Het Laatste Nieuws
Belgium's most-visited Dutch-language news site.
Het Laatste Nieuws at a glance
Het Laatste Nieuws is a news & media website and one of the most visited sites in Belgium, currently ranked #1 in the country. It was founded in 1888 and is headquartered in Antwerp, Belgium. Today Het Laatste Nieuws is owned by DPG Media. Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through advertising, hln+ digital subscriptions, branded content. Its closest rivals include nieuwsblad.be, vrt.be, sudinfo.be.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Belgium, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Belgium86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Belgium
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| het laatste nieuws | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Belgium web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Belgium
Company information
- Website
- hln.be
- Sector
- News & Media
- Owner
- DPG Media
- Owner type
- Private media group
- Founded
- 1888
- Headquarters
- Antwerp, Belgium
- Ownership
- DPG Media controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Dutch
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private media group
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Het Laatste Nieuws operates a news and media publisher focused on Belgium. Belgium's most-visited Dutch-language news site. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- HLN+ digital subscriptions
- Branded content
International presence
- Primary market
- Belgium
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Belgium)
- #1 in this index
- Sector rank
- Leading news & media site in Belgium
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| nieuwsblad.be | ≈ 24 million / month | #2 class competitor | — |
| vrt.be | ≈ 18 million / month | #3 class competitor | — |
| sudinfo.be | ≈ 12 million / month | #4 class competitor | — |
What is Het Laatste Nieuws?
Het Laatste Nieuws (hln.be) is a news and media publisher serving users in Belgium. Belgium's most-visited Dutch-language news site. It ranks #1 among the most visited websites in the country in this index, within the news & media category.
Who owns Het Laatste Nieuws?
The site is operated by DPG Media. The company was established in 1888 and is headquartered in Antwerp, Belgium.
Traffic and audience
Traffic estimates place Het Laatste Nieuws at roughly 40 million visits per month, about 1.3 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Het Laatste Nieuws makes money
Revenue comes primarily from advertising, alongside hln+ digital subscriptions, branded content.
Competitors in Belgium
Its closest rivals include nieuwsblad.be, vrt.be, sudinfo.be.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1888
Het Laatste Nieuws is founded in Antwerp, Belgium.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #1 among the most visited websites in Belgium.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Het Laatste Nieuws?
Het Laatste Nieuws is operated by DPG Media. Private media group structure, based on public filings and press reporting.
Where is Het Laatste Nieuws headquartered?
Het Laatste Nieuws is headquartered in Antwerp, Belgium.
When was Het Laatste Nieuws founded?
Het Laatste Nieuws was founded in 1888.
What is Het Laatste Nieuws's revenue?
Het Laatste Nieuws does not publish standalone revenue; income comes from advertising, hln+ digital subscriptions, branded content.
Who are Het Laatste Nieuws's competitors?
Main competitors in Belgium include nieuwsblad.be, vrt.be, sudinfo.be.
How does Het Laatste Nieuws make money?
Mainly advertising, hln+ digital subscriptions, branded content.
Is Het Laatste Nieuws publicly traded?
No — Het Laatste Nieuws is not listed as an independent public company; it is operated by DPG Media.
How many visitors does Het Laatste Nieuws get?
Third-party estimates place Het Laatste Nieuws at roughly 40 million visits per month, mostly from Belgium, with 79% mobile traffic.
Is Het Laatste Nieuws safe?
Het Laatste Nieuws is an established news & media site founded in 1888 and ranked #1 in Belgium; use the official domain hln.be and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementshln.be
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBelgium and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos