ImmoScout24 Austria
Major property portal for Austrian rentals and sales.
ImmoScout24 Austria at a glance
ImmoScout24 Austria is a real estate website and one of the most visited sites in Austria, currently ranked #8 in the country. It was founded in 2001 and is headquartered in Vienna, Austria. Today ImmoScout24 Austria is owned by Scout24 / Austrian operator. Our estimates put its audience at ≈ 8 million visits per month. The business earns money mainly through agent subscriptions, featured listings, developer campaigns. Its closest rivals include willhaben.at, immodirekt.at.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 7.5 million / month | +2% |
| Q2 | ≈ 7.8 million / month | +3% |
| Q3 | ≈ 8 million / month | +3% |
| Q4 | ≈ 8.5 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in Austria, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Austria86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Austria
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| immoscout24 austria | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Austria web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in Austria
Company information
- Website
- immobilienscout24.at
- Sector
- Real Estate
- Owner
- Scout24 / Austrian operator
- Owner type
- Subsidiary of a public company
- Founded
- 2001
- Headquarters
- Vienna, Austria
- Ownership
- Scout24 / Austrian operator controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- German
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of a public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
ImmoScout24 Austria operates a real estate marketplace focused on Austria. Major property portal for Austrian rentals and sales. Revenue comes mainly from agent subscriptions, supported by the other lines listed below.
- Agent subscriptions
- Featured listings
- Developer campaigns
International presence
- Primary market
- Austria
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Austria)
- #8 in this index
- Sector rank
- Leading real estate site in Austria
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| willhaben.at | ≈ 4.8 million / month | #9 class competitor | — |
| immodirekt.at | ≈ 3.6 million / month | #10 class competitor | — |
What is ImmoScout24 Austria?
ImmoScout24 Austria (immobilienscout24.at) is a real estate marketplace serving users in Austria. Major property portal for Austrian rentals and sales. It ranks #8 among the most visited websites in the country in this index, within the real estate category.
Who owns ImmoScout24 Austria?
The site is operated by Scout24 / Austrian operator. The company was established in 2001 and is headquartered in Vienna, Austria.
Traffic and audience
Traffic estimates place ImmoScout24 Austria at roughly 8 million visits per month, about 0.3 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How ImmoScout24 Austria makes money
Revenue comes primarily from agent subscriptions, alongside featured listings, developer campaigns.
Competitors in Austria
Its closest rivals include willhaben.at, immodirekt.at.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2001
ImmoScout24 Austria is founded in Vienna, Austria.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #8 among the most visited websites in Austria.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns ImmoScout24 Austria?
ImmoScout24 Austria is operated by Scout24 / Austrian operator. Subsidiary of a public company structure, based on public filings and press reporting.
Where is ImmoScout24 Austria headquartered?
ImmoScout24 Austria is headquartered in Vienna, Austria.
When was ImmoScout24 Austria founded?
ImmoScout24 Austria was founded in 2001.
What is ImmoScout24 Austria's revenue?
ImmoScout24 Austria does not publish standalone revenue; income comes from agent subscriptions, featured listings, developer campaigns.
Who are ImmoScout24 Austria's competitors?
Main competitors in Austria include willhaben.at, immodirekt.at.
How does ImmoScout24 Austria make money?
Mainly agent subscriptions, featured listings, developer campaigns.
Is ImmoScout24 Austria publicly traded?
ImmoScout24 Austria's ownership: Subsidiary of a public company.
How many visitors does ImmoScout24 Austria get?
Third-party estimates place ImmoScout24 Austria at roughly 8 million visits per month, mostly from Austria, with 68% mobile traffic.
Is ImmoScout24 Austria safe?
ImmoScout24 Austria is an established real estate site founded in 2001 and ranked #8 in Austria; use the official domain immobilienscout24.at and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsimmobilienscout24.at
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAustria and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos