Daraz
Pakistan's largest online marketplace.
Daraz at a glance
Daraz is an e-commerce website and one of the most visited sites in Pakistan, currently ranked #1 in the country. It was founded in 2012 and is headquartered in Karachi, Pakistan. Today Daraz is owned by Daraz Group (Alibaba). Our estimates put its audience at ≈ 45 million visits per month. The business earns money mainly through marketplace commissions from sellers, seller advertising and sponsored placements, delivery and fulfilment fees. Its closest rivals include olx.com.pk, telemart.pk.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 42.3 million / month | +2% |
| Q2 | ≈ 43.6 million / month | +3% |
| Q3 | ≈ 45 million / month | +3% |
| Q4 | ≈ 47.7 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Pakistan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Pakistan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 13.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Pakistan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| daraz | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Pakistan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Pakistan
Company information
- Website
- daraz.pk
- Sector
- E-commerce
- Owner
- Daraz Group (Alibaba)
- Owner type
- Subsidiary of a public company
- Founded
- 2012
- Headquarters
- Karachi, Pakistan
- Ownership
- Daraz Group (Alibaba) controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English, Urdu
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of a public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Daraz operates an online retail and marketplace platform focused on Pakistan. Pakistan's largest online marketplace. Revenue comes mainly from marketplace commissions from sellers, supported by the other lines listed below.
- Marketplace commissions from sellers
- Seller advertising and sponsored placements
- Delivery and fulfilment fees
- Private-label and first-party retail margin
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Pakistan
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Pakistan)
- #1 in this index
- Sector rank
- Leading e-commerce site in Pakistan
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| olx.com.pk | ≈ 27 million / month | #2 class competitor | — |
| telemart.pk | ≈ 20.2 million / month | #3 class competitor | — |
What is Daraz?
Daraz (daraz.pk) is an online retail and marketplace platform serving users in Pakistan. Pakistan's largest online marketplace. It ranks #1 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Daraz?
The site is operated by Daraz Group (Alibaba). The company was established in 2012 and is headquartered in Karachi, Pakistan.
Traffic and audience
Traffic estimates place Daraz at roughly 45 million visits per month, about 1.5 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Daraz makes money
Revenue comes primarily from marketplace commissions from sellers, alongside seller advertising and sponsored placements, delivery and fulfilment fees, private-label and first-party retail margin.
Competitors in Pakistan
Its closest rivals include olx.com.pk, telemart.pk.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2012
Daraz is founded in Karachi, Pakistan.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #1 among the most visited websites in Pakistan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Daraz?
Daraz is operated by Daraz Group (Alibaba). Subsidiary of a public company structure, based on public filings and press reporting.
Where is Daraz headquartered?
Daraz is headquartered in Karachi, Pakistan.
When was Daraz founded?
Daraz was founded in 2012.
What is Daraz's revenue?
Daraz does not publish standalone revenue; income comes from marketplace commissions from sellers, seller advertising and sponsored placements, delivery and fulfilment fees, private-label and first-party retail margin.
Who are Daraz's competitors?
Main competitors in Pakistan include olx.com.pk, telemart.pk.
How does Daraz make money?
Mainly marketplace commissions from sellers, seller advertising and sponsored placements, delivery and fulfilment fees, private-label and first-party retail margin.
Is Daraz publicly traded?
Daraz's ownership: Subsidiary of a public company.
How many visitors does Daraz get?
Third-party estimates place Daraz at roughly 45 million visits per month, mostly from Pakistan, with 76% mobile traffic.
Is Daraz safe?
Daraz is an established e-commerce site founded in 2012 and ranked #1 in Pakistan; use the official domain daraz.pk and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdaraz.pk
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coveragePakistan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos