Visual discovery and idea-sharing platform.
Pinterest at a glance
Pinterest is a social media website and one of the most visited sites in United States, currently ranked #23 in the country. It was founded in 2010 by Ben Silbermann, Evan Sharp, Paul Sciarra and is headquartered in San Francisco, California, United States. Today Pinterest is owned by Pinterest, Inc.. Our estimates put its audience at ≈ 550 million visits per month. The business earns money mainly through advertising, shopping ads. Its closest rivals include instagram.com, tumblr.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 517 million / month | +2% |
| Q2 | ≈ 534 million / month | +3% |
| Q3 | ≈ 550 million / month | +3% |
| Q4 | ≈ 583 million / month | +6% |
Traffic sources
- Direct76%
- Organic search13%
- Referral6%
- Paid3%
- Email2%
Audience & demographics
- Men52%
- Women48%
- Age 18-2430%
- Age 25-3429%
- Age 35-4420%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 165 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| 1 | Very high | Dominant | |
| login | Top 10 | High | — |
| sign up | Top 10 | High | — |
| download app | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 88% mobile
- Position in country
- Among the leading social media apps in United States
Company information
- Website
- pinterest.com
- Sector
- Social Media
- Owner
- Pinterest, Inc.
- Owner type
- Public company
- Founders
- Ben Silbermann, Evan Sharp, Paul Sciarra
- Founded
- 2010
- Headquarters
- San Francisco, California, United States
- Employees
- 3,700+
- Ownership
- Pinterest, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $3.6B annual revenue
- Languages
- English and 30+ languages
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $3.6B annual revenue
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Pinterest operates a social platform focused on United States. Visual discovery and idea-sharing platform. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Shopping ads
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #23 in this index
- Sector rank
- Leading social media site in United States
- Global rank
- 48
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| instagram.com | ≈ 330 million / month | #24 class competitor | — |
| tumblr.com | ≈ 247 million / month | #25 class competitor | — |
What is Pinterest?
Pinterest (pinterest.com) is a social platform serving users in United States. Visual discovery and idea-sharing platform. It ranks #23 among the most visited websites in the country in this index, within the social media category.
Who owns Pinterest?
The site is operated by Pinterest, Inc., founded by Ben Silbermann, Evan Sharp, Paul Sciarra. The company was established in 2010 and is headquartered in San Francisco, California, United States. It employs around 3,700+.
Traffic and audience
Traffic estimates place Pinterest at roughly 550 million visits per month, about 18.3 million per day. Around 88% mobile of sessions come from mobile devices, and visitors view about 11.4 pages per visit with an average session of 12 min.
How Pinterest makes money
Revenue comes primarily from advertising, alongside shopping ads.
Competitors in United States
Its closest rivals include instagram.com, tumblr.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2010
Pinterest is founded in San Francisco, California, United States.
- Growth phase
Expands its social media offering and moves to a mobile-first product.
- Today
Ranks #23 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Very high daily engagement
- Strong creator and community ecosystem
- Free to use with broad reach
- Self-serve advertising for small businesses
Cons
- Moderation and misinformation criticism
- Privacy and data-use concerns
- Algorithm changes hurt organic reach
- Ad load increases over time
Key statistics
Frequently asked questions
Who owns Pinterest?
Pinterest is operated by Pinterest, Inc.. Public company structure, based on public filings and press reporting.
Where is Pinterest headquartered?
Pinterest is headquartered in San Francisco, California, United States.
When was Pinterest founded?
Pinterest was founded in 2010 by Ben Silbermann, Evan Sharp, Paul Sciarra.
How many employees does Pinterest have?
Pinterest employs approximately 3,700+ people.
What is Pinterest's revenue?
Pinterest's revenue: ≈ $3.6B annual revenue.
Who are Pinterest's competitors?
Main competitors in United States include instagram.com, tumblr.com.
How does Pinterest make money?
Mainly advertising, shopping ads.
Is Pinterest publicly traded?
Pinterest's ownership: Public company.
How many visitors does Pinterest get?
Third-party estimates place Pinterest at roughly 550 million visits per month, mostly from United States, with 88% mobile traffic.
Is Pinterest safe?
Pinterest is an established social media site founded in 2010 and ranked #23 in United States; use the official domain pinterest.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementspinterest.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos