ORF
Austria's public broadcaster and most-read news site.
ORF at a glance
ORF is a news & media website and one of the most visited sites in Austria, currently ranked #2 in the country. It was founded in 1955 and is headquartered in Vienna, Austria. Today ORF is owned by Österreichischer Rundfunk. Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through licence fee funding, limited advertising. Its closest rivals include krone.at, derstandard.at, kurier.at.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Austria, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Austria86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Austria
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| orf | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Austria web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Austria
Company information
- Website
- orf.at
- Sector
- News & Media
- Owner
- Österreichischer Rundfunk
- Owner type
- Public broadcaster
- Founded
- 1955
- Headquarters
- Vienna, Austria
- Employees
- 3,000+
- Ownership
- Österreichischer Rundfunk controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- German
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public broadcaster
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
ORF operates a news and media publisher focused on Austria. Austria's public broadcaster and most-read news site. Revenue comes mainly from licence fee funding, supported by the other lines listed below.
- Licence fee funding
- Limited advertising
International presence
- Primary market
- Austria
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Austria)
- #2 in this index
- Sector rank
- Leading news & media site in Austria
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| krone.at | ≈ 24 million / month | #3 class competitor | — |
| derstandard.at | ≈ 18 million / month | #4 class competitor | — |
| kurier.at | ≈ 12 million / month | #5 class competitor | — |
What is ORF?
ORF (orf.at) is a news and media publisher serving users in Austria. Austria's public broadcaster and most-read news site. It ranks #2 among the most visited websites in the country in this index, within the news & media category.
Who owns ORF?
The site is operated by Österreichischer Rundfunk. The company was established in 1955 and is headquartered in Vienna, Austria. It employs around 3,000+.
Traffic and audience
Traffic estimates place ORF at roughly 40 million visits per month, about 1.3 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How ORF makes money
Revenue comes primarily from licence fee funding, alongside limited advertising.
Competitors in Austria
Its closest rivals include krone.at, derstandard.at, kurier.at.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1955
ORF is founded in Vienna, Austria.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #2 among the most visited websites in Austria.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns ORF?
ORF is operated by Österreichischer Rundfunk. Public broadcaster structure, based on public filings and press reporting.
Where is ORF headquartered?
ORF is headquartered in Vienna, Austria.
When was ORF founded?
ORF was founded in 1955.
How many employees does ORF have?
ORF employs approximately 3,000+ people.
What is ORF's revenue?
ORF does not publish standalone revenue; income comes from licence fee funding, limited advertising.
Who are ORF's competitors?
Main competitors in Austria include krone.at, derstandard.at, kurier.at.
How does ORF make money?
Mainly licence fee funding, limited advertising.
Is ORF publicly traded?
ORF's ownership: Public broadcaster.
How many visitors does ORF get?
Third-party estimates place ORF at roughly 40 million visits per month, mostly from Austria, with 79% mobile traffic.
Is ORF safe?
ORF is an established news & media site founded in 1955 and ranked #2 in Austria; use the official domain orf.at and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsorf.at
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAustria and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos