Konga
Nigerian online retailer and marketplace with retail store network.
Konga at a glance
Konga is an e-commerce website and one of the most visited sites in Nigeria, currently ranked #9 in the country. It was founded in 2012 by Sim Shagaya and is headquartered in Lagos, Nigeria. Today Konga is owned by Zinox Group. Our estimates put its audience at ≈ 5 million visits per month. The business earns money mainly through retail product sales, marketplace commissions, kongapay payments. Its closest rivals include jumia.com.ng, slot.ng.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 4.7 million / month | +2% |
| Q2 | ≈ 4.8 million / month | +3% |
| Q3 | ≈ 5 million / month | +3% |
| Q4 | ≈ 5.3 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Nigeria, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Nigeria86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Nigeria
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| konga | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Nigeria web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Nigeria
Company information
- Website
- konga.com
- Sector
- E-commerce
- Owner
- Zinox Group
- Owner type
- Private company
- Founders
- Sim Shagaya
- Founded
- 2012
- Headquarters
- Lagos, Nigeria
- Ownership
- Zinox Group controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Konga operates an online retail and marketplace platform focused on Nigeria. Nigerian online retailer and marketplace with retail store network. Revenue comes mainly from retail product sales, supported by the other lines listed below.
- Retail product sales
- Marketplace commissions
- KongaPay payments
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Nigeria
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Nigeria)
- #9 in this index
- Sector rank
- Leading e-commerce site in Nigeria
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| jumia.com.ng | ≈ 3 million / month | #10 class competitor | — |
| slot.ng | ≈ 2.3 million / month | #11 class competitor | — |
What is Konga?
Konga (konga.com) is an online retail and marketplace platform serving users in Nigeria. Nigerian online retailer and marketplace with retail store network. It ranks #9 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Konga?
The site is operated by Zinox Group, founded by Sim Shagaya. The company was established in 2012 and is headquartered in Lagos, Nigeria.
Traffic and audience
Traffic estimates place Konga at roughly 5 million visits per month, about 0.2 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Konga makes money
Revenue comes primarily from retail product sales, alongside marketplace commissions, kongapay payments.
Competitors in Nigeria
Its closest rivals include jumia.com.ng, slot.ng.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2012
Konga is founded in Lagos, Nigeria.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #9 among the most visited websites in Nigeria.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Konga?
Konga is operated by Zinox Group. Private company structure, based on public filings and press reporting.
Where is Konga headquartered?
Konga is headquartered in Lagos, Nigeria.
When was Konga founded?
Konga was founded in 2012 by Sim Shagaya.
What is Konga's revenue?
Konga does not publish standalone revenue; income comes from retail product sales, marketplace commissions, kongapay payments.
Who are Konga's competitors?
Main competitors in Nigeria include jumia.com.ng, slot.ng.
How does Konga make money?
Mainly retail product sales, marketplace commissions, kongapay payments.
Is Konga publicly traded?
No — Konga is not listed as an independent public company; it is operated by Zinox Group.
How many visitors does Konga get?
Third-party estimates place Konga at roughly 5 million visits per month, mostly from Nigeria, with 76% mobile traffic.
Is Konga safe?
Konga is an established e-commerce site founded in 2012 and ranked #9 in Nigeria; use the official domain konga.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementskonga.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNigeria and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos