Noon UAE
Home market of the Gulf's largest homegrown marketplace.
Noon UAE at a glance
Noon UAE is an e-commerce website and one of the most visited sites in United Arab Emirates, currently ranked #1 in the country. It was founded in 2017 and is headquartered in Dubai, UAE. Today Noon UAE is owned by Noon AD Holdings. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through marketplace commissions, first-party retail, advertising. Its closest rivals include amazon.ae, namshi.com, sharafdg.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in United Arab Emirates, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United Arab Emirates86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United Arab Emirates
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| noon uae | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United Arab Emirates web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in United Arab Emirates
Company information
- Website
- noon.com
- Sector
- E-commerce
- Owner
- Noon AD Holdings
- Owner type
- Private company backed by PIF and Mohamed Alabbar
- Founded
- 2017
- Headquarters
- Dubai, UAE
- Ownership
- Noon AD Holdings controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Arabic, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company backed by PIF and Mohamed Alabbar
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Noon UAE operates an online retail and marketplace platform focused on United Arab Emirates. Home market of the Gulf's largest homegrown marketplace. Revenue comes mainly from marketplace commissions, supported by the other lines listed below.
- Marketplace commissions
- First-party retail
- Advertising
- Quick commerce
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United Arab Emirates
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (United Arab Emirates)
- #1 in this index
- Sector rank
- Leading e-commerce site in United Arab Emirates
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| amazon.ae | ≈ 18 million / month | #2 class competitor | — |
| namshi.com | ≈ 13.5 million / month | #3 class competitor | — |
| sharafdg.com | ≈ 9 million / month | #4 class competitor | — |
What is Noon UAE?
Noon UAE (noon.com) is an online retail and marketplace platform serving users in United Arab Emirates. Home market of the Gulf's largest homegrown marketplace. It ranks #1 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Noon UAE?
The site is operated by Noon AD Holdings. The company was established in 2017 and is headquartered in Dubai, UAE.
Traffic and audience
Traffic estimates place Noon UAE at roughly 30 million visits per month, about 1 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Noon UAE makes money
Revenue comes primarily from marketplace commissions, alongside first-party retail, advertising, quick commerce.
Competitors in United Arab Emirates
Its closest rivals include amazon.ae, namshi.com, sharafdg.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2017
Noon UAE is founded in Dubai, UAE.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #1 among the most visited websites in United Arab Emirates.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Noon UAE?
Noon UAE is operated by Noon AD Holdings. Private company backed by PIF and Mohamed Alabbar structure, based on public filings and press reporting.
Where is Noon UAE headquartered?
Noon UAE is headquartered in Dubai, UAE.
When was Noon UAE founded?
Noon UAE was founded in 2017.
What is Noon UAE's revenue?
Noon UAE does not publish standalone revenue; income comes from marketplace commissions, first-party retail, advertising, quick commerce.
Who are Noon UAE's competitors?
Main competitors in United Arab Emirates include amazon.ae, namshi.com, sharafdg.com.
How does Noon UAE make money?
Mainly marketplace commissions, first-party retail, advertising, quick commerce.
Is Noon UAE publicly traded?
No — Noon UAE is not listed as an independent public company; it is operated by Noon AD Holdings.
How many visitors does Noon UAE get?
Third-party estimates place Noon UAE at roughly 30 million visits per month, mostly from United Arab Emirates, with 76% mobile traffic.
Is Noon UAE safe?
Noon UAE is an established e-commerce site founded in 2017 and ranked #1 in United Arab Emirates; use the official domain noon.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnoon.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited Arab Emirates and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos