Jiji Nigeria
Leading classifieds platform for cars, property and used goods.
Jiji Nigeria at a glance
Jiji Nigeria is a classifieds website and one of the most visited sites in Nigeria, currently ranked #6 in the country. It was founded in 2014 and is headquartered in Lagos, Nigeria. Today Jiji Nigeria is owned by Jiji Group. Our estimates put its audience at ≈ 12 million visits per month. The business earns money mainly through paid listings and boosts, advertising, premium seller accounts. Its closest rivals include olx.com, jumia.com.ng.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 11.3 million / month | +2% |
| Q2 | ≈ 11.6 million / month | +3% |
| Q3 | ≈ 12 million / month | +3% |
| Q4 | ≈ 12.7 million / month | +6% |
Traffic sources
- Direct51%
- Organic search33%
- Paid search8%
- Social5%
- Referral3%
Audience & demographics
- Men58%
- Women42%
- Age 25-3429%
- Age 35-4425%
- Age 45-5420%
The audience is concentrated in Nigeria, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Nigeria86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Nigeria
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| jiji nigeria | 1 | Very high | Dominant |
| for sale | Top 10 | High | — |
| second hand | Top 10 | High | — |
| rentals | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Nigeria web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 73% mobile
- Position in country
- Among the leading classifieds apps in Nigeria
Company information
- Website
- jiji.ng
- Sector
- Classifieds
- Owner
- Jiji Group
- Owner type
- Private company
- Founded
- 2014
- Headquarters
- Lagos, Nigeria
- Ownership
- Jiji Group controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Jiji Nigeria operates a classifieds and listings marketplace focused on Nigeria. Leading classifieds platform for cars, property and used goods. Revenue comes mainly from paid listings and boosts, supported by the other lines listed below.
- Paid listings and boosts
- Advertising
- Premium seller accounts
International presence
- Primary market
- Nigeria
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Nigeria)
- #6 in this index
- Sector rank
- Leading classifieds site in Nigeria
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| olx.com | ≈ 7.2 million / month | #7 class competitor | — |
| jumia.com.ng | ≈ 5.4 million / month | #8 class competitor | — |
What is Jiji Nigeria?
Jiji Nigeria (jiji.ng) is a classifieds and listings marketplace serving users in Nigeria. Leading classifieds platform for cars, property and used goods. It ranks #6 among the most visited websites in the country in this index, within the classifieds category.
Who owns Jiji Nigeria?
The site is operated by Jiji Group. The company was established in 2014 and is headquartered in Lagos, Nigeria.
Traffic and audience
Traffic estimates place Jiji Nigeria at roughly 12 million visits per month, about 0.4 million per day. Around 73% mobile of sessions come from mobile devices, and visitors view about 9.2 pages per visit with an average session of 8 min.
How Jiji Nigeria makes money
Revenue comes primarily from paid listings and boosts, alongside advertising, premium seller accounts.
Competitors in Nigeria
Its closest rivals include olx.com, jumia.com.ng.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2014
Jiji Nigeria is founded in Lagos, Nigeria.
- Growth phase
Expands its classifieds offering and moves to a mobile-first product.
- Today
Ranks #6 among the most visited websites in Nigeria.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local inventory of listings in its categories
- Powerful search filters and saved searches
- Direct buyer-seller contact without intermediaries
- Trusted brand for high-value transactions
Cons
- Listing fees increased for professional sellers
- Duplicate and outdated listings appear in results
- Scam attempts in high-demand categories
- Limited buyer protection compared with marketplaces
Key statistics
Frequently asked questions
Who owns Jiji Nigeria?
Jiji Nigeria is operated by Jiji Group. Private company structure, based on public filings and press reporting.
Where is Jiji Nigeria headquartered?
Jiji Nigeria is headquartered in Lagos, Nigeria.
When was Jiji Nigeria founded?
Jiji Nigeria was founded in 2014.
What is Jiji Nigeria's revenue?
Jiji Nigeria does not publish standalone revenue; income comes from paid listings and boosts, advertising, premium seller accounts.
Who are Jiji Nigeria's competitors?
Main competitors in Nigeria include olx.com, jumia.com.ng.
How does Jiji Nigeria make money?
Mainly paid listings and boosts, advertising, premium seller accounts.
Is Jiji Nigeria publicly traded?
No — Jiji Nigeria is not listed as an independent public company; it is operated by Jiji Group.
How many visitors does Jiji Nigeria get?
Third-party estimates place Jiji Nigeria at roughly 12 million visits per month, mostly from Nigeria, with 73% mobile traffic.
Is Jiji Nigeria safe?
Jiji Nigeria is an established classifieds site founded in 2014 and ranked #6 in Nigeria; use the official domain jiji.ng and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsjiji.ng
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNigeria and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos