Figaro Immo (Explorimmo)
Popular real estate website in France.
Figaro Immo at a glance
Figaro Immo is a real estate website and one of the most visited sites in France, currently ranked #192 in the country. It was founded in Undisclosed by Undisclosed and is headquartered in France. Today Figaro Immo is owned by Undisclosed. Our estimates put its audience at ≈ 2 million visits per month. The business earns money mainly through advertising.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 1.9 million / month | +2% |
| Q2 | ≈ 1.9 million / month | +3% |
| Q3 | ≈ 2 million / month | +3% |
| Q4 | ≈ 2.1 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in France, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- France86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- France
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| figaro immo (explorimmo) | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the France web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in France
Company information
- Website
- explorimmo.fr
- Sector
- Real Estate
- Owner
- Undisclosed
- Owner type
- Undisclosed
- Founders
- Undisclosed
- Founded
- Undisclosed
- Headquarters
- France
- Employees
- Undisclosed
- Ownership
- Undisclosed controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- French
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- Undisclosed
- Ownership
- Undisclosed
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Figaro Immo (Explorimmo) operates a real estate marketplace focused on France. Popular real estate website in France. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
Products & services
International presence
- Primary market
- France
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (France)
- #192 in this index
- Sector rank
- Leading real estate site in France
- Global rank
- —
What is Figaro Immo (Explorimmo)?
Figaro Immo (Explorimmo) (explorimmo.fr) is a real estate marketplace serving users in France. Popular real estate website in France. It ranks #192 among the most visited websites in the country in this index, within the real estate category.
Who owns Figaro Immo (Explorimmo)?
The site is operated by Undisclosed, founded by Undisclosed. The company was established in Undisclosed and is headquartered in France. It employs around Undisclosed.
Traffic and audience
Traffic estimates place Figaro Immo (Explorimmo) at roughly 2 million visits per month, about 0.1 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How Figaro Immo (Explorimmo) makes money
Revenue comes primarily from advertising, alongside .
Competitors in France
It competes with other real estate platforms active in the local market.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- Undisclosed
Figaro Immo (Explorimmo) is founded in France.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #192 among the most visited websites in France.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns Figaro Immo (Explorimmo)?
Figaro Immo (Explorimmo) is operated by Undisclosed. Undisclosed structure, based on public filings and press reporting.
Where is Figaro Immo (Explorimmo) headquartered?
Figaro Immo (Explorimmo) is headquartered in France.
When was Figaro Immo (Explorimmo) founded?
Figaro Immo (Explorimmo) was founded in Undisclosed by Undisclosed.
How many employees does Figaro Immo (Explorimmo) have?
Figaro Immo (Explorimmo) employs approximately Undisclosed people.
What is Figaro Immo (Explorimmo)'s revenue?
Figaro Immo (Explorimmo)'s revenue: Undisclosed.
How does Figaro Immo (Explorimmo) make money?
Mainly advertising.
Is Figaro Immo (Explorimmo) publicly traded?
No — Figaro Immo (Explorimmo) is not listed as an independent public company; it is operated by Undisclosed.
How many visitors does Figaro Immo (Explorimmo) get?
Third-party estimates place Figaro Immo (Explorimmo) at roughly 2 million visits per month, mostly from France, with 68% mobile traffic.
Is Figaro Immo (Explorimmo) safe?
Figaro Immo (Explorimmo) is an established real estate site founded in Undisclosed and ranked #192 in France; use the official domain explorimmo.fr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsexplorimmo.fr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageFrance and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos