Bank of America
Online banking portal for Bank of America customers.
Bank of America at a glance
Bank of America is a finance & banking website and one of the most visited sites in United States, currently ranked #29 in the country. It was founded in 1904 by Amadeo Giannini and is headquartered in Charlotte, North Carolina, United States. Today Bank of America is owned by Bank of America Corporation. Our estimates put its audience at ≈ 350 million visits per month. The business earns money mainly through interest income, banking fees, investment services. Its closest rivals include chase.com, wellsfargo.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 329 million / month | +2% |
| Q2 | ≈ 340 million / month | +3% |
| Q3 | ≈ 350 million / month | +3% |
| Q4 | ≈ 371 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 105 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bank of america | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in United States
Company information
- Website
- bankofamerica.com
- Sector
- Finance & Banking
- Owner
- Bank of America Corporation
- Owner type
- Public company
- Founders
- Amadeo Giannini
- Founded
- 1904
- Headquarters
- Charlotte, North Carolina, United States
- Employees
- 213,000+
- Ownership
- Bank of America Corporation controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $98B annual revenue
- Languages
- English, Spanish
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $98B annual revenue
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Bank of America operates a bank and digital financial platform focused on United States. Online banking portal for Bank of America customers. Revenue comes mainly from interest income, supported by the other lines listed below.
- Interest income
- Banking fees
- Investment services
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #29 in this index
- Sector rank
- Leading finance & banking site in United States
- Global rank
- 120
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| chase.com | ≈ 210 million / month | #30 class competitor | — |
| wellsfargo.com | ≈ 157 million / month | #31 class competitor | — |
What is Bank of America?
Bank of America (bankofamerica.com) is a bank and digital financial platform serving users in United States. Online banking portal for Bank of America customers. It ranks #29 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Bank of America?
The site is operated by Bank of America Corporation, founded by Amadeo Giannini. The company was established in 1904 and is headquartered in Charlotte, North Carolina, United States. It employs around 213,000+.
Traffic and audience
Traffic estimates place Bank of America at roughly 350 million visits per month, about 11.7 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Bank of America makes money
Revenue comes primarily from interest income, alongside banking fees, investment services.
Competitors in United States
Its closest rivals include chase.com, wellsfargo.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1904
Bank of America is founded in Charlotte, North Carolina, United States.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #29 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Bank of America?
Bank of America is operated by Bank of America Corporation. Public company structure, based on public filings and press reporting.
Where is Bank of America headquartered?
Bank of America is headquartered in Charlotte, North Carolina, United States.
When was Bank of America founded?
Bank of America was founded in 1904 by Amadeo Giannini.
How many employees does Bank of America have?
Bank of America employs approximately 213,000+ people.
What is Bank of America's revenue?
Bank of America's revenue: ≈ $98B annual revenue.
Who are Bank of America's competitors?
Main competitors in United States include chase.com, wellsfargo.com.
How does Bank of America make money?
Mainly interest income, banking fees, investment services.
Is Bank of America publicly traded?
Bank of America's ownership: Public company.
How many visitors does Bank of America get?
Third-party estimates place Bank of America at roughly 350 million visits per month, mostly from United States, with 82% mobile traffic.
Is Bank of America safe?
Bank of America is an established finance & banking site founded in 1904 and ranked #29 in United States; use the official domain bankofamerica.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbankofamerica.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos