Jumia Nigeria
Nigeria's largest online marketplace and pan-African e-commerce pioneer.
Jumia Nigeria at a glance
Jumia Nigeria is an e-commerce website and one of the most visited sites in Nigeria, currently ranked #1 in the country. It was founded in 2012 by Tunde Kehinde, Raphael Afaedor, Jeremy Hodara, Sacha Poignonnec and is headquartered in Lagos, Nigeria. Today Jumia Nigeria is owned by Jumia Technologies AG. Our estimates put its audience at ≈ 22 million visits per month. The business earns money mainly through marketplace commissions, first-party retail sales, seller advertising. Its closest rivals include konga.com, amazon.com, temu.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 20.7 million / month | +2% |
| Q2 | ≈ 21.3 million / month | +3% |
| Q3 | ≈ 22 million / month | +3% |
| Q4 | ≈ 23.3 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Nigeria, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Nigeria86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 6.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Nigeria
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| jumia nigeria | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Nigeria web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Nigeria
Company information
- Website
- jumia.com.ng
- Sector
- E-commerce
- Owner
- Jumia Technologies AG
- Owner type
- Public company (NYSE: JMIA)
- Founders
- Tunde Kehinde, Raphael Afaedor, Jeremy Hodara, Sacha Poignonnec
- Founded
- 2012
- Headquarters
- Lagos, Nigeria
- Employees
- 3,000+ group-wide
- Ownership
- Jumia Technologies AG controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Group revenue in the range of USD 200 million annually
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Group revenue in the range of USD 200 million annually
- Ownership
- Public company (NYSE: JMIA)
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Jumia Nigeria operates an online retail and marketplace platform focused on Nigeria. Nigeria's largest online marketplace and pan-African e-commerce pioneer. Revenue comes mainly from marketplace commissions, supported by the other lines listed below.
- Marketplace commissions
- First-party retail sales
- Seller advertising
- Jumia Logistics fees
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Nigeria
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Nigeria)
- #1 in this index
- Sector rank
- Leading e-commerce site in Nigeria
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| konga.com | ≈ 13.2 million / month | #2 class competitor | — |
| amazon.com | ≈ 9.9 million / month | #3 class competitor | — |
| temu.com | ≈ 6.6 million / month | #4 class competitor | — |
What is Jumia Nigeria?
Jumia Nigeria (jumia.com.ng) is an online retail and marketplace platform serving users in Nigeria. Nigeria's largest online marketplace and pan-African e-commerce pioneer. It ranks #1 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Jumia Nigeria?
The site is operated by Jumia Technologies AG, founded by Tunde Kehinde, Raphael Afaedor, Jeremy Hodara, Sacha Poignonnec. The company was established in 2012 and is headquartered in Lagos, Nigeria. It employs around 3,000+ group-wide.
Traffic and audience
Traffic estimates place Jumia Nigeria at roughly 22 million visits per month, about 0.7 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Jumia Nigeria makes money
Revenue comes primarily from marketplace commissions, alongside first-party retail sales, seller advertising, jumia logistics fees.
Competitors in Nigeria
Its closest rivals include konga.com, amazon.com, temu.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2012
Jumia Nigeria is founded in Lagos, Nigeria.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #1 among the most visited websites in Nigeria.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Jumia Nigeria?
Jumia Nigeria is operated by Jumia Technologies AG. Public company (NYSE: JMIA) structure, based on public filings and press reporting.
Where is Jumia Nigeria headquartered?
Jumia Nigeria is headquartered in Lagos, Nigeria.
When was Jumia Nigeria founded?
Jumia Nigeria was founded in 2012 by Tunde Kehinde, Raphael Afaedor, Jeremy Hodara, Sacha Poignonnec.
How many employees does Jumia Nigeria have?
Jumia Nigeria employs approximately 3,000+ group-wide people.
What is Jumia Nigeria's revenue?
Jumia Nigeria's revenue: Group revenue in the range of USD 200 million annually.
Who are Jumia Nigeria's competitors?
Main competitors in Nigeria include konga.com, amazon.com, temu.com.
How does Jumia Nigeria make money?
Mainly marketplace commissions, first-party retail sales, seller advertising, jumia logistics fees.
Is Jumia Nigeria publicly traded?
Jumia Nigeria's ownership: Public company (NYSE: JMIA).
How many visitors does Jumia Nigeria get?
Third-party estimates place Jumia Nigeria at roughly 22 million visits per month, mostly from Nigeria, with 76% mobile traffic.
Is Jumia Nigeria safe?
Jumia Nigeria is an established e-commerce site founded in 2012 and ranked #1 in Nigeria; use the official domain jumia.com.ng and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsjumia.com.ng
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNigeria and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos