Takealot
South Africa's largest online retailer and marketplace.
Takealot at a glance
Takealot is an e-commerce website and one of the most visited sites in South Africa, currently ranked #2 in the country. It was founded in 2011 and is headquartered in Cape Town, South Africa. Today Takealot is owned by Takealot Group (Naspers/Prosus). Our estimates put its audience at ≈ 35 million visits per month. The business earns money mainly through retail sales, marketplace commissions, advertising. Its closest rivals include amazon.co.za, makro.co.za, shein.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 32.9 million / month | +2% |
| Q2 | ≈ 33.9 million / month | +3% |
| Q3 | ≈ 35 million / month | +3% |
| Q4 | ≈ 37.1 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in South Africa, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- South Africa86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 10.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- South Africa
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| takealot | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the South Africa web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in South Africa
Company information
- Website
- takealot.com
- Sector
- E-commerce
- Owner
- Takealot Group (Naspers/Prosus)
- Owner type
- Subsidiary of a public company
- Founded
- 2011
- Headquarters
- Cape Town, South Africa
- Employees
- 5,000+
- Ownership
- Takealot Group (Naspers/Prosus) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Group revenue above ZAR 20 billion annually
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Group revenue above ZAR 20 billion annually
- Ownership
- Subsidiary of a public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Takealot operates an online retail and marketplace platform focused on South Africa. South Africa's largest online retailer and marketplace. Revenue comes mainly from retail sales, supported by the other lines listed below.
- Retail sales
- Marketplace commissions
- Advertising
- Mr D delivery fees
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- South Africa
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (South Africa)
- #2 in this index
- Sector rank
- Leading e-commerce site in South Africa
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| amazon.co.za | ≈ 21 million / month | #3 class competitor | — |
| makro.co.za | ≈ 15.7 million / month | #4 class competitor | — |
| shein.com | ≈ 10.5 million / month | #5 class competitor | — |
What is Takealot?
Takealot (takealot.com) is an online retail and marketplace platform serving users in South Africa. South Africa's largest online retailer and marketplace. It ranks #2 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Takealot?
The site is operated by Takealot Group (Naspers/Prosus). The company was established in 2011 and is headquartered in Cape Town, South Africa. It employs around 5,000+.
Traffic and audience
Traffic estimates place Takealot at roughly 35 million visits per month, about 1.2 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Takealot makes money
Revenue comes primarily from retail sales, alongside marketplace commissions, advertising, mr d delivery fees.
Competitors in South Africa
Its closest rivals include amazon.co.za, makro.co.za, shein.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2011
Takealot is founded in Cape Town, South Africa.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #2 among the most visited websites in South Africa.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Takealot?
Takealot is operated by Takealot Group (Naspers/Prosus). Subsidiary of a public company structure, based on public filings and press reporting.
Where is Takealot headquartered?
Takealot is headquartered in Cape Town, South Africa.
When was Takealot founded?
Takealot was founded in 2011.
How many employees does Takealot have?
Takealot employs approximately 5,000+ people.
What is Takealot's revenue?
Takealot's revenue: Group revenue above ZAR 20 billion annually.
Who are Takealot's competitors?
Main competitors in South Africa include amazon.co.za, makro.co.za, shein.com.
How does Takealot make money?
Mainly retail sales, marketplace commissions, advertising, mr d delivery fees.
Is Takealot publicly traded?
Takealot's ownership: Subsidiary of a public company.
How many visitors does Takealot get?
Third-party estimates place Takealot at roughly 35 million visits per month, mostly from South Africa, with 76% mobile traffic.
Is Takealot safe?
Takealot is an established e-commerce site founded in 2011 and ranked #2 in South Africa; use the official domain takealot.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementstakealot.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSouth Africa and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos