OLX Egypt
Main marketplace for used cars, property and goods in Egypt.
OLX Egypt at a glance
OLX Egypt is a classifieds website and one of the most visited sites in Egypt, currently ranked #7 in the country. It was founded in 2006 and is headquartered in Cairo, Egypt. Today OLX Egypt is owned by OLX Group (Prosus). Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through paid listings, featured placements, dealer subscriptions. Its closest rivals include dubizzle.com.eg, hatla2ee.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct51%
- Organic search33%
- Paid search8%
- Social5%
- Referral3%
Audience & demographics
- Men58%
- Women42%
- Age 25-3429%
- Age 35-4425%
- Age 45-5420%
The audience is concentrated in Egypt, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Egypt86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Egypt
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| olx egypt | 1 | Very high | Dominant |
| for sale | Top 10 | High | — |
| second hand | Top 10 | High | — |
| rentals | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Egypt web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 73% mobile
- Position in country
- Among the leading classifieds apps in Egypt
Company information
- Website
- olx.com.eg
- Sector
- Classifieds
- Owner
- OLX Group (Prosus)
- Owner type
- Subsidiary of a public company
- Founded
- 2006
- Headquarters
- Cairo, Egypt
- Ownership
- OLX Group (Prosus) controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Arabic, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of a public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
OLX Egypt operates a classifieds and listings marketplace focused on Egypt. Main marketplace for used cars, property and goods in Egypt. Revenue comes mainly from paid listings, supported by the other lines listed below.
- Paid listings
- Featured placements
- Dealer subscriptions
International presence
- Primary market
- Egypt
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Egypt)
- #7 in this index
- Sector rank
- Leading classifieds site in Egypt
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| dubizzle.com.eg | ≈ 9 million / month | #8 class competitor | — |
| hatla2ee.com | ≈ 6.7 million / month | #9 class competitor | — |
What is OLX Egypt?
OLX Egypt (olx.com.eg) is a classifieds and listings marketplace serving users in Egypt. Main marketplace for used cars, property and goods in Egypt. It ranks #7 among the most visited websites in the country in this index, within the classifieds category.
Who owns OLX Egypt?
The site is operated by OLX Group (Prosus). The company was established in 2006 and is headquartered in Cairo, Egypt.
Traffic and audience
Traffic estimates place OLX Egypt at roughly 15 million visits per month, about 0.5 million per day. Around 73% mobile of sessions come from mobile devices, and visitors view about 9.2 pages per visit with an average session of 8 min.
How OLX Egypt makes money
Revenue comes primarily from paid listings, alongside featured placements, dealer subscriptions.
Competitors in Egypt
Its closest rivals include dubizzle.com.eg, hatla2ee.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2006
OLX Egypt is founded in Cairo, Egypt.
- Growth phase
Expands its classifieds offering and moves to a mobile-first product.
- Today
Ranks #7 among the most visited websites in Egypt.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local inventory of listings in its categories
- Powerful search filters and saved searches
- Direct buyer-seller contact without intermediaries
- Trusted brand for high-value transactions
Cons
- Listing fees increased for professional sellers
- Duplicate and outdated listings appear in results
- Scam attempts in high-demand categories
- Limited buyer protection compared with marketplaces
Key statistics
Frequently asked questions
Who owns OLX Egypt?
OLX Egypt is operated by OLX Group (Prosus). Subsidiary of a public company structure, based on public filings and press reporting.
Where is OLX Egypt headquartered?
OLX Egypt is headquartered in Cairo, Egypt.
When was OLX Egypt founded?
OLX Egypt was founded in 2006.
What is OLX Egypt's revenue?
OLX Egypt does not publish standalone revenue; income comes from paid listings, featured placements, dealer subscriptions.
Who are OLX Egypt's competitors?
Main competitors in Egypt include dubizzle.com.eg, hatla2ee.com.
How does OLX Egypt make money?
Mainly paid listings, featured placements, dealer subscriptions.
Is OLX Egypt publicly traded?
OLX Egypt's ownership: Subsidiary of a public company.
How many visitors does OLX Egypt get?
Third-party estimates place OLX Egypt at roughly 15 million visits per month, mostly from Egypt, with 73% mobile traffic.
Is OLX Egypt safe?
OLX Egypt is an established classifieds site founded in 2006 and ranked #7 in Egypt; use the official domain olx.com.eg and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsolx.com.eg
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageEgypt and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos