Haraj
Saudi Arabia's biggest homegrown classifieds marketplace.
Haraj at a glance
Haraj is a classifieds website and one of the most visited sites in Saudi Arabia, currently ranked #5 in the country. It was founded in 2005 and is headquartered in Riyadh, Saudi Arabia. Today Haraj is owned by Haraj. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through promoted listings, advertising, premium seller features. Its closest rivals include opensooq.com, syarah.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct51%
- Organic search33%
- Paid search8%
- Social5%
- Referral3%
Audience & demographics
- Men58%
- Women42%
- Age 25-3429%
- Age 35-4425%
- Age 45-5420%
The audience is concentrated in Saudi Arabia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Saudi Arabia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Saudi Arabia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| haraj | 1 | Very high | Dominant |
| for sale | Top 10 | High | — |
| second hand | Top 10 | High | — |
| rentals | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Saudi Arabia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 73% mobile
- Position in country
- Among the leading classifieds apps in Saudi Arabia
Company information
- Website
- haraj.com.sa
- Sector
- Classifieds
- Owner
- Haraj
- Owner type
- Private company
- Founded
- 2005
- Headquarters
- Riyadh, Saudi Arabia
- Ownership
- Haraj controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Arabic
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Haraj operates a classifieds and listings marketplace focused on Saudi Arabia. Saudi Arabia's biggest homegrown classifieds marketplace. Revenue comes mainly from promoted listings, supported by the other lines listed below.
- Promoted listings
- Advertising
- Premium seller features
International presence
- Primary market
- Saudi Arabia
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Saudi Arabia)
- #5 in this index
- Sector rank
- Leading classifieds site in Saudi Arabia
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| opensooq.com | ≈ 15 million / month | #6 class competitor | — |
| syarah.com | ≈ 11.2 million / month | #7 class competitor | — |
What is Haraj?
Haraj (haraj.com.sa) is a classifieds and listings marketplace serving users in Saudi Arabia. Saudi Arabia's biggest homegrown classifieds marketplace. It ranks #5 among the most visited websites in the country in this index, within the classifieds category.
Who owns Haraj?
The site is operated by Haraj. The company was established in 2005 and is headquartered in Riyadh, Saudi Arabia.
Traffic and audience
Traffic estimates place Haraj at roughly 25 million visits per month, about 0.8 million per day. Around 73% mobile of sessions come from mobile devices, and visitors view about 9.2 pages per visit with an average session of 8 min.
How Haraj makes money
Revenue comes primarily from promoted listings, alongside advertising, premium seller features.
Competitors in Saudi Arabia
Its closest rivals include opensooq.com, syarah.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2005
Haraj is founded in Riyadh, Saudi Arabia.
- Growth phase
Expands its classifieds offering and moves to a mobile-first product.
- Today
Ranks #5 among the most visited websites in Saudi Arabia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local inventory of listings in its categories
- Powerful search filters and saved searches
- Direct buyer-seller contact without intermediaries
- Trusted brand for high-value transactions
Cons
- Listing fees increased for professional sellers
- Duplicate and outdated listings appear in results
- Scam attempts in high-demand categories
- Limited buyer protection compared with marketplaces
Key statistics
Frequently asked questions
Who owns Haraj?
Haraj is operated by Haraj. Private company structure, based on public filings and press reporting.
Where is Haraj headquartered?
Haraj is headquartered in Riyadh, Saudi Arabia.
When was Haraj founded?
Haraj was founded in 2005.
What is Haraj's revenue?
Haraj does not publish standalone revenue; income comes from promoted listings, advertising, premium seller features.
Who are Haraj's competitors?
Main competitors in Saudi Arabia include opensooq.com, syarah.com.
How does Haraj make money?
Mainly promoted listings, advertising, premium seller features.
Is Haraj publicly traded?
No — Haraj is not listed as an independent public company; it is operated by Haraj.
How many visitors does Haraj get?
Third-party estimates place Haraj at roughly 25 million visits per month, mostly from Saudi Arabia, with 73% mobile traffic.
Is Haraj safe?
Haraj is an established classifieds site founded in 2005 and ranked #5 in Saudi Arabia; use the official domain haraj.com.sa and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsharaj.com.sa
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSaudi Arabia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos