Apple
Consumer electronics and software company website.
Apple at a glance
Apple is a technology website and one of the most visited sites in United States, currently ranked #24 in the country. It was founded in 1976 by Steve Jobs, Steve Wozniak, Ronald Wayne and is headquartered in Cupertino, California, United States. Today Apple is owned by Apple Inc.. Our estimates put its audience at ≈ 520 million visits per month. The business earns money mainly through hardware sales, services (app store, icloud), subscriptions. Its closest rivals include samsung.com, google.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 489 million / month | +2% |
| Q2 | ≈ 504 million / month | +3% |
| Q3 | ≈ 520 million / month | +3% |
| Q4 | ≈ 551 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 156 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| apple | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in United States
Company information
- Website
- apple.com
- Sector
- Technology
- Owner
- Apple Inc.
- Owner type
- Public company
- Founders
- Steve Jobs, Steve Wozniak, Ronald Wayne
- Founded
- 1976
- Headquarters
- Cupertino, California, United States
- Employees
- 164,000+
- Ownership
- Apple Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $390B annual revenue
- Languages
- English and 40+ languages
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $390B annual revenue
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Apple operates a technology platform focused on United States. Consumer electronics and software company website. Revenue comes mainly from hardware sales, supported by the other lines listed below.
- Hardware sales
- Services (App Store, iCloud)
- Subscriptions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #24 in this index
- Sector rank
- Leading technology site in United States
- Global rank
- 30
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| samsung.com | ≈ 312 million / month | #25 class competitor | — |
| google.com | ≈ 234 million / month | #26 class competitor | — |
What is Apple?
Apple (apple.com) is a technology platform serving users in United States. Consumer electronics and software company website. It ranks #24 among the most visited websites in the country in this index, within the technology category.
Who owns Apple?
The site is operated by Apple Inc., founded by Steve Jobs, Steve Wozniak, Ronald Wayne. The company was established in 1976 and is headquartered in Cupertino, California, United States. It employs around 164,000+.
Traffic and audience
Traffic estimates place Apple at roughly 520 million visits per month, about 17.3 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How Apple makes money
Revenue comes primarily from hardware sales, alongside services (app store, icloud), subscriptions.
Competitors in United States
Its closest rivals include samsung.com, google.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1976
Apple is founded in Cupertino, California, United States.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #24 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns Apple?
Apple is operated by Apple Inc.. Public company structure, based on public filings and press reporting.
Where is Apple headquartered?
Apple is headquartered in Cupertino, California, United States.
When was Apple founded?
Apple was founded in 1976 by Steve Jobs, Steve Wozniak, Ronald Wayne.
How many employees does Apple have?
Apple employs approximately 164,000+ people.
What is Apple's revenue?
Apple's revenue: ≈ $390B annual revenue.
Who are Apple's competitors?
Main competitors in United States include samsung.com, google.com.
How does Apple make money?
Mainly hardware sales, services (app store, icloud), subscriptions.
Is Apple publicly traded?
Apple's ownership: Public company.
How many visitors does Apple get?
Third-party estimates place Apple at roughly 520 million visits per month, mostly from United States, with 68% mobile traffic.
Is Apple safe?
Apple is an established technology site founded in 1976 and ranked #24 in United States; use the official domain apple.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsapple.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos