The Weather Channel
Weather forecasting website and app.
The Weather Channel at a glance
The Weather Channel is a news & media website and one of the most visited sites in United States, currently ranked #28 in the country. It was founded in 1982 by John Coleman, Frank Batten and is headquartered in Atlanta, Georgia, United States. Today The Weather Channel is owned by The Weather Company. Our estimates put its audience at ≈ 380 million visits per month. The business earns money mainly through display advertising, data licensing. Its closest rivals include accuweather.com, wunderground.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 357 million / month | +2% |
| Q2 | ≈ 369 million / month | +3% |
| Q3 | ≈ 380 million / month | +3% |
| Q4 | ≈ 403 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 114 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| the weather channel | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in United States
Company information
- Website
- weather.com
- Sector
- News & Media
- Owner
- The Weather Company
- Owner type
- Private company
- Founders
- John Coleman, Frank Batten
- Founded
- 1982
- Headquarters
- Atlanta, Georgia, United States
- Employees
- 1,000+
- Ownership
- The Weather Company controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $400M annual revenue (est.)
- Languages
- English, Spanish
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $400M annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
The Weather Channel operates a news and media publisher focused on United States. Weather forecasting website and app. Revenue comes mainly from display advertising, supported by the other lines listed below.
- Display advertising
- Data licensing
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #28 in this index
- Sector rank
- Leading news & media site in United States
- Global rank
- 100
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| accuweather.com | ≈ 228 million / month | #29 class competitor | — |
| wunderground.com | ≈ 171 million / month | #30 class competitor | — |
What is The Weather Channel?
The Weather Channel (weather.com) is a news and media publisher serving users in United States. Weather forecasting website and app. It ranks #28 among the most visited websites in the country in this index, within the news & media category.
Who owns The Weather Channel?
The site is operated by The Weather Company, founded by John Coleman, Frank Batten. The company was established in 1982 and is headquartered in Atlanta, Georgia, United States. It employs around 1,000+.
Traffic and audience
Traffic estimates place The Weather Channel at roughly 380 million visits per month, about 12.7 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How The Weather Channel makes money
Revenue comes primarily from display advertising, alongside data licensing.
Competitors in United States
Its closest rivals include accuweather.com, wunderground.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1982
The Weather Channel is founded in Atlanta, Georgia, United States.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #28 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns The Weather Channel?
The Weather Channel is operated by The Weather Company. Private company structure, based on public filings and press reporting.
Where is The Weather Channel headquartered?
The Weather Channel is headquartered in Atlanta, Georgia, United States.
When was The Weather Channel founded?
The Weather Channel was founded in 1982 by John Coleman, Frank Batten.
How many employees does The Weather Channel have?
The Weather Channel employs approximately 1,000+ people.
What is The Weather Channel's revenue?
The Weather Channel's revenue: ≈ $400M annual revenue (est.).
Who are The Weather Channel's competitors?
Main competitors in United States include accuweather.com, wunderground.com.
How does The Weather Channel make money?
Mainly display advertising, data licensing.
Is The Weather Channel publicly traded?
No — The Weather Channel is not listed as an independent public company; it is operated by The Weather Company.
How many visitors does The Weather Channel get?
Third-party estimates place The Weather Channel at roughly 380 million visits per month, mostly from United States, with 79% mobile traffic.
Is The Weather Channel safe?
The Weather Channel is an established news & media site founded in 1982 and ranked #28 in United States; use the official domain weather.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsweather.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos