eBay
Global online auction and shopping marketplace.
eBay at a glance
eBay is an e-commerce website and one of the most visited sites in United States, currently ranked #15 in the country. It was founded in 1995 by Pierre Omidyar and is headquartered in San Jose, California, United States. Today eBay is owned by eBay Inc.. Our estimates put its audience at ≈ 900 million visits per month. The business earns money mainly through marketplace fees, advertising, payments. Its closest rivals include amazon.com, etsy.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 846 million / month | +2% |
| Q2 | ≈ 873 million / month | +3% |
| Q3 | ≈ 900 million / month | +3% |
| Q4 | ≈ 954 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 270 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| ebay | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in United States
Company information
- Website
- ebay.com
- Sector
- E-commerce
- Owner
- eBay Inc.
- Owner type
- Public company
- Founders
- Pierre Omidyar
- Founded
- 1995
- Headquarters
- San Jose, California, United States
- Employees
- 11,000+
- Ownership
- eBay Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $10B annual revenue
- Languages
- English and 20+ languages
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $10B annual revenue
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
eBay operates an online retail and marketplace platform focused on United States. Global online auction and shopping marketplace. Revenue comes mainly from marketplace fees, supported by the other lines listed below.
- Marketplace fees
- Advertising
- Payments
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #15 in this index
- Sector rank
- Leading e-commerce site in United States
- Global rank
- 32
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| amazon.com | ≈ 540 million / month | #16 class competitor | — |
| etsy.com | ≈ 405 million / month | #17 class competitor | — |
What is eBay?
eBay (ebay.com) is an online retail and marketplace platform serving users in United States. Global online auction and shopping marketplace. It ranks #15 among the most visited websites in the country in this index, within the e-commerce category.
Who owns eBay?
The site is operated by eBay Inc., founded by Pierre Omidyar. The company was established in 1995 and is headquartered in San Jose, California, United States. It employs around 11,000+.
Traffic and audience
Traffic estimates place eBay at roughly 900 million visits per month, about 30 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How eBay makes money
Revenue comes primarily from marketplace fees, alongside advertising, payments.
Competitors in United States
Its closest rivals include amazon.com, etsy.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1995
eBay is founded in San Jose, California, United States.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #15 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns eBay?
eBay is operated by eBay Inc.. Public company structure, based on public filings and press reporting.
Where is eBay headquartered?
eBay is headquartered in San Jose, California, United States.
When was eBay founded?
eBay was founded in 1995 by Pierre Omidyar.
How many employees does eBay have?
eBay employs approximately 11,000+ people.
What is eBay's revenue?
eBay's revenue: ≈ $10B annual revenue.
Who are eBay's competitors?
Main competitors in United States include amazon.com, etsy.com.
How does eBay make money?
Mainly marketplace fees, advertising, payments.
Is eBay publicly traded?
eBay's ownership: Public company.
How many visitors does eBay get?
Third-party estimates place eBay at roughly 900 million visits per month, mostly from United States, with 76% mobile traffic.
Is eBay safe?
eBay is an established e-commerce site founded in 1995 and ranked #15 in United States; use the official domain ebay.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsebay.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos