Zillow
Online real estate marketplace and home valuation platform.
Zillow at a glance
Zillow is a real estate website and one of the most visited sites in United States, currently ranked #33 in the country. It was founded in 2006 by Rich Barton, Lloyd Frink and is headquartered in Seattle, Washington, United States. Today Zillow is owned by Zillow Group, Inc.. Our estimates put its audience at ≈ 270 million visits per month. The business earns money mainly through premier agent advertising, mortgage services, rentals. Its closest rivals include realtor.com, redfin.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 254 million / month | +2% |
| Q2 | ≈ 262 million / month | +3% |
| Q3 | ≈ 270 million / month | +3% |
| Q4 | ≈ 286 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 81 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| zillow | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in United States
Company information
- Website
- zillow.com
- Sector
- Real Estate
- Owner
- Zillow Group, Inc.
- Owner type
- Public company
- Founders
- Rich Barton, Lloyd Frink
- Founded
- 2006
- Headquarters
- Seattle, Washington, United States
- Employees
- 6,700+
- Ownership
- Zillow Group, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $2.2B annual revenue
- Languages
- English
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- ≈ $2.2B annual revenue
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Zillow operates a real estate marketplace focused on United States. Online real estate marketplace and home valuation platform. Revenue comes mainly from premier agent advertising, supported by the other lines listed below.
- Premier Agent advertising
- Mortgage services
- Rentals
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #33 in this index
- Sector rank
- Leading real estate site in United States
- Global rank
- 150
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| realtor.com | ≈ 162 million / month | #34 class competitor | — |
| redfin.com | ≈ 121 million / month | #35 class competitor | — |
What is Zillow?
Zillow (zillow.com) is a real estate marketplace serving users in United States. Online real estate marketplace and home valuation platform. It ranks #33 among the most visited websites in the country in this index, within the real estate category.
Who owns Zillow?
The site is operated by Zillow Group, Inc., founded by Rich Barton, Lloyd Frink. The company was established in 2006 and is headquartered in Seattle, Washington, United States. It employs around 6,700+.
Traffic and audience
Traffic estimates place Zillow at roughly 270 million visits per month, about 9 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How Zillow makes money
Revenue comes primarily from premier agent advertising, alongside mortgage services, rentals.
Competitors in United States
Its closest rivals include realtor.com, redfin.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2006
Zillow is founded in Seattle, Washington, United States.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #33 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns Zillow?
Zillow is operated by Zillow Group, Inc.. Public company structure, based on public filings and press reporting.
Where is Zillow headquartered?
Zillow is headquartered in Seattle, Washington, United States.
When was Zillow founded?
Zillow was founded in 2006 by Rich Barton, Lloyd Frink.
How many employees does Zillow have?
Zillow employs approximately 6,700+ people.
What is Zillow's revenue?
Zillow's revenue: ≈ $2.2B annual revenue.
Who are Zillow's competitors?
Main competitors in United States include realtor.com, redfin.com.
How does Zillow make money?
Mainly premier agent advertising, mortgage services, rentals.
Is Zillow publicly traded?
Zillow's ownership: Public company.
How many visitors does Zillow get?
Third-party estimates place Zillow at roughly 270 million visits per month, mostly from United States, with 68% mobile traffic.
Is Zillow safe?
Zillow is an established real estate site founded in 2006 and ranked #33 in United States; use the official domain zillow.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementszillow.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos