Bilibili
A Chinese video platform popular for anime, gaming and youth culture.
Bilibili at a glance
Bilibili is a website and one of the most visited sites in China, currently ranked #114 in the country. It was founded in 2009 by Xu Yi, Chen Rui and is headquartered in Shanghai, China. Today Bilibili is owned by Bilibili Inc.. Our estimates put its audience at ≈ 600 million visits per month. The business earns money mainly through games, advertising, subscriptions. Its closest rivals include iqiyi.com, douyin.com, youku.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 564 million / month | +2% |
| Q2 | ≈ 582 million / month | +3% |
| Q3 | ≈ 600 million / month | +3% |
| Q4 | ≈ 636 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in China, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- China86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 180 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- China
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bilibili | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the China web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in China
Company information
- Website
- bilibili.com
- Sector
- Technology
- Owner
- Bilibili Inc.
- Owner type
- Public company
- Founders
- Xu Yi, Chen Rui
- Founded
- 2009
- Headquarters
- Shanghai, China
- Employees
- 8,000+
- Ownership
- Bilibili Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $3.5 billion annual revenue (est.)
- Languages
- Chinese
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $3.5 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Bilibili operates a technology platform focused on China. A Chinese video platform popular for anime, gaming and youth culture. Revenue comes mainly from games, supported by the other lines listed below.
- Games
- Advertising
- Subscriptions
Products & services
International presence
- Primary market
- China
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (China)
- #114 in this index
- Sector rank
- Leading technology site in China
- Global rank
- 60
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| iqiyi.com | ≈ 360 million / month | #115 class competitor | — |
| douyin.com | ≈ 270 million / month | #116 class competitor | — |
| youku.com | ≈ 180 million / month | #117 class competitor | — |
What is Bilibili?
Bilibili (bilibili.com) is a technology platform serving users in China. A Chinese video platform popular for anime, gaming and youth culture. It ranks #114 among the most visited websites in the country in this index, within the technology category.
Who owns Bilibili?
The site is operated by Bilibili Inc., founded by Xu Yi, Chen Rui. The company was established in 2009 and is headquartered in Shanghai, China. It employs around 8,000+.
Traffic and audience
Traffic estimates place Bilibili at roughly 600 million visits per month, about 20 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How Bilibili makes money
Revenue comes primarily from games, alongside advertising, subscriptions.
Competitors in China
Its closest rivals include iqiyi.com, douyin.com, youku.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2009
Bilibili is founded in Shanghai, China.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #114 among the most visited websites in China.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns Bilibili?
Bilibili is operated by Bilibili Inc.. Public company structure, based on public filings and press reporting.
Where is Bilibili headquartered?
Bilibili is headquartered in Shanghai, China.
When was Bilibili founded?
Bilibili was founded in 2009 by Xu Yi, Chen Rui.
How many employees does Bilibili have?
Bilibili employs approximately 8,000+ people.
What is Bilibili's revenue?
Bilibili's revenue: ≈ $3.5 billion annual revenue (est.).
Who are Bilibili's competitors?
Main competitors in China include iqiyi.com, douyin.com, youku.com.
How does Bilibili make money?
Mainly games, advertising, subscriptions.
Is Bilibili publicly traded?
Bilibili's ownership: Public company.
How many visitors does Bilibili get?
Third-party estimates place Bilibili at roughly 600 million visits per month, mostly from China, with 68% mobile traffic.
Is Bilibili safe?
Bilibili is an established technology site founded in 2009 and ranked #114 in China; use the official domain bilibili.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbilibili.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos