Bing
Microsoft's web search engine and AI-powered assistant.
Bing at a glance
Bing is a technology website and one of the most visited sites in United States, currently ranked #14 in the country. It was founded in 2009 by Microsoft Corporation and is headquartered in Redmond, Washington, United States. Today Bing is owned by Microsoft Corporation. Our estimates put its audience at ≈ 1200 million visits per month. The business earns money mainly through search advertising, affiliate commissions. Its closest rivals include google.com, duckduckgo.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 1128 million / month | +2% |
| Q2 | ≈ 1164 million / month | +3% |
| Q3 | ≈ 1200 million / month | +3% |
| Q4 | ≈ 1272 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 360 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bing | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in United States
Company information
- Website
- bing.com
- Sector
- Technology
- Owner
- Microsoft Corporation
- Owner type
- Subsidiary
- Founders
- Microsoft Corporation
- Founded
- 2009
- Headquarters
- Redmond, Washington, United States
- Employees
- N/A (part of Microsoft)
- Ownership
- Microsoft Corporation controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $12B annual search ad revenue (est.)
- Languages
- English and 40+ languages
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $12B annual search ad revenue (est.)
- Ownership
- Subsidiary
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Bing operates a technology platform focused on United States. Microsoft's web search engine and AI-powered assistant. Revenue comes mainly from search advertising, supported by the other lines listed below.
- Search advertising
- Affiliate commissions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #14 in this index
- Sector rank
- Leading technology site in United States
- Global rank
- 25
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| google.com | ≈ 720 million / month | #15 class competitor | — |
| duckduckgo.com | ≈ 540 million / month | #16 class competitor | — |
What is Bing?
Bing (bing.com) is a technology platform serving users in United States. Microsoft's web search engine and AI-powered assistant. It ranks #14 among the most visited websites in the country in this index, within the technology category.
Who owns Bing?
The site is operated by Microsoft Corporation, founded by Microsoft Corporation. The company was established in 2009 and is headquartered in Redmond, Washington, United States. It employs around N/A (part of Microsoft).
Traffic and audience
Traffic estimates place Bing at roughly 1200 million visits per month, about 40 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How Bing makes money
Revenue comes primarily from search advertising, alongside affiliate commissions.
Competitors in United States
Its closest rivals include google.com, duckduckgo.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2009
Bing is founded in Redmond, Washington, United States.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #14 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns Bing?
Bing is operated by Microsoft Corporation. Subsidiary structure, based on public filings and press reporting.
Where is Bing headquartered?
Bing is headquartered in Redmond, Washington, United States.
When was Bing founded?
Bing was founded in 2009 by Microsoft Corporation.
How many employees does Bing have?
Bing employs approximately N/A (part of Microsoft) people.
What is Bing's revenue?
Bing's revenue: ≈ $12B annual search ad revenue (est.).
Who are Bing's competitors?
Main competitors in United States include google.com, duckduckgo.com.
How does Bing make money?
Mainly search advertising, affiliate commissions.
Is Bing publicly traded?
No — Bing is not listed as an independent public company; it is operated by Microsoft Corporation.
How many visitors does Bing get?
Third-party estimates place Bing at roughly 1200 million visits per month, mostly from United States, with 68% mobile traffic.
Is Bing safe?
Bing is an established technology site founded in 2009 and ranked #14 in United States; use the official domain bing.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbing.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos