OLX Poland
The country's biggest classifieds site for goods, jobs and property.
OLX Poland at a glance
OLX Poland is a classifieds website and one of the most visited sites in Poland, currently ranked #2 in the country. It was founded in 2006 and is headquartered in Poznań, Poland. Today OLX Poland is owned by OLX Group (Prosus). Our estimates put its audience at ≈ 140 million visits per month. The business earns money mainly through paid listings and listing upgrades, professional store subscriptions, featured placement and advertising. Its closest rivals include allegro.pl, otomoto.pl, gumtree.pl.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 132 million / month | +2% |
| Q2 | ≈ 136 million / month | +3% |
| Q3 | ≈ 140 million / month | +3% |
| Q4 | ≈ 148 million / month | +6% |
Traffic sources
- Direct51%
- Organic search33%
- Paid search8%
- Social5%
- Referral3%
Audience & demographics
- Men58%
- Women42%
- Age 25-3429%
- Age 35-4425%
- Age 45-5420%
The audience is concentrated in Poland, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Poland86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 42 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Poland
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| olx poland | 1 | Very high | Dominant |
| for sale | Top 10 | High | — |
| second hand | Top 10 | High | — |
| rentals | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Poland web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 73% mobile
- Position in country
- Among the leading classifieds apps in Poland
Company information
- Website
- olx.pl
- Sector
- Classifieds
- Owner
- OLX Group (Prosus)
- Owner type
- Subsidiary of a public company
- Founded
- 2006
- Headquarters
- Poznań, Poland
- Ownership
- OLX Group (Prosus) controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Polish
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of a public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
OLX Poland operates a classifieds and listings marketplace focused on Poland. The country's biggest classifieds site for goods, jobs and property. Revenue comes mainly from paid listings and listing upgrades, supported by the other lines listed below.
- Paid listings and listing upgrades
- Professional store subscriptions
- Featured placement and advertising
- Lead generation fees
International presence
- Primary market
- Poland
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Poland)
- #2 in this index
- Sector rank
- Leading classifieds site in Poland
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| allegro.pl | ≈ 84 million / month | #3 class competitor | — |
| otomoto.pl | ≈ 63 million / month | #4 class competitor | — |
| gumtree.pl | ≈ 42 million / month | #5 class competitor | — |
What is OLX Poland?
OLX Poland (olx.pl) is a classifieds and listings marketplace serving users in Poland. The country's biggest classifieds site for goods, jobs and property. It ranks #2 among the most visited websites in the country in this index, within the classifieds category.
Who owns OLX Poland?
The site is operated by OLX Group (Prosus). The company was established in 2006 and is headquartered in Poznań, Poland.
Traffic and audience
Traffic estimates place OLX Poland at roughly 140 million visits per month, about 4.7 million per day. Around 73% mobile of sessions come from mobile devices, and visitors view about 9.2 pages per visit with an average session of 8 min.
How OLX Poland makes money
Revenue comes primarily from paid listings and listing upgrades, alongside professional store subscriptions, featured placement and advertising, lead generation fees.
Competitors in Poland
Its closest rivals include allegro.pl, otomoto.pl, gumtree.pl.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2006
OLX Poland is founded in Poznań, Poland.
- Growth phase
Expands its classifieds offering and moves to a mobile-first product.
- Today
Ranks #2 among the most visited websites in Poland.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local inventory of listings in its categories
- Powerful search filters and saved searches
- Direct buyer-seller contact without intermediaries
- Trusted brand for high-value transactions
Cons
- Listing fees increased for professional sellers
- Duplicate and outdated listings appear in results
- Scam attempts in high-demand categories
- Limited buyer protection compared with marketplaces
Key statistics
Frequently asked questions
Who owns OLX Poland?
OLX Poland is operated by OLX Group (Prosus). Subsidiary of a public company structure, based on public filings and press reporting.
Where is OLX Poland headquartered?
OLX Poland is headquartered in Poznań, Poland.
When was OLX Poland founded?
OLX Poland was founded in 2006.
What is OLX Poland's revenue?
OLX Poland does not publish standalone revenue; income comes from paid listings and listing upgrades, professional store subscriptions, featured placement and advertising, lead generation fees.
Who are OLX Poland's competitors?
Main competitors in Poland include allegro.pl, otomoto.pl, gumtree.pl.
How does OLX Poland make money?
Mainly paid listings and listing upgrades, professional store subscriptions, featured placement and advertising, lead generation fees.
Is OLX Poland publicly traded?
OLX Poland's ownership: Subsidiary of a public company.
How many visitors does OLX Poland get?
Third-party estimates place OLX Poland at roughly 140 million visits per month, mostly from Poland, with 73% mobile traffic.
Is OLX Poland safe?
OLX Poland is an established classifieds site founded in 2006 and ranked #2 in Poland; use the official domain olx.pl and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsolx.pl
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coveragePoland and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos