NNPC
National oil company portal and public information hub.
NNPC at a glance
NNPC is a government website and one of the most visited sites in Nigeria, currently ranked #10 in the country. It was founded in 1977 and is headquartered in Abuja, Nigeria. Today NNPC is owned by Nigerian National Petroleum Company Limited. Our estimates put its audience at ≈ 3 million visits per month. The business earns money mainly through not advertising funded — public and corporate information portal. Its closest rivals include nigeria.gov.ng.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 2.8 million / month | +2% |
| Q2 | ≈ 2.9 million / month | +3% |
| Q3 | ≈ 3 million / month | +3% |
| Q4 | ≈ 3.2 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Nigeria, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Nigeria94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 0.9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Nigeria
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| nnpc | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Nigeria web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in Nigeria
Company information
- Website
- nnpcgroup.com
- Sector
- Government
- Owner
- Nigerian National Petroleum Company Limited
- Owner type
- State-owned enterprise
- Founded
- 1977
- Headquarters
- Abuja, Nigeria
- Ownership
- Nigerian National Petroleum Company Limited controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- State-owned enterprise
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
NNPC operates an official government service portal focused on Nigeria. National oil company portal and public information hub. Revenue comes mainly from not advertising funded — public and corporate information portal, supported by the other lines listed below.
- Not advertising funded — public and corporate information portal
International presence
- Primary market
- Nigeria
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Nigeria)
- #10 in this index
- Sector rank
- Leading government site in Nigeria
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| nigeria.gov.ng | ≈ 1.8 million / month | #11 class competitor | — |
What is NNPC?
NNPC (nnpcgroup.com) is an official government service portal serving users in Nigeria. National oil company portal and public information hub. It ranks #10 among the most visited websites in the country in this index, within the government category.
Who owns NNPC?
The site is operated by Nigerian National Petroleum Company Limited. The company was established in 1977 and is headquartered in Abuja, Nigeria.
Traffic and audience
Traffic estimates place NNPC at roughly 3 million visits per month, about 0.1 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How NNPC makes money
Revenue comes primarily from not advertising funded — public and corporate information portal, alongside .
Competitors in Nigeria
Its closest rivals include nigeria.gov.ng.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1977
NNPC is founded in Abuja, Nigeria.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in Nigeria.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns NNPC?
NNPC is operated by Nigerian National Petroleum Company Limited. State-owned enterprise structure, based on public filings and press reporting.
Where is NNPC headquartered?
NNPC is headquartered in Abuja, Nigeria.
When was NNPC founded?
NNPC was founded in 1977.
What is NNPC's revenue?
NNPC does not publish standalone revenue; income comes from not advertising funded — public and corporate information portal.
Who are NNPC's competitors?
Main competitors in Nigeria include nigeria.gov.ng.
How does NNPC make money?
Mainly not advertising funded — public and corporate information portal.
Is NNPC publicly traded?
NNPC's ownership: State-owned enterprise.
How many visitors does NNPC get?
Third-party estimates place NNPC at roughly 3 million visits per month, mostly from Nigeria, with 69% mobile traffic.
Is NNPC safe?
NNPC is an established government site founded in 1977 and ranked #10 in Nigeria; use the official domain nnpcgroup.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnnpcgroup.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNigeria and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos