Dubizzle
The UAE's dominant classifieds and property marketplace.
Dubizzle at a glance
Dubizzle is a classifieds website and one of the most visited sites in United Arab Emirates, currently ranked #3 in the country. It was founded in 2005 by J.C. Butler, Sim Whatley and is headquartered in Dubai, UAE. Today Dubizzle is owned by Dubizzle Group. Our estimates put its audience at ≈ 22 million visits per month. The business earns money mainly through agent and dealer subscriptions, featured listings, advertising. Its closest rivals include bayut.com, propertyfinder.ae.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 20.7 million / month | +2% |
| Q2 | ≈ 21.3 million / month | +3% |
| Q3 | ≈ 22 million / month | +3% |
| Q4 | ≈ 23.3 million / month | +6% |
Traffic sources
- Direct51%
- Organic search33%
- Paid search8%
- Social5%
- Referral3%
Audience & demographics
- Men58%
- Women42%
- Age 25-3429%
- Age 35-4425%
- Age 45-5420%
The audience is concentrated in United Arab Emirates, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United Arab Emirates86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 6.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United Arab Emirates
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| dubizzle | 1 | Very high | Dominant |
| for sale | Top 10 | High | — |
| second hand | Top 10 | High | — |
| rentals | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United Arab Emirates web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 73% mobile
- Position in country
- Among the leading classifieds apps in United Arab Emirates
Company information
- Website
- dubizzle.com
- Sector
- Classifieds
- Owner
- Dubizzle Group
- Owner type
- Private company
- Founders
- J.C. Butler, Sim Whatley
- Founded
- 2005
- Headquarters
- Dubai, UAE
- Ownership
- Dubizzle Group controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Arabic, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Dubizzle operates a classifieds and listings marketplace focused on United Arab Emirates. The UAE's dominant classifieds and property marketplace. Revenue comes mainly from agent and dealer subscriptions, supported by the other lines listed below.
- Agent and dealer subscriptions
- Featured listings
- Advertising
Products & services
International presence
- Primary market
- United Arab Emirates
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (United Arab Emirates)
- #3 in this index
- Sector rank
- Leading classifieds site in United Arab Emirates
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| bayut.com | ≈ 13.2 million / month | #4 class competitor | — |
| propertyfinder.ae | ≈ 9.9 million / month | #5 class competitor | — |
What is Dubizzle?
Dubizzle (dubizzle.com) is a classifieds and listings marketplace serving users in United Arab Emirates. The UAE's dominant classifieds and property marketplace. It ranks #3 among the most visited websites in the country in this index, within the classifieds category.
Who owns Dubizzle?
The site is operated by Dubizzle Group, founded by J.C. Butler, Sim Whatley. The company was established in 2005 and is headquartered in Dubai, UAE.
Traffic and audience
Traffic estimates place Dubizzle at roughly 22 million visits per month, about 0.7 million per day. Around 73% mobile of sessions come from mobile devices, and visitors view about 9.2 pages per visit with an average session of 8 min.
How Dubizzle makes money
Revenue comes primarily from agent and dealer subscriptions, alongside featured listings, advertising.
Competitors in United Arab Emirates
Its closest rivals include bayut.com, propertyfinder.ae.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2005
Dubizzle is founded in Dubai, UAE.
- Growth phase
Expands its classifieds offering and moves to a mobile-first product.
- Today
Ranks #3 among the most visited websites in United Arab Emirates.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local inventory of listings in its categories
- Powerful search filters and saved searches
- Direct buyer-seller contact without intermediaries
- Trusted brand for high-value transactions
Cons
- Listing fees increased for professional sellers
- Duplicate and outdated listings appear in results
- Scam attempts in high-demand categories
- Limited buyer protection compared with marketplaces
Key statistics
Frequently asked questions
Who owns Dubizzle?
Dubizzle is operated by Dubizzle Group. Private company structure, based on public filings and press reporting.
Where is Dubizzle headquartered?
Dubizzle is headquartered in Dubai, UAE.
When was Dubizzle founded?
Dubizzle was founded in 2005 by J.C. Butler, Sim Whatley.
What is Dubizzle's revenue?
Dubizzle does not publish standalone revenue; income comes from agent and dealer subscriptions, featured listings, advertising.
Who are Dubizzle's competitors?
Main competitors in United Arab Emirates include bayut.com, propertyfinder.ae.
How does Dubizzle make money?
Mainly agent and dealer subscriptions, featured listings, advertising.
Is Dubizzle publicly traded?
No — Dubizzle is not listed as an independent public company; it is operated by Dubizzle Group.
How many visitors does Dubizzle get?
Third-party estimates place Dubizzle at roughly 22 million visits per month, mostly from United Arab Emirates, with 73% mobile traffic.
Is Dubizzle safe?
Dubizzle is an established classifieds site founded in 2005 and ranked #3 in United Arab Emirates; use the official domain dubizzle.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdubizzle.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited Arab Emirates and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos