebook, X and YouTube, engaging millions of Indonesian followers.
Mobile App Statistics
The Gojek app has been downloaded tens of millions of times, reflecting Indonesia's mobile-first digital consumption habits.
Company Information
Founded in 2010 and headquartered in Jakarta, Indonesia, Gojek is owned by GoTo Group (PT GoTo Gojek Tokopedia Tbk).
Ownership & Investors
Gojek operates under GoTo Group (PT GoTo Gojek Tokopedia Tbk), which holds full or majority control of its Indonesian operations.
Financials
Segment revenue is estimated at roughly IDR 3.6 trillion annually, generated primarily through commissions and advertising.
Business Model
Gojek operates as Indonesia's original super-app offering GoRide, GoCar, GoFood delivery and GoPay digital payments, monetising primarily through transaction commissions and advertising targeted at Indonesia's large online population.
Products & Services
Gojek's core offering centres on its food & delivery platform, complemented by a widely used mobile application.
Competitors
Key competitors include Tokopedia, Shopee Indonesia, Bukalapak, Blibli.
Company History & Milestones
Since launching in 2010, Gojek has grown alongside Indonesia's rapid internet and smartphone adoption, expanding its user base significantly through the 2020s.
Latest News
Gojek continues to report steady user growth as reported by Indonesian technology media in 2026.
User Reviews & Ratings
Gojek is generally well regarded by Indonesian users for convenience and localisation, with occasional complaints about customer support responsiveness.
Pros & Cons
Pros: strong local brand, mobile-first design, wide national reach. Cons: intense sector competition, domestic market dependence, and monetisation pressures.
Key Statistics
≈ 80 million monthly visits, ranked #8 in Indonesia, with an estimated headcount of ≈ 8,000 (GoTo Group, on-demand division).
Frequently Asked Questions
Who owns Gojek? GoTo Group (PT GoTo Gojek Tokopedia Tbk). Is it free? Yes, monetised via commissions and ads.
Data Sources
Company disclosures from GoTo Group (PT GoTo Gojek Tokopedia Tbk) and Similarweb estimates.
Last Updated
September 2026
Related Websites
Tokopedia, Shopee Indonesia, Detik, Kompas, Tribunnews.
Website Rankings
#8 in the Food & Delivery sector in Indonesia, among the country's top 10 most visited overall websites.
Revenue & Funding History
Gojek was founded in 2010 and has since been integrated into or backed by GoTo Group (PT GoTo Gojek Tokopedia Tbk).
Employee Statistics
Gojek employs approximately ≈ 8,000 (GoTo Group, on-demand division) across engineering, operations and commercial teams.
Customer Statistics
Gojek reaches an estimated 60 million monthly active users across Indonesia.
Backlink Profile
Gojek has an estimated 260 thousand referring domains, frequently cited by Indonesian technology, business and consumer media.
Top Organic Keywords
Leading keywords include "gojek", "gojek indonesia" and "gojek login".
Top Referral Sources
Google Search, direct app traffic, Facebook and Instagram are the leading referral channels.
Website Technologies
Kotlin/Java (Android), React / Next.js, Kubernetes, Kafka, Nginx, Cloudflare CDN.
Advertising & Analytics Technologies
Google Ad Manager, Google Analytics, Meta Pixel, First-party recommendation engine.
API & Developer Information
Gojek offers limited developer or partner-level API access to selected merchants, advertisers or media partners.
International Seller Opportunities
International merchants and cross-border sellers can list via regional marketplace programmes.
Company history & milestones
- 2010
Gojek founded / launched in Indonesia
- 2020
Accelerated growth during Indonesia's pandemic-era digital adoption
- 2026
Gojek continues to expand its food & delivery offering across Indonesia
Latest news
- Gojek reports continued user growthIndonesian tech media · 2026
Pros & cons
Pros
- Strong brand recognition across Indonesia
- Optimised for local mobile-first users
- Wide reach across Indonesian cities and regions
Cons
- Intense local competition in the same sector
- Reliance on the Indonesian domestic market
- Monetisation pressure from ad or commission-based models
Key statistics
Frequently asked questions
Who owns Gojek?
Gojek is owned by GoTo Group (PT GoTo Gojek Tokopedia Tbk).
Is Gojek free to use?
Yes, Gojek is free to use, generating revenue via commissions and advertising.
Popular searches
Data sources & confidence
- Company disclosuresGoTo Group (PT GoTo Gojek Tokopedia Tbk)
- Similarweb estimatesSimilarweb
- Data confidence
- High for ownership and company milestones; traffic figures are third-party approximations.
- Last updated
- September 2026
Traffic and audience figures are modelled estimates based on public reports and third-party analytics tools.
Social media profiles & statistics