Wallapop (wallapop.com)
Spain's most popular app for buying and selling second-hand items locally.
Wallapop at a glance
Wallapop is a classifieds website and one of the most visited sites in Spain, currently ranked #8 in the country. It was founded in 2013 by Agus Gómez, Gerard Olivé, Miguel Vicente and is headquartered in Barcelona, Spain. Today Wallapop is owned by Wallapop, S.L.. Our estimates put its audience at ≈ 45 million visits per month. The business earns money mainly through paid promoted listings ('wallapop impulso'), wallapop envíos shipping and protection fees, wallapop coches vehicle inspection and financing referrals. Its closest rivals include Milanuncios, Vinted, eBay, Segundamano.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 42 million / month | +2% |
| Q2 | ≈ 44 million / month | +5% |
| Q3 | ≈ 43 million / month | -2% |
| Q4 | ≈ 51 million / month | +19% |
Traffic sources
- Direct / app48%
- Organic search26%
- Paid social12%
- Referral8%
- Other6%
Audience & demographics
- Men52%
- Women48%
- Age 18-2422%
- Age 25-3433%
- Age 35-5431%
- Age 55+14%
Wallapop's user base is broadly balanced across genders, with the strongest engagement among younger urban shoppers looking for second-hand fashion, electronics and furniture.
Geographic reach
- Spain82%
- Italy8%
- Portugal5%
- Other5%
SEO profile
- Organic keywords
- ≈ 1.1 million
- Estimated organic traffic
- ≈ 12 million visits / month
- Strongest clusters
- Category and city-specific second-hand queries
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| wallapop | 1 | Very high | — |
| wallapop coches | 1 | High | — |
| segunda mano | 3 | High | — |
| wallapop iphone | 2 | Medium | — |
Backlink profile
- Referring domains
- ≈ 150,000
- Link profile
- Linked from tech blogs, consumer guides and local news coverage
Top referral sources
- Direct / app48%
- Google Search26%
- Instagram9%
- Other17%
Technology stack
Website technologies
Advertising & analytics technologies
Wallapop runs a cloud-native architecture on Google Cloud, with machine-learning-driven search and personalised listing recommendations.
Mobile app statistics
- App downloads (cumulative)
- ≈ 60 million
Company information
- Website
- wallapop.com
- Sector
- Classifieds
- Owner
- Wallapop, S.L.
- Owner type
- Private company
- Founders
- Agus Gómez, Gerard Olivé, Miguel Vicente
- Founded
- 2013
- Headquarters
- Barcelona, Spain
- Employees
- ≈ 400
- Ownership
- Privately held, backed by venture capital investors including Accel, Insight Partners and Naver
- Valuation
- ≈ EUR 690 million (last known private valuation)
- Revenue
- ≈ EUR 60 million annually (estimate)
- Languages
- Spanish, Catalan, Portuguese, Italian
- Top traffic sources
- Direct navigation, organic search, app usage
Ownership, investors & funding history
| Date | Round | Amount | Investors |
|---|---|---|---|
| 2013 | Founded | N/A | Agus Gómez, Gerard Olivé, Miguel Vicente |
| 2018 | Series D | USD 40 million | Accel, Insight Partners |
| 2020 | Growth round | USD 157 million | Naver, Korelya Capital |
Financials
- Estimated annual revenue
- ≈ EUR 60 million
- Last known valuation
- ≈ EUR 690 million
Business model & revenue
Wallapop connects individual buyers and sellers of second-hand goods, monetising through paid listing boosts, integrated shipping fees and a growing vehicle marketplace vertical.
- Paid promoted listings ('Wallapop Impulso')
- Wallapop Envíos shipping and protection fees
- Wallapop Coches vehicle inspection and financing referrals
- Advertising for third-party brands
Products & services
Core peer-to-peer second-hand buying and selling platform.
Integrated shipping and buyer protection service.
Dedicated vehicle marketplace with inspections and financing.
Tools for professional and business sellers.
Seller ecosystem
- Active sellers
- Millions of individual and professional accounts
International presence
- Markets served
- Spain, Italy and Portugal
Employee statistics
Customer statistics
API & developer information
- Developer access
- Not publicly offered; internal systems only
Website rankings
- Spain classifieds & second-hand apps
- #1
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| Vinted | Smaller in general goods, stronger in fashion | — | Wallapop leads in broad category coverage in Spain |
Overview
Wallapop is Spain's leading peer-to-peer marketplace app for buying and selling second-hand goods, from fashion and electronics to furniture and vehicles.
Traffic Statistics
Wallapop attracts an estimated 45 million monthly visits, with strong seasonal peaks around Q4 as users buy and sell gifts and used electronics.
Traffic Sources
Direct app usage drives the largest share of traffic, followed by organic search and paid social advertising aimed at younger sellers.
Audience & Demographics
The user base is fairly balanced by gender, skewing toward shoppers aged 18 to 34 in urban areas seeking affordable, sustainable purchases.
Geographic Reach
Spain accounts for the large majority of usage, with smaller but growing audiences in Italy and Portugal.
SEO Profile
Wallapop ranks strongly for category and city-specific second-hand search terms, benefiting from years of localized listing content.
Technology Stack
The platform is built on a cloud-native stack using React, Node.js and Google Cloud Platform, with Elasticsearch powering listing search.
Social Media Statistics
Wallapop maintains an active presence on Instagram and TikTok, targeting younger audiences with sustainability and thrifting content.
Mobile App Statistics
The Wallapop app has surpassed 60 million cumulative downloads and remains one of the top-ranked shopping apps in Spain.
Company Information
Founded in Barcelona in 2013, Wallapop employs approximately 400 people focused on product, engineering and trust & safety.
Ownership & Investors
Wallapop is privately held, with venture capital backing from Accel, Insight Partners and South Korea's Naver via Korelya Capital.
Financials
Wallapop generates an estimated EUR 60 million in annual revenue and was last valued at approximately EUR 690 million.
Business Model
Wallapop connects individual buyers and sellers, earning revenue through promoted listings, integrated shipping fees and its growing vehicle marketplace.
Products & Services
Core offerings include the main marketplace, Wallapop Envíos shipping service, Wallapop Coches vehicle marketplace and Wallapop Pro for business sellers.
Competitors
Key competitors include Milanuncios, Vinted, eBay and Segundamano.
Company History & Milestones
Since its 2013 Barcelona launch, Wallapop expanded internationally in 2016, raised significant venture funding through 2018 and 2020, and continues to grow its vehicle marketplace.
Latest News
Wallapop continues to expand its vehicle marketplace financing partnerships while reporting growth in shipped transactions.
User Reviews & Ratings
Wallapop is generally well reviewed for its large local second-hand inventory and convenient app experience, with occasional concerns over scam listings.
Pros & Cons
Pros: large active marketplace, integrated shipping, strong app. Cons: occasional scam listings, safety concerns for in-person meetups, support delays.
Key Statistics
≈45 million monthly visits, ≈20 million registered users, and around 400 employees.
Frequently Asked Questions
Who owns Wallapop? A private Spanish company backed by Accel, Insight Partners and Naver. Is it free? Yes, with optional paid promotion and shipping fees. Does it operate abroad? Yes, in Italy and Portugal.
Data Sources
Wallapop press releases, Crunchbase funding data and Similarweb estimates.
Last Updated
September 2026
Related Websites
Milanuncios, Vinted, Coches.net and eBay.
Website Rankings
Ranked #1 among Spain's classifieds and second-hand marketplace apps.
Revenue & Funding History
Wallapop was founded in 2013 and has raised significant venture capital, including a 2020 round led by Naver valuing it near EUR 690 million.
Employee Statistics
Wallapop employs approximately 400 people across product, engineering and operations.
Customer Statistics
The platform has around 20 million registered users across Spain, Italy and Portugal.
Backlink Profile
The site has around 150,000 referring domains, driven by tech blog and consumer guide coverage.
Top Organic Keywords
Leading keywords include "wallapop", "wallapop coches", "segunda mano" and "wallapop iphone".
Top Referral Sources
Direct app usage leads, followed by Google Search and Instagram.
Website Technologies
A React and Node.js stack hosted on Google Cloud Platform, with Elasticsearch powering search.
Advertising & Analytics Technologies
Google Ads, Meta Ads and AppsFlyer for mobile attribution.
API & Developer Information
Wallapop does not offer a public developer API; systems are used internally.
International Seller Opportunities
As a peer-to-peer marketplace, Wallapop enables individual and professional sellers across Spain, Italy and Portugal, with shipping support for cross-region sales.
Company history & milestones
- 2013
Wallapop launches in Barcelona
- 2016
Expands internationally into the United States and Italy
- 2018
Raises Series D funding to scale operations
- 2020
Naver-led investment values Wallapop near EUR 690 million
- 2026
Continues expanding Wallapop Coches and shipping services
Latest news
- Wallapop expands vehicle marketplace with new financing partnersEl Economista · 2026
- Wallapop reports growth in shipped transactionsExpansión · 2026
Pros & cons
Pros
- Large and active local second-hand marketplace
- Integrated shipping simplifies remote transactions
- Strong mobile app experience
- Growing dedicated vehicle marketplace
Cons
- Scam listings occasionally reported by users
- In-person meetups can raise safety concerns
- Customer support response times criticised
- Promoted listing fees reduce organic visibility for free sellers
Key statistics
Frequently asked questions
Who owns Wallapop?
Wallapop, S.L. is a privately held Spanish company backed by investors including Accel, Insight Partners and Naver.
Is Wallapop free to use?
Listing items is free, with optional paid promotion and shipping fees for certain transactions.
Does Wallapop operate outside Spain?
Yes, Wallapop also operates in Italy and Portugal.
Popular searches
Data sources & confidence
- Wallapop press releasesWallapop
- Similarweb estimatesSimilarweb
- Crunchbase funding dataCrunchbase
- Data confidence
- High for ownership and funding history; traffic and revenue figures are modelled estimates.
- Last updated
- September 2026
Traffic and audience figures are modelled estimates based on public industry reports and third-party analytics tools.
Social media profiles & statistics