Property24
Leading residential property portal in South Africa.
Property24 at a glance
Property24 is a real estate website and one of the most visited sites in South Africa, currently ranked #6 in the country. It was founded in 1999 and is headquartered in Cape Town, South Africa. Today Property24 is owned by Property24 (Naspers). Our estimates put its audience at ≈ 12 million visits per month. The business earns money mainly through agency listing subscriptions, featured listings, developer advertising. Its closest rivals include privateproperty.co.za, remax.co.za.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 11.3 million / month | +2% |
| Q2 | ≈ 11.6 million / month | +3% |
| Q3 | ≈ 12 million / month | +3% |
| Q4 | ≈ 12.7 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in South Africa, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- South Africa86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- South Africa
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| property24 | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the South Africa web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in South Africa
Company information
- Website
- property24.com
- Sector
- Real Estate
- Owner
- Property24 (Naspers)
- Owner type
- Subsidiary of a public company
- Founded
- 1999
- Headquarters
- Cape Town, South Africa
- Ownership
- Property24 (Naspers) controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of a public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Property24 operates a real estate marketplace focused on South Africa. Leading residential property portal in South Africa. Revenue comes mainly from agency listing subscriptions, supported by the other lines listed below.
- Agency listing subscriptions
- Featured listings
- Developer advertising
International presence
- Primary market
- South Africa
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (South Africa)
- #6 in this index
- Sector rank
- Leading real estate site in South Africa
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| privateproperty.co.za | ≈ 7.2 million / month | #7 class competitor | — |
| remax.co.za | ≈ 5.4 million / month | #8 class competitor | — |
What is Property24?
Property24 (property24.com) is a real estate marketplace serving users in South Africa. Leading residential property portal in South Africa. It ranks #6 among the most visited websites in the country in this index, within the real estate category.
Who owns Property24?
The site is operated by Property24 (Naspers). The company was established in 1999 and is headquartered in Cape Town, South Africa.
Traffic and audience
Traffic estimates place Property24 at roughly 12 million visits per month, about 0.4 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How Property24 makes money
Revenue comes primarily from agency listing subscriptions, alongside featured listings, developer advertising.
Competitors in South Africa
Its closest rivals include privateproperty.co.za, remax.co.za.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1999
Property24 is founded in Cape Town, South Africa.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #6 among the most visited websites in South Africa.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns Property24?
Property24 is operated by Property24 (Naspers). Subsidiary of a public company structure, based on public filings and press reporting.
Where is Property24 headquartered?
Property24 is headquartered in Cape Town, South Africa.
When was Property24 founded?
Property24 was founded in 1999.
What is Property24's revenue?
Property24 does not publish standalone revenue; income comes from agency listing subscriptions, featured listings, developer advertising.
Who are Property24's competitors?
Main competitors in South Africa include privateproperty.co.za, remax.co.za.
How does Property24 make money?
Mainly agency listing subscriptions, featured listings, developer advertising.
Is Property24 publicly traded?
Property24's ownership: Subsidiary of a public company.
How many visitors does Property24 get?
Third-party estimates place Property24 at roughly 12 million visits per month, mostly from South Africa, with 68% mobile traffic.
Is Property24 safe?
Property24 is an established real estate site founded in 1999 and ranked #6 in South Africa; use the official domain property24.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsproperty24.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSouth Africa and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos