Delhaize
Major Belgian supermarket chain with online ordering.
Delhaize at a glance
Delhaize is a food & delivery website and one of the most visited sites in Belgium, currently ranked #10 in the country. It was founded in 1867 and is headquartered in Brussels, Belgium. Today Delhaize is owned by Ahold Delhaize. Our estimates put its audience at ≈ 6 million visits per month. The business earns money mainly through grocery sales, delivery and pickup fees, loyalty and supplier promotions. Its closest rivals include colruyt.be, carrefour.be, albertheijn.be.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 5.6 million / month | +2% |
| Q2 | ≈ 5.8 million / month | +3% |
| Q3 | ≈ 6 million / month | +3% |
| Q4 | ≈ 6.4 million / month | +6% |
Traffic sources
- Direct62%
- Organic search22%
- Paid search9%
- Social5%
- Referral2%
Audience & demographics
- Men51%
- Women49%
- Age 18-2429%
- Age 25-3433%
- Age 35-4420%
The audience is concentrated in Belgium, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Belgium86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.8 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Belgium
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| delhaize | 1 | Very high | Dominant |
| food delivery | Top 10 | High | — |
| grocery delivery | Top 10 | High | — |
| discount code | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Belgium web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 89% mobile
- Position in country
- Among the leading food & delivery apps in Belgium
Company information
- Website
- delhaize.be
- Sector
- Food & Delivery
- Owner
- Ahold Delhaize
- Owner type
- Subsidiary of a public company
- Founded
- 1867
- Headquarters
- Brussels, Belgium
- Employees
- 15,000+
- Ownership
- Ahold Delhaize controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Dutch, French
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of a public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Delhaize operates a food and grocery delivery platform focused on Belgium. Major Belgian supermarket chain with online ordering. Revenue comes mainly from grocery sales, supported by the other lines listed below.
- Grocery sales
- Delivery and pickup fees
- Loyalty and supplier promotions
International presence
- Primary market
- Belgium
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Belgium)
- #10 in this index
- Sector rank
- Leading food & delivery site in Belgium
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| colruyt.be | ≈ 3.6 million / month | #11 class competitor | — |
| carrefour.be | ≈ 2.7 million / month | #12 class competitor | — |
| albertheijn.be | ≈ 1.8 million / month | #13 class competitor | — |
What is Delhaize?
Delhaize (delhaize.be) is a food and grocery delivery platform serving users in Belgium. Major Belgian supermarket chain with online ordering. It ranks #10 among the most visited websites in the country in this index, within the food & delivery category.
Who owns Delhaize?
The site is operated by Ahold Delhaize. The company was established in 1867 and is headquartered in Brussels, Belgium. It employs around 15,000+.
Traffic and audience
Traffic estimates place Delhaize at roughly 6 million visits per month, about 0.2 million per day. Around 89% mobile of sessions come from mobile devices, and visitors view about 6.1 pages per visit with an average session of 5 min.
How Delhaize makes money
Revenue comes primarily from grocery sales, alongside delivery and pickup fees, loyalty and supplier promotions.
Competitors in Belgium
Its closest rivals include colruyt.be, carrefour.be, albertheijn.be.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1867
Delhaize is founded in Brussels, Belgium.
- Growth phase
Expands its food & delivery offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in Belgium.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide restaurant and store coverage in cities
- Fast delivery windows
- Frequent discounts and loyalty programmes
- Live order tracking
Cons
- Delivery and service fees add up
- Restaurant prices higher than in store
- Courier working conditions criticised
- Coverage thin outside major cities
Key statistics
Frequently asked questions
Who owns Delhaize?
Delhaize is operated by Ahold Delhaize. Subsidiary of a public company structure, based on public filings and press reporting.
Where is Delhaize headquartered?
Delhaize is headquartered in Brussels, Belgium.
When was Delhaize founded?
Delhaize was founded in 1867.
How many employees does Delhaize have?
Delhaize employs approximately 15,000+ people.
What is Delhaize's revenue?
Delhaize does not publish standalone revenue; income comes from grocery sales, delivery and pickup fees, loyalty and supplier promotions.
Who are Delhaize's competitors?
Main competitors in Belgium include colruyt.be, carrefour.be, albertheijn.be.
How does Delhaize make money?
Mainly grocery sales, delivery and pickup fees, loyalty and supplier promotions.
Is Delhaize publicly traded?
Delhaize's ownership: Subsidiary of a public company.
How many visitors does Delhaize get?
Third-party estimates place Delhaize at roughly 6 million visits per month, mostly from Belgium, with 89% mobile traffic.
Is Delhaize safe?
Delhaize is an established food & delivery site founded in 1867 and ranked #10 in Belgium; use the official domain delhaize.be and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdelhaize.be
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBelgium and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos