Emirates NBD
Dubai's largest bank and a leading Gulf financial group.
Emirates NBD at a glance
Emirates NBD is a finance & banking website and one of the most visited sites in United Arab Emirates, currently ranked #8 in the country. It was founded in 2007 (merger) and is headquartered in Dubai, UAE. Today Emirates NBD is owned by Emirates NBD Bank PJSC. Our estimates put its audience at ≈ 11 million visits per month. The business earns money mainly through net interest income, fees and commissions, wealth management. Its closest rivals include fab.ae, adcb.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 10.3 million / month | +2% |
| Q2 | ≈ 10.7 million / month | +3% |
| Q3 | ≈ 11 million / month | +3% |
| Q4 | ≈ 11.7 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in United Arab Emirates, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United Arab Emirates86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3.3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United Arab Emirates
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| emirates nbd | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United Arab Emirates web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in United Arab Emirates
Company information
- Website
- emiratesnbd.com
- Sector
- Finance & Banking
- Owner
- Emirates NBD Bank PJSC
- Owner type
- Public company (DFM: EMIRATESNBD)
- Founded
- 2007 (merger)
- Headquarters
- Dubai, UAE
- Employees
- 25,000+
- Ownership
- Emirates NBD Bank PJSC controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Arabic, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company (DFM: EMIRATESNBD)
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Emirates NBD operates a bank and digital financial platform focused on United Arab Emirates. Dubai's largest bank and a leading Gulf financial group. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Fees and commissions
- Wealth management
- Liv digital bank
International presence
- Primary market
- United Arab Emirates
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United Arab Emirates)
- #8 in this index
- Sector rank
- Leading finance & banking site in United Arab Emirates
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| fab.ae | ≈ 6.6 million / month | #9 class competitor | — |
| adcb.com | ≈ 4.9 million / month | #10 class competitor | — |
What is Emirates NBD?
Emirates NBD (emiratesnbd.com) is a bank and digital financial platform serving users in United Arab Emirates. Dubai's largest bank and a leading Gulf financial group. It ranks #8 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Emirates NBD?
The site is operated by Emirates NBD Bank PJSC. The company was established in 2007 (merger) and is headquartered in Dubai, UAE. It employs around 25,000+.
Traffic and audience
Traffic estimates place Emirates NBD at roughly 11 million visits per month, about 0.4 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Emirates NBD makes money
Revenue comes primarily from net interest income, alongside fees and commissions, wealth management, liv digital bank.
Competitors in United Arab Emirates
Its closest rivals include fab.ae, adcb.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2007 (merger)
Emirates NBD is founded in Dubai, UAE.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #8 among the most visited websites in United Arab Emirates.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Emirates NBD?
Emirates NBD is operated by Emirates NBD Bank PJSC. Public company (DFM: EMIRATESNBD) structure, based on public filings and press reporting.
Where is Emirates NBD headquartered?
Emirates NBD is headquartered in Dubai, UAE.
When was Emirates NBD founded?
Emirates NBD was founded in 2007 (merger).
How many employees does Emirates NBD have?
Emirates NBD employs approximately 25,000+ people.
What is Emirates NBD's revenue?
Emirates NBD does not publish standalone revenue; income comes from net interest income, fees and commissions, wealth management, liv digital bank.
Who are Emirates NBD's competitors?
Main competitors in United Arab Emirates include fab.ae, adcb.com.
How does Emirates NBD make money?
Mainly net interest income, fees and commissions, wealth management, liv digital bank.
Is Emirates NBD publicly traded?
Emirates NBD's ownership: Public company (DFM: EMIRATESNBD).
How many visitors does Emirates NBD get?
Third-party estimates place Emirates NBD at roughly 11 million visits per month, mostly from United Arab Emirates, with 82% mobile traffic.
Is Emirates NBD safe?
Emirates NBD is an established finance & banking site founded in 2007 (merger) and ranked #8 in United Arab Emirates; use the official domain emiratesnbd.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsemiratesnbd.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited Arab Emirates and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos