SaltWire Atlantic Canada
Popular news & media website in Canada.
SaltWire Atlantic Canada at a glance
SaltWire Atlantic Canada is a news & media website and one of the most visited sites in Canada, currently ranked #96 in the country. It was founded in Undisclosed by Undisclosed and is headquartered in Canada. Today SaltWire Atlantic Canada is owned by Undisclosed. Our estimates put its audience at ≈ 6.8 million visits per month. The business earns money mainly through advertising.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 6.4 million / month | +2% |
| Q2 | ≈ 6.6 million / month | +3% |
| Q3 | ≈ 6.8 million / month | +3% |
| Q4 | ≈ 7.2 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Canada, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Canada86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Canada
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| saltwire atlantic canada | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Canada web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Canada
Company information
- Website
- saltwire.com
- Sector
- News & Media
- Owner
- Undisclosed
- Owner type
- Undisclosed
- Founders
- Undisclosed
- Founded
- Undisclosed
- Headquarters
- Canada
- Employees
- Undisclosed
- Ownership
- Undisclosed controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Undisclosed
- Ownership
- Undisclosed
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
SaltWire Atlantic Canada operates a news and media publisher focused on Canada. Popular news & media website in Canada. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
Products & services
International presence
- Primary market
- Canada
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Canada)
- #96 in this index
- Sector rank
- Leading news & media site in Canada
- Global rank
- —
What is SaltWire Atlantic Canada?
SaltWire Atlantic Canada (saltwire.com) is a news and media publisher serving users in Canada. Popular news & media website in Canada. It ranks #96 among the most visited websites in the country in this index, within the news & media category.
Who owns SaltWire Atlantic Canada?
The site is operated by Undisclosed, founded by Undisclosed. The company was established in Undisclosed and is headquartered in Canada. It employs around Undisclosed.
Traffic and audience
Traffic estimates place SaltWire Atlantic Canada at roughly 6.8 million visits per month, about 0.2 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How SaltWire Atlantic Canada makes money
Revenue comes primarily from advertising, alongside .
Competitors in Canada
It competes with other news & media platforms active in the local market.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- Undisclosed
SaltWire Atlantic Canada is founded in Canada.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #96 among the most visited websites in Canada.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns SaltWire Atlantic Canada?
SaltWire Atlantic Canada is operated by Undisclosed. Undisclosed structure, based on public filings and press reporting.
Where is SaltWire Atlantic Canada headquartered?
SaltWire Atlantic Canada is headquartered in Canada.
When was SaltWire Atlantic Canada founded?
SaltWire Atlantic Canada was founded in Undisclosed by Undisclosed.
How many employees does SaltWire Atlantic Canada have?
SaltWire Atlantic Canada employs approximately Undisclosed people.
What is SaltWire Atlantic Canada's revenue?
SaltWire Atlantic Canada's revenue: Undisclosed.
How does SaltWire Atlantic Canada make money?
Mainly advertising.
Is SaltWire Atlantic Canada publicly traded?
No — SaltWire Atlantic Canada is not listed as an independent public company; it is operated by Undisclosed.
How many visitors does SaltWire Atlantic Canada get?
Third-party estimates place SaltWire Atlantic Canada at roughly 6.8 million visits per month, mostly from Canada, with 79% mobile traffic.
Is SaltWire Atlantic Canada safe?
SaltWire Atlantic Canada is an established news & media site founded in Undisclosed and ranked #96 in Canada; use the official domain saltwire.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssaltwire.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageCanada and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos