Noon Egypt
Regional marketplace competing hard for Egyptian online shoppers.
Noon Egypt at a glance
Noon Egypt is an e-commerce website and one of the most visited sites in Egypt, currently ranked #3 in the country. It was founded in 2017 and is headquartered in Dubai, UAE / Cairo operations. Today Noon Egypt is owned by Noon AD Holdings. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through marketplace commissions, first-party retail, seller advertising. Its closest rivals include amazon.eg, jumia.com.eg.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Egypt, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Egypt86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Egypt
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| noon egypt | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Egypt web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Egypt
Company information
- Website
- noon.com
- Sector
- E-commerce
- Owner
- Noon AD Holdings
- Owner type
- Private company backed by PIF and Mohamed Alabbar
- Founded
- 2017
- Headquarters
- Dubai, UAE / Cairo operations
- Ownership
- Noon AD Holdings controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Arabic, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company backed by PIF and Mohamed Alabbar
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Noon Egypt operates an online retail and marketplace platform focused on Egypt. Regional marketplace competing hard for Egyptian online shoppers. Revenue comes mainly from marketplace commissions, supported by the other lines listed below.
- Marketplace commissions
- First-party retail
- Seller advertising
- Noon Food delivery
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Egypt
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Egypt)
- #3 in this index
- Sector rank
- Leading e-commerce site in Egypt
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| amazon.eg | ≈ 18 million / month | #4 class competitor | — |
| jumia.com.eg | ≈ 13.5 million / month | #5 class competitor | — |
What is Noon Egypt?
Noon Egypt (noon.com) is an online retail and marketplace platform serving users in Egypt. Regional marketplace competing hard for Egyptian online shoppers. It ranks #3 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Noon Egypt?
The site is operated by Noon AD Holdings. The company was established in 2017 and is headquartered in Dubai, UAE / Cairo operations.
Traffic and audience
Traffic estimates place Noon Egypt at roughly 30 million visits per month, about 1 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Noon Egypt makes money
Revenue comes primarily from marketplace commissions, alongside first-party retail, seller advertising, noon food delivery.
Competitors in Egypt
Its closest rivals include amazon.eg, jumia.com.eg.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2017
Noon Egypt is founded in Dubai, UAE / Cairo operations.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #3 among the most visited websites in Egypt.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Noon Egypt?
Noon Egypt is operated by Noon AD Holdings. Private company backed by PIF and Mohamed Alabbar structure, based on public filings and press reporting.
Where is Noon Egypt headquartered?
Noon Egypt is headquartered in Dubai, UAE / Cairo operations.
When was Noon Egypt founded?
Noon Egypt was founded in 2017.
What is Noon Egypt's revenue?
Noon Egypt does not publish standalone revenue; income comes from marketplace commissions, first-party retail, seller advertising, noon food delivery.
Who are Noon Egypt's competitors?
Main competitors in Egypt include amazon.eg, jumia.com.eg.
How does Noon Egypt make money?
Mainly marketplace commissions, first-party retail, seller advertising, noon food delivery.
Is Noon Egypt publicly traded?
No — Noon Egypt is not listed as an independent public company; it is operated by Noon AD Holdings.
How many visitors does Noon Egypt get?
Third-party estimates place Noon Egypt at roughly 30 million visits per month, mostly from Egypt, with 76% mobile traffic.
Is Noon Egypt safe?
Noon Egypt is an established e-commerce site founded in 2017 and ranked #3 in Egypt; use the official domain noon.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnoon.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageEgypt and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos