Kuaishou
A major Chinese short video and live streaming platform.
Kuaishou at a glance
Kuaishou is a social media website and one of the most visited sites in China, currently ranked #113 in the country. It was founded in 2011 by Su Hua, Cheng Yixiao and is headquartered in Beijing, China. Today Kuaishou is owned by Kuaishou Technology. Our estimates put its audience at ≈ 600 million visits per month. The business earns money mainly through advertising, live streaming, e-commerce. Its closest rivals include douyin.com, bilibili.com, weibo.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 564 million / month | +2% |
| Q2 | ≈ 582 million / month | +3% |
| Q3 | ≈ 600 million / month | +3% |
| Q4 | ≈ 636 million / month | +6% |
Traffic sources
- Direct76%
- Organic search13%
- Referral6%
- Paid3%
- Email2%
Audience & demographics
- Men52%
- Women48%
- Age 18-2430%
- Age 25-3429%
- Age 35-4420%
The audience is concentrated in China, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- China86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 180 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- China
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| kuaishou | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| sign up | Top 10 | High | — |
| download app | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the China web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 88% mobile
- Position in country
- Among the leading social media apps in China
Company information
- Website
- kuaishou.com
- Sector
- Social Media
- Owner
- Kuaishou Technology
- Owner type
- Public company
- Founders
- Su Hua, Cheng Yixiao
- Founded
- 2011
- Headquarters
- Beijing, China
- Employees
- 20,000+
- Ownership
- Kuaishou Technology controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $17 billion annual revenue (est.)
- Languages
- Chinese
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $17 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Kuaishou operates a social platform focused on China. A major Chinese short video and live streaming platform. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Live streaming
- E-commerce
Products & services
International presence
- Primary market
- China
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (China)
- #113 in this index
- Sector rank
- Leading social media site in China
- Global rank
- 60
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| douyin.com | ≈ 360 million / month | #114 class competitor | — |
| bilibili.com | ≈ 270 million / month | #115 class competitor | — |
| weibo.com | ≈ 180 million / month | #116 class competitor | — |
What is Kuaishou?
Kuaishou (kuaishou.com) is a social platform serving users in China. A major Chinese short video and live streaming platform. It ranks #113 among the most visited websites in the country in this index, within the social media category.
Who owns Kuaishou?
The site is operated by Kuaishou Technology, founded by Su Hua, Cheng Yixiao. The company was established in 2011 and is headquartered in Beijing, China. It employs around 20,000+.
Traffic and audience
Traffic estimates place Kuaishou at roughly 600 million visits per month, about 20 million per day. Around 88% mobile of sessions come from mobile devices, and visitors view about 11.4 pages per visit with an average session of 12 min.
How Kuaishou makes money
Revenue comes primarily from advertising, alongside live streaming, e-commerce.
Competitors in China
Its closest rivals include douyin.com, bilibili.com, weibo.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2011
Kuaishou is founded in Beijing, China.
- Growth phase
Expands its social media offering and moves to a mobile-first product.
- Today
Ranks #113 among the most visited websites in China.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Very high daily engagement
- Strong creator and community ecosystem
- Free to use with broad reach
- Self-serve advertising for small businesses
Cons
- Moderation and misinformation criticism
- Privacy and data-use concerns
- Algorithm changes hurt organic reach
- Ad load increases over time
Key statistics
Frequently asked questions
Who owns Kuaishou?
Kuaishou is operated by Kuaishou Technology. Public company structure, based on public filings and press reporting.
Where is Kuaishou headquartered?
Kuaishou is headquartered in Beijing, China.
When was Kuaishou founded?
Kuaishou was founded in 2011 by Su Hua, Cheng Yixiao.
How many employees does Kuaishou have?
Kuaishou employs approximately 20,000+ people.
What is Kuaishou's revenue?
Kuaishou's revenue: ≈ $17 billion annual revenue (est.).
Who are Kuaishou's competitors?
Main competitors in China include douyin.com, bilibili.com, weibo.com.
How does Kuaishou make money?
Mainly advertising, live streaming, e-commerce.
Is Kuaishou publicly traded?
Kuaishou's ownership: Public company.
How many visitors does Kuaishou get?
Third-party estimates place Kuaishou at roughly 600 million visits per month, mostly from China, with 88% mobile traffic.
Is Kuaishou safe?
Kuaishou is an established social media site founded in 2011 and ranked #113 in China; use the official domain kuaishou.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementskuaishou.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos