Yad2
Israel's dominant classifieds site for property, cars and jobs.
Yad2 at a glance
Yad2 is a classifieds website and one of the most visited sites in Israel, currently ranked #3 in the country. It was founded in 2005 and is headquartered in Tel Aviv, Israel. Today Yad2 is owned by Coral Tell / Yad2 Ltd.. Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through paid and boosted listings, dealer and agent subscriptions, advertising. Its closest rivals include madlan.co.il, facebook.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Direct51%
- Organic search33%
- Paid search8%
- Social5%
- Referral3%
Audience & demographics
- Men58%
- Women42%
- Age 25-3429%
- Age 35-4425%
- Age 45-5420%
The audience is concentrated in Israel, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Israel86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Israel
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| yad2 | 1 | Very high | Dominant |
| for sale | Top 10 | High | — |
| second hand | Top 10 | High | — |
| rentals | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Israel web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 73% mobile
- Position in country
- Among the leading classifieds apps in Israel
Company information
- Website
- yad2.co.il
- Sector
- Classifieds
- Owner
- Coral Tell / Yad2 Ltd.
- Owner type
- Private company
- Founded
- 2005
- Headquarters
- Tel Aviv, Israel
- Ownership
- Coral Tell / Yad2 Ltd. controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Hebrew
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Yad2 operates a classifieds and listings marketplace focused on Israel. Israel's dominant classifieds site for property, cars and jobs. Revenue comes mainly from paid and boosted listings, supported by the other lines listed below.
- Paid and boosted listings
- Dealer and agent subscriptions
- Advertising
International presence
- Primary market
- Israel
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Israel)
- #3 in this index
- Sector rank
- Leading classifieds site in Israel
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| madlan.co.il | ≈ 24 million / month | #4 class competitor | — |
| facebook.com | ≈ 18 million / month | #5 class competitor | — |
What is Yad2?
Yad2 (yad2.co.il) is a classifieds and listings marketplace serving users in Israel. Israel's dominant classifieds site for property, cars and jobs. It ranks #3 among the most visited websites in the country in this index, within the classifieds category.
Who owns Yad2?
The site is operated by Coral Tell / Yad2 Ltd.. The company was established in 2005 and is headquartered in Tel Aviv, Israel.
Traffic and audience
Traffic estimates place Yad2 at roughly 40 million visits per month, about 1.3 million per day. Around 73% mobile of sessions come from mobile devices, and visitors view about 9.2 pages per visit with an average session of 8 min.
How Yad2 makes money
Revenue comes primarily from paid and boosted listings, alongside dealer and agent subscriptions, advertising.
Competitors in Israel
Its closest rivals include madlan.co.il, facebook.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2005
Yad2 is founded in Tel Aviv, Israel.
- Growth phase
Expands its classifieds offering and moves to a mobile-first product.
- Today
Ranks #3 among the most visited websites in Israel.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local inventory of listings in its categories
- Powerful search filters and saved searches
- Direct buyer-seller contact without intermediaries
- Trusted brand for high-value transactions
Cons
- Listing fees increased for professional sellers
- Duplicate and outdated listings appear in results
- Scam attempts in high-demand categories
- Limited buyer protection compared with marketplaces
Key statistics
Frequently asked questions
Who owns Yad2?
Yad2 is operated by Coral Tell / Yad2 Ltd.. Private company structure, based on public filings and press reporting.
Where is Yad2 headquartered?
Yad2 is headquartered in Tel Aviv, Israel.
When was Yad2 founded?
Yad2 was founded in 2005.
What is Yad2's revenue?
Yad2 does not publish standalone revenue; income comes from paid and boosted listings, dealer and agent subscriptions, advertising.
Who are Yad2's competitors?
Main competitors in Israel include madlan.co.il, facebook.com.
How does Yad2 make money?
Mainly paid and boosted listings, dealer and agent subscriptions, advertising.
Is Yad2 publicly traded?
No — Yad2 is not listed as an independent public company; it is operated by Coral Tell / Yad2 Ltd..
How many visitors does Yad2 get?
Third-party estimates place Yad2 at roughly 40 million visits per month, mostly from Israel, with 73% mobile traffic.
Is Yad2 safe?
Yad2 is an established classifieds site founded in 2005 and ranked #3 in Israel; use the official domain yad2.co.il and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsyad2.co.il
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIsrael and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos