KBC
One of Belgium's largest bank-insurance groups.
KBC at a glance
KBC is a finance & banking website and one of the most visited sites in Belgium, currently ranked #7 in the country. It was founded in 1998 and is headquartered in Brussels, Belgium. Today KBC is owned by KBC Group NV. Our estimates put its audience at ≈ 12 million visits per month. The business earns money mainly through net interest income, insurance premiums, asset management fees. Its closest rivals include bnpparibasfortis.be, belfius.be, ing.be.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 11.3 million / month | +2% |
| Q2 | ≈ 11.6 million / month | +3% |
| Q3 | ≈ 12 million / month | +3% |
| Q4 | ≈ 12.7 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Belgium, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Belgium86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Belgium
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| kbc | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Belgium web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Belgium
Company information
- Website
- kbc.be
- Sector
- Finance & Banking
- Owner
- KBC Group NV
- Owner type
- Public company (Euronext: KBC)
- Founded
- 1998
- Headquarters
- Brussels, Belgium
- Employees
- 40,000+
- Ownership
- KBC Group NV controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Dutch, French, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company (Euronext: KBC)
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
KBC operates a bank and digital financial platform focused on Belgium. One of Belgium's largest bank-insurance groups. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Insurance premiums
- Asset management fees
- Digital banking
International presence
- Primary market
- Belgium
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Belgium)
- #7 in this index
- Sector rank
- Leading finance & banking site in Belgium
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| bnpparibasfortis.be | ≈ 7.2 million / month | #8 class competitor | — |
| belfius.be | ≈ 5.4 million / month | #9 class competitor | — |
| ing.be | ≈ 3.6 million / month | #10 class competitor | — |
What is KBC?
KBC (kbc.be) is a bank and digital financial platform serving users in Belgium. One of Belgium's largest bank-insurance groups. It ranks #7 among the most visited websites in the country in this index, within the finance & banking category.
Who owns KBC?
The site is operated by KBC Group NV. The company was established in 1998 and is headquartered in Brussels, Belgium. It employs around 40,000+.
Traffic and audience
Traffic estimates place KBC at roughly 12 million visits per month, about 0.4 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How KBC makes money
Revenue comes primarily from net interest income, alongside insurance premiums, asset management fees, digital banking.
Competitors in Belgium
Its closest rivals include bnpparibasfortis.be, belfius.be, ing.be.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1998
KBC is founded in Brussels, Belgium.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #7 among the most visited websites in Belgium.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns KBC?
KBC is operated by KBC Group NV. Public company (Euronext: KBC) structure, based on public filings and press reporting.
Where is KBC headquartered?
KBC is headquartered in Brussels, Belgium.
When was KBC founded?
KBC was founded in 1998.
How many employees does KBC have?
KBC employs approximately 40,000+ people.
What is KBC's revenue?
KBC does not publish standalone revenue; income comes from net interest income, insurance premiums, asset management fees, digital banking.
Who are KBC's competitors?
Main competitors in Belgium include bnpparibasfortis.be, belfius.be, ing.be.
How does KBC make money?
Mainly net interest income, insurance premiums, asset management fees, digital banking.
Is KBC publicly traded?
KBC's ownership: Public company (Euronext: KBC).
How many visitors does KBC get?
Third-party estimates place KBC at roughly 12 million visits per month, mostly from Belgium, with 82% mobile traffic.
Is KBC safe?
KBC is an established finance & banking site founded in 1998 and ranked #7 in Belgium; use the official domain kbc.be and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementskbc.be
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBelgium and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos