2dehands
Belgium's main second-hand marketplace.
2dehands at a glance
2dehands is a classifieds website and one of the most visited sites in Belgium, currently ranked #3 in the country. It was founded in 1999 and is headquartered in Brussels, Belgium. Today 2dehands is owned by Adevinta. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through promoted listings, professional seller packages, advertising. Its closest rivals include marktplaats.nl, vinted.be, facebook.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct51%
- Organic search33%
- Paid search8%
- Social5%
- Referral3%
Audience & demographics
- Men58%
- Women42%
- Age 25-3429%
- Age 35-4425%
- Age 45-5420%
The audience is concentrated in Belgium, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Belgium86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Belgium
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| 2dehands | 1 | Very high | Dominant |
| for sale | Top 10 | High | — |
| second hand | Top 10 | High | — |
| rentals | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Belgium web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 73% mobile
- Position in country
- Among the leading classifieds apps in Belgium
Company information
- Website
- 2dehands.be
- Sector
- Classifieds
- Owner
- Adevinta
- Owner type
- Subsidiary of a private equity owned group
- Founded
- 1999
- Headquarters
- Brussels, Belgium
- Ownership
- Adevinta controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Dutch, French
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of a private equity owned group
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
2dehands operates a classifieds and listings marketplace focused on Belgium. Belgium's main second-hand marketplace. Revenue comes mainly from promoted listings, supported by the other lines listed below.
- Promoted listings
- Professional seller packages
- Advertising
International presence
- Primary market
- Belgium
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Belgium)
- #3 in this index
- Sector rank
- Leading classifieds site in Belgium
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| marktplaats.nl | ≈ 15 million / month | #4 class competitor | — |
| vinted.be | ≈ 11.2 million / month | #5 class competitor | — |
| facebook.com | ≈ 7.5 million / month | #6 class competitor | — |
What is 2dehands?
2dehands (2dehands.be) is a classifieds and listings marketplace serving users in Belgium. Belgium's main second-hand marketplace. It ranks #3 among the most visited websites in the country in this index, within the classifieds category.
Who owns 2dehands?
The site is operated by Adevinta. The company was established in 1999 and is headquartered in Brussels, Belgium.
Traffic and audience
Traffic estimates place 2dehands at roughly 25 million visits per month, about 0.8 million per day. Around 73% mobile of sessions come from mobile devices, and visitors view about 9.2 pages per visit with an average session of 8 min.
How 2dehands makes money
Revenue comes primarily from promoted listings, alongside professional seller packages, advertising.
Competitors in Belgium
Its closest rivals include marktplaats.nl, vinted.be, facebook.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1999
2dehands is founded in Brussels, Belgium.
- Growth phase
Expands its classifieds offering and moves to a mobile-first product.
- Today
Ranks #3 among the most visited websites in Belgium.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local inventory of listings in its categories
- Powerful search filters and saved searches
- Direct buyer-seller contact without intermediaries
- Trusted brand for high-value transactions
Cons
- Listing fees increased for professional sellers
- Duplicate and outdated listings appear in results
- Scam attempts in high-demand categories
- Limited buyer protection compared with marketplaces
Key statistics
Frequently asked questions
Who owns 2dehands?
2dehands is operated by Adevinta. Subsidiary of a private equity owned group structure, based on public filings and press reporting.
Where is 2dehands headquartered?
2dehands is headquartered in Brussels, Belgium.
When was 2dehands founded?
2dehands was founded in 1999.
What is 2dehands's revenue?
2dehands does not publish standalone revenue; income comes from promoted listings, professional seller packages, advertising.
Who are 2dehands's competitors?
Main competitors in Belgium include marktplaats.nl, vinted.be, facebook.com.
How does 2dehands make money?
Mainly promoted listings, professional seller packages, advertising.
Is 2dehands publicly traded?
No — 2dehands is not listed as an independent public company; it is operated by Adevinta.
How many visitors does 2dehands get?
Third-party estimates place 2dehands at roughly 25 million visits per month, mostly from Belgium, with 73% mobile traffic.
Is 2dehands safe?
2dehands is an established classifieds site founded in 1999 and ranked #3 in Belgium; use the official domain 2dehands.be and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcements2dehands.be
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBelgium and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos